IndustreeOwl and Home of Leaders, Directorate of Entrepreneurship and Innovation conducted a 2-day experiential Hands-on workshop on Robotics named ROBOTRIX on September 05 and 06, 2023, in collaboration with OSSEB, a Hyderabad-based company focused on providing students with relevant skillset according to industry demands. The workshop witnessed the presence of Mr Mohammad Abdul Khayyum, Chief Executive Officer of OSSEB, and Mr Ashish Kumar, who assumed the role of mentor for the two-day event. The guest mentors attended the workshop on behalf of OSSEB, signifying their active engagement and commitment to the workshop’s primary objective to provide students with essential knowledge as a crucial stepping stone for their future endeavours.

The workshop was conducted on the topic “Hands-on Experience on Android Controlled Robotics and Bluetooth Communications”. Students were encouraged to develop their own robots that could be controlled via their Android Phone’s Bluetooth. 139 students registered for the workshop out of which 122 people attended the 2-Day hands-on workshop with many participants registering on-spot. The students were eager to participate and learn about Robotics. Out of 122, almost 50 per cent of the participants were from the NRI Institute of Technology, Vijayawada.

The Workshop also included sessions on the basics of electronics and robotics where students were made to understand the concepts like Flow of Current in a battery, Motors, etc. along with the laws of Robotics and their applications. Insight into how, in the near future Robotics will ally with Artificial Intelligence to give a new shape to the world, was also discussed. This was followed by a session on hands-on activities where participants were formally instructed in the intricacies of programming the robot to facilitate its operational functionality and how to connect to the Robot with the help of the kit provided by OSSEB with their Code.

An Eminent Guest lecture featuring Shri J A Chowdhury, former ISRO scientist, Technological Leader and innovator who has been contributing to the development of the Indian IT industry for more than 35 years was conducted on the grand occasion of Teacher’s Day. He shared his professional experience including his understanding of Robotics and how it will be pivotal in shaping the future. Shri J A Chowdhury along with Mr Udayan Bakshi, Associate Director and Mr Sundhar Singh, Manager-Outreach, Directorate of Entrepreneurship & Innovation inaugurated the Robotrix poster symbolising this momentous Workshop.


A Presentation Competition was spontaneously conducted by the IndustreeOwl team aimed at actively involving the students and fostering their practical application of the newly acquired knowledge. Pallavi Madala and Fadzai Ethel Muchina from SRM University-AP secured the first and second prize respectively.

The second day saw a continuation of hands-on training where participants were taught to develop the code for controlling the movement of the Robot. They were also taught about Bluetooth Communications and were urged to install an application in their phone which will be pivotal in controlling the Robot. The session was followed by a Quiz Competition that saw the participation of more than 100 students. Yaswanth Dhulipalla from SRM University-AP bagged the first prize, whereas Saikeerthi Aluri and Punuru Varsha Reddy from SRM University-AP won the second and third prizes respectively.

The event successfully concluded with a speech and vote of thanks by Mr Udayan Bakshi where he urged the students to continue moving forward in their Robotics journey with the help of the kits and the mentors from OSSEB. He also felicitated the guests and mentors from OSSEB and the team of IndustreeOwl for the smooth conduction of the Workshop.

The workshop has not only met but exceeded its objective of imparting students with a foundational understanding of Robots and Robot Design. This newly acquired knowledge will undoubtedly serve as a solid stepping stone for them in their future endeavours, equipping them with valuable skills and insights that will open up exciting opportunities and possibilities in the world of robotics and design.

Technology Business Incubator of SRM University-AP launched the first venture cohort with 36 selected startup business ventures, on May 15, 2021, in the presence of the special guest of honour from industry, Prof Ramesh Loganathan, Head of co-innovation and outreach at IIIT Hyderabad and Ex-Chief Innovation Officer of the Telangana State Innovation Cell (TSIC).

“From the initial years onwards, SRM University-AP is focused to make entrepreneurs who can be the leaders of tomorrow. The University signed an MOU with the University of California, Berkeley to design the curriculum to promote entrepreneurship,” Said Prof V S Rao, Vice-Chancellor, SRM University-AP, in his welcome speech.

Advancing the proceedings of the event, the guest of honour Prof Ramesh Loganathan gave a brief understanding of the scope and future of entrepreneurship in India and the global scenario. “The entrepreneurial journey should start with identifying the problems in the ecosystem. A great example can be the face recognition software that started with the idea of capturing student attendance in colleges. Similarly, the budding entrepreneurs should identify such similar problems, do thorough market research and then prepare the business plan. The price of the product/idea should matter the last.”

SRM University-AP, Andhra Pradesh established the ‘Innovation, Design and Entrepreneurship Academy (IDEA)’ as part of the strategic alliance with UC Berkeley to create an academy combining their Sutardja Center for Entrepreneurship and Jacob Center of Design and Innovation to foster the culture of innovation, design and entrepreneurship among the students of all streams including engineering, liberal arts and sciences, and management. Dr Prakash Jadav, Associate Professor and Head of IDEA opined, “It is exciting to see so many students submitting their business ideas in the first business cohort. I am sure that with our guidance and mentorship, they all can reach new heights in setting up their ventures in the industry.”

62 teams, which comprises 192 students applied for the opportunity. After a rigorous screening and evaluation on various parameters like innovation, scalability and commercialization, only 36 teams/ ventures were selected to be a part of the SRM TBI’s first cohort.

The selected ventures will be mentored and supported for a period of a minimum 12 months where they will be facilitated with infrastructure support, mentoring and networking support, seed fund and innovation fund support, hardware and software support, industry connectivity, learning resources, market exposure and several others.

The selected ventures will be mentored and supported for a period of minimum 12 months will all the services of a regular technology business incubator. SRM TBI will also provide an opportunity to pitch to the investors, connects with industry experts, market linkage and a global network of mentors. The startups developing prototype and MVP can apply for the Product validation track and pre-revenue/ revenue stage startups can apply for the Market validation track. Each of the 36 startup ventures will get hands-on mentoring and guidance from the mentors and experts from their respective working areas. The startups go through physical interactions through contact sessions at SRM AP and virtual interaction with mentors through online workshops during the program.

After the Q & A session Mr Udayan Bakshi, CEO SRM TBI & Associate Director Entrepreneurship, cordially thanked all the speakers and panellists for their efforts to make the SRM TBI cohort launch a grand success. He also highlighted that TBI will not limit to just this batch of students or to the SRM University-AP, but shall extend its vision and activities to the entire ecosystem

Mr Lakshman Thatikonda, a 3rd year BBA student of SRM University-AP, has started his own business venture (TalentCrew), incubated at the Hatchlab Research Centre– The technology and livelihood business incubator of SRM University-AP.

The talent crew is a skill-based startup. They are one of India’s largest multi-category customised gifting companies, providing one of the best-curated collections of festival merchandise, gifts, handicrafts, wedding cards, carvings & personalised products for all occasions & festivals. TalentCrew has a global footprint with customers spanning 20 plus countries and the capability to deliver gifts to over 50 countries and 300 plus cities in India. Mr Lakshman started this organisation on the principles of creativity, agility, and social responsibility.

Over the next few years, TalentCrew envisions exploring and developing new products and services that will actively expand business while touching social responsibility.

Experience at Hatchlab Research Centre

The Hatchlab research centre aims to support SRM E-Cell’s mission of developing entrepreneurial talent and fostering the commercialisation of new ideas ventures. “Working with Hatchlab research centre was always a great experience. Here I found the fresh start for the innovation, and here the programme is very well structured with the right blend of practice,” says Mr Lakshman. “The best thing about this programme is that it allows me to learn while still being employed. And I always feel thankful for Dr Lakshmana Rao sir, for motivating me on every stand that I take, and Udayan Bakshi sir, for giving me such a wonderful opportunity” he added.

Entrepreneurial leadership

The Department of Entrepreneurship and Innovation organised an induction programme, “Ushering the Next Era- Innovation, Leadership & Entrepreneurship”, to give the students a comprehensive overview of the emerging possibilities in entrepreneurship. Various students who have successfully initiated their own start-up ideas have also shared their experiences.

Udayan Bakshi, Associate Director- Entrepreneurship, introduced the students to the country’s business landscape and rendered them a brief picture of the start-up ecosystem of India. Substantiating his arguments using facts and figures, he instigated the students to develop an innovative spirit and don the role of entrepreneurs capable of transforming the face of the nation.

Prof B V Babu, Dean- School of Engineering and Sciences, presided over and spoke about the legacy of the university. He also reminded the students of the ample avenues left open for students to explore and experience. “We aspire to offer a wholesome learning experience to our students through a gamut of courses ranging from engineering to fine arts and management”, he said. When it comes to entrepreneurship, there are pioneering ventures like Hatchlab Research Centre and Next Tech Lab to support and motivate young researchers who can promote the commercial research culture.

Prof Prakash Jadhav, Head- Innovation, Design and Entrepreneurship Academy (IDEA), enlightened students on the inevitability of trying their hands at entrepreneurship as the country demands more job providers than job seekers to satiate the needs of the growing population. He also coaxed the students to contribute to the Make in India vision by exhibiting their innovatory leadership skills.

A few of our students, Lucklin Medimpudi, Jathin, Divi Gnanesh, Lakshman Tatikonda, Manaswini Surusomayajula, and Himansh Mudigonda, who have displayed their entrepreneurial acumen through ingenious start-up ideas went on to share their experiences and encouraged the students to become part of the E-Cell.

The session was later taken over by Manideep Surusomayajula who elaborated on various initiatives such as the student communities, exploratory competition, and the experiential learning platforms, the E-Cell has embarked on to train our students to perform to the best of their abilities in the industry. There are numerous platforms ranging from international collaborations to global mentorship programmes and women-led start-up initiatives for students to innovate themselves as individuals and as a team.

Mr Bakshi wrapped up the event by referring to the triumphant stories the SRM AP E-cell has witnessed. He reinstated the university’s vision to build strong professionals who can assume the position of entrepreneurial leaders and play a crucial role in nation-building. SRM AP aims to give rise to dozens of skilful professionals having the ability to motivate and inspire sweeping changes that can help the nation progress.

suggestion contestInnovative suggestions create a doorway to a world of opportunities and possibilities. The Suggestion contest conducted by the Department of Entrepreneurship and Innovation received 206 entries, and each of them was significant in one way or the other. Finding out the most impactful and meaningful suggestions among them was a hectic task, and we have five winners for the competition. Congratulations to CSE second-year student Krishna Manideep, BBA second-year student Pratibha Maurya and CSE first-year students; Vishnu Vardhan, Pranathi Jayanthi, and G Sai Rohith for making it to the top five.

The department has started programmes like “ExplorerHive” and “the Leader” based on the suggestions of students. Many more innovative programs are yet to come by utilising the suggestions obtained through the competition. Congratulations to the whole 206 participants for their contributions and suggestions. We value each of you and your suggestions and will try our best to put them all into practice.

Pitch and win contestSolving the problems existing in diverse domains through innovative ideas is something only certain people will be able to do. Earlier this year, the Department of Entrepreneurship and Innovation held a Pitch and Win contest, which invited ideas to solve problems across the six major domains. Sikindhar Jaladi, Pranathi Jayanthi, and Shreeyash made it to the top three with their excellent competitive skills and ideas.

The domains from which the applications were invited included Education, Deep-Tech, Social, Health, Alternate Energy, Retail, Fintech and so on. The top three winners were selected from hundreds of contestants. Also, top 10 applications are selected to be incubated at the Hatchlab Research Centre. They will be nurtured for a period of 18 months and transformed from an idea to a prototype. This will again be developed into a complete product with industrial exposure and corporate mentorship along with seed funding of Rs. 500000 (to the eligible ventures) from the university. A cubical will be allocated to each team to sit and build their products and work on the venture.

Empowering and Enabling startup entrepreneurs

entrepreneurshipA personal incident motivated Jithin Peram, final year Computer Science Engineering student, to start Amruthik Pvt. Ltd, a company which supplies customised food to various hospitals based on the specific needs of the patients. Various doctors and hospitals have appreciated this customisation of food as per the need. Patients are satisfied as they do not have to take the generic food given by the hospital canteen now. Instead, they have the option to have a very specific diet prescribed by certified dieticians.

The motivation behind the launch of Amruthik is quite inspirational. Jithin’s grandfather passed away due to corona. While his grandfather was suffering with Covid-19 and was admitted in hospital, Jithin was preparing for viva practicals. On hearing the news, he was shattered and it struck him how quickly everything can change around us. Since Jithin was not able to do small things such as taking lunch to his grandfather or standing next to him for moral support; With Amruthik, Jithin dreams of being there for people who need moral support and care in their hospital beds “This makes me happy, and I believe this kind of support is something everyone deserves”, says Jithin on a happy note.

Five years from now, Jithin envisions himself supporting, helping and standing by millions of people who need such services. He believes in putting smiles on faces and wants to see the impressive growth of his company.

Let’s see what Jithin says

As an engineering student, I would have never known the opportunities I have, even with the idea to build my company I would have been lost without proper guidance The Hatchlab Research Centre has given me guidance and a foundation that I can rely upon building my company.

I am thankful for the immense support I got from the faculty and the guidance provided by SRM AP, I especially thank Mr Udayan Bakshi for mentoring me and sharing his experiences with me.


special stove

Innovation is seeing what everybody has seen and thinking what nobody has thought.

-Dr Albert Szent-Gyorgyi

The uncompromising vision to mould the students to be the leaders of tomorrow and to gear them up to think beyond the possible has been the propelling factor that drives each student of SRM University-AP to tread the unexplored paths and embrace the unseen challenges. They come out as transformed individuals, outgrown with enriching experiences, capable of introducing new changes into the world. Students are offered ample space and time to ideate, innovate, and build themselves into coming-of-age professionals.

Innovator Square is one such platform set up by the Entrepreneurship-cell to nurture innovative ideas and thoughts having the potential to be converted into a meaningful product or service. Each month, it brings out young talents who have expanded their limits to fashion out an unforeseen solution to the mundane troubles of society. The title winners of the ‘Innovator of the Month’ contest this time, are, Shaik Nagoor, Kalakoti Smaran, and Komirisetti Gopi, from the Department of Mechanical Engineering. They have designed a special stove that runs on used cooking oil.

Introducing innovations out of bits and pieces of the commonest of things adds value to our everyday lives. These budding masterminds deserve acknowledgement for their incredible solution to utilise the leftover oil. Cooking oil is a daily essential abundantly used in food processing industry, such as restaurants and fast food, as well as in households. Reusing the oil is found to have harmful effects as it contains carcinogenic substances, that may lead to cancer or other chronic health disorders. Hence the common practice followed is to dump it in open soil. However, this will affect soil fertility and a myriad of environmental concerns.

Their motive to offer a sustainable solution to this menace is what prompted them to devise a user-friendly stove that will consume the used cooking oil. This will also serve as a better alternative to LPG, saving up to 50% of the expenditure. The students expressed their happiness in having made their tiny share of contribution for the well-being of their society. They also thanked their faculty and the university for extending unswerving support to complete this project. “We can never thank enough Dr Venkata Nori sir for guiding and supporting us from the beginning of our project, he helped us achieve this innovation, we are also thankful to Mr Udayan Bakshi sir for helping us to build a start-up”, they remarked.

OMAC by Dr Udaya ShankarStart-ups are the centers of innovation. Ideas may seem easy, but their implementation is not. Dr Udaya Shankar from the Department of Electronics and Communication Engineering is ready to confront the challenges of innovation by registering his new start-up, OMACS.

OMACS envisions becoming the best research lab and product company within the next five years. The company’s motto is based on the 3P’s, that is, patents, papers, and product prototypes. The mission is to collaborate with world-class researchers experienced in both academy and industry. This will bring together the best advisors who have expertise in research and industry in the areas of AI and Game theory applications to Visual Inspection systems, 5G wireless communication networks, NFTs for Telecom, and Agriculture Robotics.

This company will be focused on developing products based on AI/ML-based visual inspection systems, Advanced wireless communications, NFTs for telecom, etc. Currently, five students from the university are interning with him and helping him develop the products.

Nine members are already being trained in the respected areas by enjoying their exposure to the industry environment. Four more interns are to be recruited for the ongoing projects. OMACS is in discussion with other start-up companies to offer research support to them. After six months of its implementation, the start-up plan to provide employment to some of the students in the university and recruit world-class people.

Mr Udayan Bakshi, Associate Director of Entrepreneurship, has helped him to initiate the start-up under the Hatchlab Incubation Centre of the university. “In every step of the journey of OMACS, we got all the support from Hatchlab. We are thankful to Hatchlab for their constant support and encouragement,” said Dr Udaya Shankar as he recollected the dynamics of Hatchlab and OMACS.

Click to visit the company website

Indian Bank SRM AP MoU

Indian Bank has collaborated with Hatchlab Research Centre, TBI of SRM University-AP to launch ‘IND Spring Board’, an initiative for financing start-ups and MSMEs. The bank will extend loans of up to Rs. 50 crore to start-ups incubated at SRM Hatchlab for their working capital requirements or purchase of machinery and equipment. This collaboration is one of its kind in the state of Andhra Pradesh.

Introducing the ventures at Hatchlab Research Centre, which will be availing of the Ind Spring Board scheme, Mr Udayan Bakshi, Associate Director – Entrepreneurship, Department of Entrepreneurship and Innovation, highlighted the successful student ventures from SRM University-AP that has crossed 1Cr turnover. “SRM AP actively engage in business through the local community. This collaboration will further strengthen the MSME sector,” stated University Registrar Dr R Premkumar, signing the MoU.

Speaking on the occasion, Sri N K Sharma GM – MSME Indian Bank expressed his delight in collaborating with SRM University-AP along with other premier institutes like IITs and IIMs across the country. Sri C D Ramarao – Zonal Manager, Indian Bank, Guntur, described the genesis of the Ind Spring Board project and said Andhra Pradesh has a start-up-friendly ecosystem to nurture innovations.

Hatchlab Research Centre – the technology and livelihood business incubator of SRM University-AP facilitates the incubation of student startups. 10,000+ sq. ft., state-of-the-art incubator space and Seed Funding are provided to eligible student ventures. 40+ student startups, 200+ industry mentors, and $120,000 angel investment are peculiar to the conducive entrepreneurial environment of SRM University-AP. The alum entrepreneurial venture received an additional investment of $50,0000. Integrating global vision and grassroots connect, the entrepreneurship-based clubs and activities like Socio Impacto, Explorer Hive, Saurvi, Research Clan, etc., are vital elements of SRM E-cell. The university further promotes student-run labs such as Next-Tech Lab and Ennovab, where students share their ideas to curate those into applications that benefit society.

Sri C Jagan Mohan Rao – Deputy Zonal Manager, Sri Raghavendra – Senior Manager, Sri Satya Dev-Branch Manager, Sri M S Sagar – Chief Manager and Jaya Prakash Narayana – Head of International Collaboration & PR – Hatchlab Research Centre were also present on the occasion.