In a dedicated effort towards community welfare, the NSS Cell of SRM University-AP orchestrated a transformative awareness session on Menstrual Hygiene for rural women. Delivered by our esteemed University Counsellors, the session aimed to empower and educate women from nearby villages on essential menstrual hygiene practices.

The engaging session delved into addressing the challenges faced by these women and dispelling myths surrounding menstruation. Harnessing the power of videos and captivating story narrations, the University Counsellors brought forth crucial information to raise awareness about this natural biological process.

Despite menstruation being a universal phenomenon, many rural women grapple with inadequate knowledge and resources, resulting in health complications, social stigma, and daily life limitations. The NSS Cell’s initiative sought to bridge this knowledge gap and provide practical insights.

Despite menstruation being a universal phenomenon, many rural women grapple with inadequate knowledge and resources, resulting in health complications, social stigma, and daily life limitations. The NSS Cell’s initiative sought to bridge this knowledge gap and provide practical insights.Through impactful story narrations, the session aimed to instill a sense of empowerment and confidence among the women, enabling them to manage menstruation with dignity. The Counsellors addressed prevalent myths surrounding menstruation, fostering an environment of openness, and understanding to eliminate social stigmas. Utilizing the visual medium, informative videos were showcased to provide a comprehensive understanding of menstrual hygiene practices. The overarching goal of this initiative was to ensure that every woman, irrespective of her background, gains access to vital information and resources for a healthier, stigma-free life.

SRM University-AP remains committed to its role as a catalyst for positive change, uplifting communities, and fostering holistic well-being.

Dr Sabyasachi Mukhopadhyay, Associate Professor in the Department of Physics at SRM University-AP recently published a paper, titled “Polarity-Induced Morphological Transformation with Tunable Optical Output of Terpyridine–Phenanthro[9,10-d] imidazole-Based Ligand and Its Zn(II) Complexes with I–V Characteristics,” in the prestigious journal “ACS Omega.” Notably, “ACS Omega” is a Q1 journal with an impact factor of 4.1. This groundbreaking work delves into the polarity-induced morphological transformations and tunable optical outputs of Terpyridine–Phenanthro[9,10-d] imidazole-based ligands and their Zn(II) complexes. The study also explores their I–V characteristics, contributing valuable insights to the realms of materials science and chemistry.


Self-assembled nanostructures obtained from various functional π-conjugated organic molecules have been able to draw substantial interest due to their inherent optical properties, which are imperative for developing optoelectronic devices, multiple-color-emitting devices with color-tunable displays, and optical sensors. These π-conjugated molecules have proven their potential employment in various organic electronic applications. Therefore, the stimuli-responsive fabrication of these π-conjugated systems into a well-ordered assembly is extremely crucial to tuning their inherent optical properties for improved performance in organic electronic applications.

To this end, herein, we have designed and synthesized a functional π-conjugated molecule (TP) having phenanthrol [9,10-d] imidazole with terpyridine substitution at the 2 position and its corresponding metal complexes (TPZn and (TP)2Zn). By varying the polarity of the self-assembly medium, TP, TPZn, and (TP)2Zn are fabricated into well-ordered superstructures with morphological individualities. However, this medium polarity-induced self-assembly can tune the inherent optical properties of TP, TPZn, and (TP)2Zn and generate multiple fluorescence colors.

Particularly, this property makes them useful for organic electronic applications, which require adjustable luminescence output. More importantly, in a 10% aqueous-THF medium, TPZn exhibited H-type aggregation-induced white light emission and behaved as a single-component white light emitter. The experimentally obtained results of the solvent polarity-induced variation in optical properties as well as self-assembly patterns were further confirmed by theoretical investigation using density functional theory calculations. Furthermore, we investigated the I− V characteristics, both vertical and horizontal, using ITO and glass surfaces coated with TP, TPZn, and (TP)2Zn, respectively, and displayed maximum current density for the TPZn-coated surface with the order of measured current density TPZn > TP > (TP)2Zn.

This observed order of current density measurements was also supported by a direct band gap calculation associated with the frontier molecular orbitals using the Tauc plot. Hence, solvent polarity-induced self-assembly behavior with adjustable luminescence output and superior I−V characteristics of TPZn make it an exceptional candidate for organic electronic applications and electronic device fabrication.

Research Explanation

Our investigation is based on the electron transport characteristics of molecules (voltage vs. current), which allows us to ascertain the molecule’s conductive capacities. The Janis probe station, which has four gold tips total is the primary instrument utilized in this investigation. To investigate the properties of electron transport, two gold tips were used: one in contact with an aluminum electrode and the other with an ITO surface. The current measurements for a given voltage of given molecules have been studied using a source measuring unit.


  • Our research study can be applicable to predict the good electron and hole transport layers for the Organic Light Emitting Diode (OLED) application.
  • Organic field effect transistor (OFET) applications.


Dr. Priyadip Das, Associate Professor, Department of Chemistry,SRMIST

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Pictures related to research

FDP Centre for Consumer Research in India, under the aegis of Paari School of Business, recently organised a dynamic and contemporary five-day Faculty Development Program. This innovative program delved into cutting-edge topics, showcasing the forefront of consumer research.

The hybrid-mode FDP witnessed enthusiastic participation from all PhD students and faculty members of PSB, fostering a vibrant environment of knowledge exchange. What added to the richness of this academic endeavor was the inclusion of 20 participants from various other prestigious B-schools.

Distinguished anchors for the FDP included luminaries in the field like Prof. Raj Sethuraman from Cox School of Business, Southern Methodist University; Prof. Ramkumar Janakiraman from Darla Moore School of Business, University of South Carolina; Prof. Piyush Sharma from the School of Management and Marketing, Curtin University, Australia; Prof. Tak Yan Leung, Associate Professor, School of Business and Creative Industries, University of the Sunshine Coast, Australia; Prof. Bharadhwaj Sivakumaran, Dean, Paari School of Business.

Speakers talked about new technologies in omni channel retail and big data in retailing, empirical models in Marketing. Then, Professors Piyush Sharma and Tak Yan Leung gave individual and personalized feedback to all participants on their research. Finally, Prof. Bharadhwaj Sivakumaran gave tips on how to publish papers on systematic literature reviews. All in all, it was a dream come true for participants; they soaked in a rich treasure trove of information from a globally acclaimed panel.

This collaborative initiative aimed to explore the evolving landscape of consumer research, bridging academic insights with real-world applications. The FDP not only enhanced the knowledge base of participants but also fostered a global network of scholars dedicated to advancing consumer research in India and beyond.

Dive into the realms of contemporary literature as our esteemed faculty members, Dr Partha Bhattacharjee and Dr Bidisha Pal from the Department of Literature and Languages presented their latest research endeavor. Their collaborative paper, titled “Transcending the Trouble, Trauma, and Pain of Failed Marriage and Closeted Sexuality in Indian Web Series Made in Heaven,” has found its home in the prestigious journal “Quarterly Review of Film and Video” (Scopus Q2).This scholarly exploration take into the portrayal of human experiences in the context of failed relationships and concealed identities within the framework of Indian web series. Join us in celebrating their insightful contributions to the literary discourse, reflecting SRM AP’s commitment to advancing knowledge and fostering academic excellence.


Premiered as a television web series on Amazon Prime Video on 8th March 2019, Made in Heaven (2019) simultaneously unmasks the hypocrisies and lies of the big fat Indian weddings and breaks the taboo of homosexuality. In consecutive nine episodes, the plots and the subplots are beaded together to initiate a sensory sensitization towards the hypocrisy of marriages and insensitive homophobia. Carefully analyzing postulates from theorists this short article attempts to decode the trouble, trauma, and pain encoded in messy lifestyles, marriages, and relationships characterizing and wielding the lives as well as the sexuality of the characters in the web series

Explanation in Layperson’s Terms

The research revolves around the concept of marriage in Indian society as well as homosexuality in the Indian Hindi web series Made in Heaven (2019). The research shows how the various episodes of the web series showcase different aspects of marriage and the actual reality behind the pomp and pleasure of high-profile weddings within society. On the other hand sexuality and sexual desire are often hidden and do not get proper channelization in a person’s life. The desire thus remains suppressed and results in crisis in many forms. There are other intertwined concerns such as the dowry system, social disparity, impotency, virginity, and sexual molestations which weave a meta-narrative on the popular medium and raise consciousness regarding how people should react to those hazards and behave accordingly.

Practical Implementation and Social Implications of the Research

The research involves practical aspects such as the dowry system, social disparity, impotency, virginity, and sexual molestations which are part of our social lives. Many people have to face such things in their day-to-day lives. This research brings out such realities of society while analyzing the mental condition and psychology behind these. Moreover, this research also shows marriage is an important decision in a person’s life, it should be made in terms of love and respect, not based upon money and social status. The research visits practical examples and revisits the laws to substantiate the arguments. Popular media such as web series is not just a form of entertainment, but it can be a medium for building awareness.

Link to the Article

viksit bharatIn a remarkable display of technological prowess and inclusivity, SRM University-AP organised a live-streaming event for the launch of ‘Viksit Bharat @2047: Voice of Youth’ by Prime Minister Shri Narendra Modi. The momentous occasion took place at the university’s auditorium, witnessing the presence of esteemed dignitaries, including the Registrar, Dr R Premkumar, Director of Student Affairs, Mr Anil Kumar Nigam, Director of Communications, Mr Pankaj Belwariar, Associate Director of Student Affairs, Ms Revathi Balakrishnan, and a multitude of enthusiastic students.The event, which aimed to empower the youth and encourage their active participation in shaping the future of India, was broadcasted live to ensure widespread accessibility. The atmosphere in the auditorium was electric as the audience eagerly awaited the Prime Minister’s address.

Parallel to the main event, a program was held at Raj Bhavan in Vijayawada, where Vice Chancellor, Prof. Manoj K Arora along with other prominent personalities, graced the occasion. Prof. Manoj K Arora actively participated in a panel discussion centered around the theme of ‘Viksit Bharat @2047: Voice of Youth,’ sharing valuable insights and ideas for the nation’s progress. The Vice Chancellor’s dynamic contribution to the panel discussion was recognised and appreciated by the Governor of Andhra Pradesh, who honoured him with a shawl and a memento as a token of gratitude.

The live streaming event organised by SRMAP not only showcased their commitment to embracing technology for the benefit of the students and the wider community but also provided a platform for young minds to engage with the Prime Minister’s vision for a developed and empowered India. The launch of ‘Viksit Bharat@2047: Voice of Youth’ marks a significant milestone in the journey towards a progressive and inclusive nation, with SRM University-AP playing a pivotal role in fostering the spirit of youth leadership and participation.

Intellectual realm of Vaishnava Philosophy and Poetic AestheticsDr Sayantan Thakur, Assistant Professor in the Department of Literature & Languages have published his research paper, ‘Vaishnava Philosophy and the Poetic Aesthetics: An Analysis of Jayadeva’s Gita Govindam‘ in Tattva: Journal of Philosophy, an esteemed EBSCO-indexed and UGC-CARE Listed Journal. Dr Thakur’s work embodies the spirit of academic rigor and philosophical inquiry. Join us in traversing the landscapes of wisdom, where intellect meets aesthetics, and knowledge transcends boundaries. Explore the rich tapestry of ideas that define SRM University-AP‘s commitment to intellectual excellence.


Literature finds the best expression when literary aesthetics and philosophy run side by side. The former offers the external charm, while the latter inculcates the more profound implication with the aim of providing it with a superior stature and permanence. Jayadeva’s Gitagovindam, being a colossal work in the field of Vaishnava literature, does contain the brilliant juxtaposition of both. This article attempts to show how Jayadeva’s Gitagovindam, a colossal work in the field of Vaishnava literature, does contain the brilliant juxtaposition of both. On the one hand, like a typical lyrical poem, its melodic nature does have a soothing effect and on the other, the use of philosophy instils in it a greater depth and seriousness to uplift itself as a book of devotion and religious inspiration. Moreover, the importance of this Holy Scripture lies in the fact that it not only played a significant role in paving the way to form a new sect in the Vaishnava religion, known as ‘Gaudiya Vaishnavism’, but also showed the later Vaishnava lyricists the art of portraying in words the amorous love of Lord Krishna and Radha with compassion and tears.

Practical implementation and social implications of the research

Cultural Preservation: Understanding and analysing ancient texts like the Gitagovindam helps in preserving cultural and religious heritage. This research can contribute to the preservation and understanding of Vaishnava philosophy and its cultural significance.
Literary Understanding: Analysis of the text can provide insights into the interplay between philosophy and aesthetics in literature. It can be used as a tool for students, scholars, and enthusiasts to comprehend how profound thoughts are conveyed through art and literature.
Religious Studies: It will be valuable for religious scholars and practitioners, shedding light on the philosophical underpinnings of Vaishnavism. It can deepen the understanding of the religious sentiments associated with the worship of Lord Krishna.
Artistic Inspiration: By examining the poetic aesthetics the research might inspire contemporary artists, poets, and musicians in exploring similar thematic elements in their creations. It could lead to the creation of new artistic works that incorporate similar philosophical depth.
Community Understanding: Studies like mine can also bridge gaps in understanding between different communities by shedding light on the beliefs and values encapsulated in ancient texts. This understanding might foster better cultural appreciation and harmony.
Interdisciplinary Insights: The analysis might encourage interdisciplinary studies by merging literary analysis with philosophy, offering new avenues for exploration and collaboration between these fields.


Dr. Uday Kumar Mishra, Professor, Department of English, TMBU

Future Research Plans

  • Regional Literature in Translation
  • Tantric Tradition and Eastern Indian Literature,
  • Folk Music of Bengal,
  • Indian Philosophy, Aesthetics & Literature

Link to the Article

Study on Microplastics in Groundwater PublishedDr Kousik Das and Dr Deep Raj, Assistant Professors in the Department of Environmental Science and Engineering (EVSE) at SRM University AP, along with Dr Uttiya Dey (Post-doc) and PhD Scholar Mr. Mijanur Mondal, have achieved a significant milestone with the publication of their research paper, “Microplastics in groundwater: An overview of source, distribution, mobility constraints and potential health impacts during the Anthropocene.

This pioneering work has been published in the esteemed journal “Groundwater for Sustainable Development,” a Q1 journal with an impressive Impact Factor of 5.9. The paper offers a comprehensive overview of the sources, distribution, mobility constraints, and potential health impacts of microplastics in groundwater, contributing valuable insights to the scientific community.The research team’s dedication to advancing environmental science and addressing crucial issues such as microplastic pollution underscores SRM University AP’s commitment to impactful research and innovation.

Microplastics (MPs) are the tiny particles of plastic of > 5 mm in diameter that have already been detected in various environmental matrices like soil, sediment, and surface water, and recently in groundwater also. The occurrence of MPs in groundwater depends up on the transportation through recharge and may controlled by source and local hydrogeology, and partly on the process of surface water-groundwater interaction (SW-GW). Groundwater recharge from agricultural stagnant water, losing streams near dumping sites and agricultural fields, effluents from wastewater treatment plants, septic system failure, etc., are the potential sources of MPs in groundwater. The factors like sea level rise and tidal pumping are among the major factors that may control the migration of MPs in coastal aquifers, along with the physical and chemical properties of the aquifer media. These MPs have another ecological concern as they can adsorb persistent organic pollutants as well as heavy metals and transfer them to animal tissues through the food chain. No such study has been done on the existence, profusion, or environmental factors that contribute to MP pollution in the groundwater in relation to the present climate change scenario. Understanding the extent of MP contamination in groundwater systems is necessary for developing effective management strategies and minimizing their impact on the environment and human health. This study focuses on the source along with the controlling factors of the migration of MPs towards groundwater, including the effect of climate change.

Dey, U.,Raj, D., Mondal, M., Roy, P., Mukherjee, A., Mondal, N.K. and Das, K. (2023). Microplastics in groundwater: An overview of source, distribution, mobility constraints and potential health impacts during the Anthropocene. Groundwater for Sustainable Development. 23: 101036

Practical implementation and social implications of the research
Microplastic pollution is among the recent emerging pollutants which is still understudied. n. Studies are being conducted mainly focusing the MP contamination in surface water, marine environment and soil, and very limited studies are available to address the source of MPs in groundwater. Even there is lack of standard methods for the effective detection, both qualitatively and quantitatively, of MPs. However, no such study has been done on the existence, profusion, or environmental factors that contribute to MP pollution in the groundwater in relation to the present climate change scenario. As groundwater is a major source of drinking water worldwide, it is of immense importance to enquire more about the source, transport pathways, controlling factors and human health effects of MPs for the safeguard of this valuable resource. Understanding the extent of MP contamination in groundwater systems is necessary for developing effective management strategies and minimizing their impact on the environment and human health. Our study was conducted to mainly focus on the source along with the controlling factors of the migration of MPs towards groundwater including the effect of climate change. The findings of our study would provide valuable insights into the characteristics of MPs in the environment and suggest efforts to mitigate their impact on ecosystems as well as on human health.

The collaborators in this present study are:

  • Prof. Abhijit Mukherjee, Department of Geology and Geophysics & School of Environmental Science and Engineering, IIT Kharagpur, West Bengal
  • Prof. Naba Kumar Mondal, Department of Environmental Science, The University of Burdwan, West Bengal

Future research plans
Microplastic is one of the recent emerging pollutants which is still understudied. The research has just started to detect MPs in different environmental media as well as to establish effective removal technologies. Our future plans with MP research are as follows:

  • To measure the MPs concentration in different coastal areas in India, as the oceans are the major sink for any pollutants, to obtain baseline information about the contamination load
  • To detect how much amount of MPs are coming through the major rivers by linking the land use and land cover pattern so that the major sources can be detected
  • Detection of MPs in the freshwater aquifer to adopt effective management strategies to safeguard the groundwater
  • Development of effective and environment-friendly MP removal technologies

Students from the Department of Environmental Science and Engineering showcased their expertise at the 7th University Challenge

In a remarkable display of talent and dedication, three MSc Environmental Science students from the Department of Environmental Science and Engineering showcased their expertise at the 7th University Challenge, India, held on 18-19 October 2023 at the Bombay Exhibition Centre, Goregaon, Mumbai. Mr Om Banerjee, Ms Sejal Sudhir Kulkarni, and Ms Manaswini Mirthipati Subrahmanya exhibited exceptional knowledge and passion for environmental science at the event organised by the German Water and Waste Association (DWA) as a part of IFAT India 2023. IFAT- India is India’s acclaimed trade fair that showcases environmental technologies for sustainable solutions to problems in the subcontinent. The students interacted with professionals from diverse sectors, such as water, sewage, solid waste, and recycling, and explored their innovative solutions and services.

Their participation not only reflects their commitment to academic excellence but also underscores the Department’s dedication to nurturing top-tier talent in the field of environmental science. We extend our heartfelt congratulations to these students and anticipate their continued success in their academic and professional endeavors.

ICAFA 2023SRM University-AP successfully conducted a two-day International Conclave on Antimicrobial Resistance (ICAFA 2023) in collaboration with AMR Insights from The Netherlands, UK Innovate KTN, Global AMR Hub, Germany, Nitte (Deemed to be University), FABA and ICFAI where esteemed speakers and renowned researchers from across the world came together to address the critical issue of antimicrobial resistance and promote global health awareness.

ICAFA 2023 acted as a premier platform for experts to share insights, exchange knowledge, and collectively develop actionable strategies to combat the pressing issue. The conclave proved to be a significant milestone in the field of healthcare by providing a common ground for multidisciplinary experts to engage in thought-provoking discussions like ways to make people aware of the right use of antibiotics and control measures to combat it. The event witnessed the presence of leading healthcare professionals, researchers, policymakers, and scientists like Dr Marteen Van Dongen, AMR Insights, Netherlands; Dr Simon Doherty, Queen’s University Belfast, UK; Dr Joanna Wiecek, CSO, CircaGene, UK; Dr Mandy Nevel, Head of Animal Health and Welfare, AHDB, UK; Dr Peter Coombs, LifeArc, UK; Dr Robin Cohen, Innovate UK; Prof. Ranga Reddy Burri, IFCAI, Prof Reddanna, FABD, Prof. Niyas Ahmed, Shanti Swarup Bhatnagar Fellow from the University of Hyderabad, Dr. Nagendra R. Hegde, NIAB and many more who showcased their expertise and shared groundbreaking research and measures in combating AMR. Acknowledging the pressing need for international collaboration and research to combat antimicrobial resistance, SRM University-AP extended its reach through a strategic partnership by signing an MOU with AMR Insights and NITTE (deemed to be the University).

In addition to the esteemed keynote address, an interactive panel discussion and press conference were organized, covering various aspects of antimicrobial resistance. The conference served as a platform for experts to make people aware of the emergence of drug-resistant infections, challenges in the reckless use of antibiotics, and innovative approaches to infection control because of the adverse effects.

Besides the main conference event on Thursday, three roundtables with themes on One Health, Therapeutics and Vaccines, and Diagnostics and Therapeutics were held, during which UK experts, Indian AMR researchers, experts from industry and startups, and representatives from the state medical colleges, AP government departments – health, animal husbandry, and Fisheries, discussed on the possibilities of UK- India collaboration efforts to combat AMR pathogens.

Concluding the International Conclave on Antimicrobial Resistance, dignitaries from SRM University-AP and other esteemed institutions released “10 Mantras to Combat Antimicrobial Resistant Microorganisms” These guidelines encapsulate the collective wisdom and recommendations of the experts present at ICAFA 2023, serving as a guiding light for healthcare professionals, policymakers, and the public in combating antibiotic resistance.

Prof. Manoj K Arora, Vice Chancellor, SRM University-AP, emphasized the institution’s commitment to addressing global health challenges and fostering interdisciplinary collaborations. Antimicrobial resistance is a complex issue that requires collective action. By hosting ICAFA 2023, SRM University AP aims to create a platform for fruitful discussions, research collaborations, and policy recommendations to combat this global health crisis.

Prof. Jayaseelan Murugaiyan, Associate Dean i/c (Sciences) SEAS and Head of the Biological Sciences Department, expressed his gratitude towards the participants and speakers for their contributions to this remarkable event. He stated, “ICAFA 2023 has provided us with a robust platform to collaborate, exchange ideas, and collectively address the challenges of antimicrobial resistance. We are confident that the knowledge shared and the strategies proposed during this conclave will pave the way for a healthier future.”

SRM University-AP’s successful organization of ICAFA 2023 demonstrates its commitment to fostering collaborative efforts in addressing global health challenges. By bringing together international experts and promoting public awareness, the university reiterates its dedication to advancing healthcare and finding tangible solutions to combat antimicrobial resistance.


DST FIST Mechanical Engineering Department

SRM University-AP shares a momentous achievement as the Mechanical Engineering department has been awarded a financial grant of Rs 1.4 crores under the prestigious FIST (Fund for Improvement of S&T Infrastructure) by DST (Department of Science and Technology) Government of India.

The equipment proposed under the FIST grant is High-Resolution X-ray Micro Computed Tomographic Scanner that will help Materials Scientists, Engineers, Manufacturers and Researchers investigate internal structures, pore flaws of metallic, polymer and ceramic samples/ components non-destructively. This state-of-the-art facility will promote R&D activities in new and emerging areas of Materials Science Engineering and Manufacturing. Additionally, it seeks to attract fresh talents to the university, fostering an environment of innovation and scientific excellence. The established facility will be available to internal and external users (from academic institutions, research labs, manufacturing Industries, MSMEs and Startups.

The grant, awarded for a duration of 5 years, is a testament to the unwavering commitment of SRM University-AP to providing cutting-edge resources for the advancement of scientific studies. This achievement results from the exceptional efforts put forth by the faculty members of the Department of Mechanical Engineering of the university. Their dedication, expertise, and commitment to academics and research played a pivotal role in securing this grant amidst tough competition.

Prof. Manoj K Arora, Vice Chancellor, SRM University-AP proudly remarked, “This grant will not only enhance our research capabilities but also provide a platform for our students and faculty members to explore new avenues in the field.” Prof. G S Vinod Kumar, Head of the Mechanical Department, expressed his delight that the grant will be utilised for advanced characterisation and diagnostic research in the area of Materials and Manufacturing. It will also be used to strengthen the postgraduate and doctoral research facilities in the mechanical engineering department.

The Institute applauds the Mechanical Engineering department for proving their mettle and emerging success among departments from various universities/institutes, both government-funded and private, in the national level competition for the DST-FIST grant. SRM University-AP is confident that this financial support will propel the Mechanical Engineering department to new heights of success and enable them to contribute significantly to the scientific community. The institution remains committed to fostering an environment that encourages research, innovation, and knowledge creation.