SRM AP, Andhra Pradesh is establishing ‘Innovation, Design and Entrepreneurship Academy (IDEA)'.  It was envisioned with the strategic alliance with UC Berkeley to create an academy combining their Sutardja Center for Entrepreneurship and Jacob Center of Design and Innovation.

IDEA will foster the culture of innovation, design and entrepreneurship among the students of all streams including engineering, liberal arts and sciences, and management. The students will find the programs exciting, working in the labs and maker spaces, developing prototypes, interacting with best of entrepreneurs and industry leaders,  initiating, developing and pitching-in an idea before venture capitalist for start-ups. The students will also be provided with start-up funds, incubation and connections across the globe.