Repaka Subha Sandeep

Virxon Pvt Ltd SRM University AP

HatchLab Research Centre, SRM University-AP aims at facilitating a conducive atmosphere where all types of businesses can grow and prosper especially in a socially backward place. Hatchlab has helped in developing multiple projects, but here’s a unique venture by fourth year
Electrical and Electronics Engineering
students, Gopichand and Avinash.

Whilst the rest of their batch mates are awaiting lucrative offers from top-tech companies, this duo has decided to venture into Entrepreneurship. Gopichand and Avinash, despite societal pressure, have decided to live their dreams and co-founded Virxon Private Limited. These final year engineering students have developed an AI-based digital platform that would enable schools to post job openings for teachers, along with fully automated ERP and learning solutions for students. After surveying around 400+ schools. Virxon found that, there is a huge gap in the demand and supply which can be automated through AI tools and provide a complete solution which is missing in the market right now.

Thrilled about their decision of swimming against the tide to choose a rather difficult path, these entrepreneur duo said -“It may appear that we might be slogging for 18 hours, and stay awake till 2 am in the morning, balancing our studies and our aspirations, but that is not the case. Our dreams keep us awake and our goals keep us going. We are definitely going to make a difference in society.”

Currently, the students are being mentored on the business model and the marketing strategies by Mr. Jayaprakash Narayan, from HatchLab Research Centre, SRM University- AP.

Prof. Vinay Kumar Nangia

Product Kraft 1.0

Product Kraft, a student-led community in association with Hatchlab Research Centre had  conducted its first extensive workshop titled Product Kraft Cohort 1.0 of a series of workshops on Artificial Intelligence and Machine Learning (AI/ML) and the Internet of Things (IoT) in SRM University-AP. The workshop was marshalled under the direction of CEO of Hatchlab Research Centre, Mr Udayan Bakshi, in collaboration with SRM AP E-Cell and industrial partner Mr Baradwaj Avarapalli, co-founder of AB TechVille.

As the demand for professionals skilled in AI/ML and IoT continues to grow, the collaboration between Product Kraft and AB TechVille is poised to significantly impact the participants’ future careers. By providing a comprehensive learning experience and industry exposure, this workshop series aimed to empower participants to take on the challenges and opportunities presented by the ever-evolving technological landscape

The workshops covered a wide range of topics related to AI/ML and IoT, and also provided a platform for participants to network and engage with like-minded individuals, fostering a collaborative learning environment.

The workshop ended with a “Pitch and Win” contest, where jury members Srikanth Talluri, one of the top 100 Education Leaders and Innovator of Shanmukha 6D model and Sirisha Kasinadhuni, Founder & Director of AI Practices and Empiezo IT solutions evaluated the ideas and the prototype products of the participants. Based on their evaluation, startup ideas such as- Helugu, Oxygen Leakage Detection and Algo Trading Bot were awarded the first three prizes and appreciation medals. Selected startup ideas were endorsed under the HatchLab Research Center through an Elon fellowship to help the students transform their vision into reality through expert mentors present in SRM University-AP.

Role of Covid-19 Disruption

Pradeep Rathore

Covid-19, has wreaked havoc in ordinary life, health and finance have taken the worst hit. As for finance, people saw the loss of their livelihood, businesses collapsed and for several mid-scale and large-scale businesses, the working capital and firm performance diminished to a great extent. In the given context, Dr Pradeep Rathore Assistant Professor from The Paari School of Business (PSB) published a compelling research paper titled, “Working Capital and Firm Performance: Role of COVID-19 Disruption” in International Journal of Productivity and Performance Management” where he addresses the issue and analyses the cause.


This study examines the performance effect of working capital for a large sample of Indian manufacturing firms in light of supply chain disruption, i.e. the COVID-19 pandemic. This study is based on secondary data collected from the Prowess database on Indian manufacturing firms listed on the Bombay Stock Exchange (BSE) 500. Panel data regression analyses are used to estimate all models. Moreover, this study has employed robust standard errors to consider for heteroscedasticity concerns. The results challenge the current notion of working capital investment and reveal that higher working capital has a positive and significant impact on firm performance. Further, it highlights that Indian manufacturing firms suffered financially post-COVID-19 as they significantly lack the working capital to run day-to-day operations. This research contributes to the scant literature by examining the association between working capital financing and firm performance in light of the COVID-19 pandemic, representing typical developing economies like India.

The study implies that organisations need to have higher working capital during an economic downturn such as COVID-19 as it takes care of present and future financing needs, to facilitate their day-to-day operational activities, and to enhance performance of both working capital and firm performance, operational and financial. The study also suggests that Managers should understand the value of working capital and advocate for higher working capital investment to address supply chain disruptions during economic downturns.

Dr Pradeep Rathore is presently working on topics related to sustainable development
goals, sustainability, and solid waste management.

Dr Seema Rani


Yoga Day Celebration

“Yoga is not just physical exercise. It is a union with the self, union with the universe. The universe lies outside and inside us. If we connect with ourselves, that means we are connecting with the universe” said Prof. Manoj K Arora, Vice Chancellor, SRM University-AP on the occasion of International Yoga Day Celebration held on June 21, 2023.

A yoga session was held under the joint venture of the Directorate of Sports and Directorate of Student Affairs. Prof. Arora, who participated as the Chief Guest in the programme addressed the staff and students through a session on Meditation and Wellness and announced the starting of a Yoga Club in the varsity.

Dr Abdul Mohimin, Assistant Director of Sports, spoke at length on the practice of yoga. Additionally, students of the varsity demonstrated dance yoga and clap yoga sessions, which left the audience invigorated. Dr R Premkumar, Registrar; Prof. Vishnupad, Dean-SLASS; Dr K Mohan, Director-ITKM; Dr Vijay Kumar Upadhyay, Director-Sports; Dr Manish Kumar, Director-Human Resources; Mr Pankaj Belwariar, Director-Communications; Mrs Suma N, CFAO; faculty; staff and students participated in the celebration.


Hatchlab Research Centre, a technology and livelihood incubator, under The Directorate of Leadership, Innovation and Entrepreneurship has accomplished a milestone achievement as it joined forces with DBS Bank, India. A Memorandum of Understanding (MoU) was signed between the two parties in order to foster an entrepreneurial ecosystem in the varsity. The collaboration aims to empower startups and offer incredible opportunities for our entrepreneurial community at SRM University-AP.

Senior Vice Presidents, Mr Sushant Shetty and Mr Rama Rao Peri, other senior members of the leadership team from DBS Bank India, Prof. Manoj K Arora, Vice Chancellor, SRM University-AP ; Dr R Premkumar, Registrar, SRM University-AP and Mr Udayan Bakshi, Associate Director – Entrepreneurship and the leadership team of Hatchlab Research Centre graced the occasion.

Dr. Kiran Kumar Nallamekala