Marketing for Entrepreneurs: Book publication from the Directorate of CR&CS
Marketing a product or service is a challenging task in an ever-evolving marketplace. The latest book publication from the Directorate of Corporate Relations and Career Services portrays how marketing and entrepreneurship are not only creative but also cohesive and interesting. Mr Sourav Biswas, Regional Placement Manager of the Directorate of Corporate Relations and Career Services, has co-authored the book Marketing for Entrepreneurs with Dr Punit Kumar Dwivedi, Dr Biswarup Neogi, and Mr Saurabh Bharti. It offers entrepreneurs and intrapreneurs a rich fare of stimulating ideas, a new vision of challenging insight, and the proper marketing and entrepreneurial solutions. It was published by Scientific International Publishing House and launched in August. The book targets an audience with a plan to start innovative ventures in the future.
A brief about the book
Entrepreneurs face most difficulties in two significant areas: selling their products/offerings and finance. Initial stage cash flow is required to develop the product and sustain it. If companies don’t achieve sales, their failure is impending. To bring products or services to the market, entrepreneurs must communicate their offerings to the external environment.
Entrepreneurship and Marketing have traditionally been viewed as two different subjects of study. Increasing awareness of the significance of innovations and entrepreneurship in marketing and the importance of marketing for fruitful entrepreneurial ventures has led to an effort to combine entrepreneurship and marketing as the discipline of entrepreneurial marketing. In the area of entrepreneurial marketing (EM), there seems to be an agreement among researchers and entrepreneurs to undertake marketing in different ways that seem different from the established model of the market.
Mr Sourav Biswas was a member of the IIPC (Industry Institute Partnership Cell) cell as well as a convener of the Innovation council while he started working on the book. He came across many cases where students had started their innovative ideas, which the college funded. But in 90 percent of cases, companies can’t make a profit, or it has been closed within 2-3 years due to a lack of Marketing mix (product, place, price, and promotion). Based on this observation, the authors tried to find a way to help young entrepreneurs to succeed. They envisioned a future where many more entrepreneurs come forward with innovation and proper marketing strategies.
- Published in CR&CS, CR&CS NEWS, News
Dr Saleti Sumalatha published two patents in a row
The Department of Computer Science and Engineering is glad to announce that Assistant Professor Dr Saleti Sumalatha and her students got two of their patent applications published in a row. The patent titled “System and method for mining of constraint based high utility time interval sequential patterns” (Application number: 202241044001) was published in collaboration with the BTech students; K Rasagna, N Naga Sahithya, K Hemalatha, B Sai Charan, and Upendra Karthik.
The main intention of the proposed system is to discover the sequences that include the time period between the purchases of each item. For example, if we consider a shop which sells some groceries like Grains, Milk, Yogurt, Bread and Eggs as the set of items in the database. Now, the main aim is to find the time period between the purchases of particular items that are being sold. From this, the shop owner can easily maintain the stock of completed items according to the time period.
For example, an output sequential pattern including time intervals of the form indicates that a customer who purchased item x also bought item y after three months and visited the store again after five months to buy item z. It considers the same utility threshold for each of the items in the database, which shows that each item is assumed to have the same unit profit. This is not convincing as each item is different in real-time applications and should not be treated equally. For example, the sales of” Gold bangles” will produce more profit than the sales of” Cotton Jeans”. In view of this, the research proposes UIPrefixSpan-MMU.
The other patent titled “A system and a method for automatic essay grading” (Application number: 202241043045) was published in collaboration with M Purnima, G Haveela, K U Meghana, and S Deepthi Reddy. Essay grading systems are being adopted by different organisations to reduce the hectic workload from a teacher’s point of view. They made a model which is trained with datasets containing different essay topics and numerous essays with scores varying in a wide range.
Essay grading systems will not only save the time for evaluation but also give accurate results. The output of the system will be quick such that it could evaluate many essays and get trained. This system benefits both the student and the teacher as well. Their model predicts the scores of the essay by comparing them with the features extracted from the trained data. This model can be used to reduce the effort of teachers to grade many essays in a limited time. The work of grading will be fastened and accurate.
- Published in CSE NEWS, Departmental News, News, Research News
Converting fear into power
To be a leader, you must act like one and be among leaders, as that is what is demanded by the competitive and dynamic world. The Home of Leaders is a platform designed by students for students to explore beyond the boundaries of the university. It reaches out to corporate and everyday life outside the curriculum.
A fun and knowledge session on Turning fear into power was conducted by Explorer Hive of the Department of Entrepreneurship and Innovation on September 15, 2022, to channel the energy of students into indispensable power. The session was based on the idea to confront anxiety and figuring out the route to a confident self. The session covered topics like the 333 rule, cognitive behavioral therapy, exposure therapy, art therapy, and many more.
Energy flows wherever one’s focus goes. Thus, the concept of the programme was to retain the spotlight on focus-oriented energy utilisation. On a scale of 0 to 10, 0 represents total calmness and 10 represents an utterly disturbed mind. The session featured techniques that can bring anxiety levels from 8 to 3 or even less within a span of 5 to 10 minutes.
Occurrence, environmental risks, and biological remediation of Triclosan
The Department of Environmental Science is glad to announce that Assistant Professor Dr Pankaj Pathak and her PhD Scholar Mr Gopa Nandikesh have published an article titled “Occurrence, environmental risks and biological remediation mechanisms of Triclosan in wastewaters: Challenges and perspectives” in the Journal of Water Process Engineering having an Impact Factor 7.34. The paper was published in collaboration with Dr Lakhveer Singh, Sardar Patel University, Himachal Pradesh.
The paper makes a comprehensive understanding of the disadvantages and consequences associated with the excessive use of Triclosan (TCS), an anti-microbial agent widely used in pharmaceutical and personal care products (PPCPs). The article also suggests various ways to achieve the bioremediation of Triclosan using microbial degraders and the different challenges associated with such practices.
The extensive use of TCS in PPCPs has increased over the past few decades, and its sizeable production and consumption are causing adverse effects on the environment and humans. TCS has been made into the list of emerging micropollutants (EMPs) due to its omnipresence in water resources and even in biological samples such as urine and breast milk. Therefore, it is imperative not only to understand the current status of TCS pollution but their occurrence, exposure routes, and environmental risks to identify remediation technologies for mitigating TCS.
Their research targets to provide cumulative data on the abundance of emerging TCS in water resources and its associated health burdens simultaneously. It is identified that TCS remediation can be achieved through advanced physical and chemical methods such as enzyme oxidation and ozonation. However, there are drawbacks such as high energy consumption and the formation of toxic by-products.
The article endeavours to provide an in-depth understanding of the biological remediation of TCS by microbial degraders as well as its superiority over other remediation techniques. Insights into the various microbial communities such as bacteria, algae, and fungi and their unique bioremediation mechanisms are comprehensively summarised. Moreover, challenges associated with existing bioremediation methods and future perspectives are also discussed in the present work.
- Published in Departmental News, ENVS News, News, Research News