MBA in Family Business: Building on the inherited legacy
“Family businesses are the core of Indian economy,” said Mr K R Sekar, Partner, Deloitte India in an interview with the Economic Times last year. Numbers back his claim as family businesses contribute close to 70% of India’s GDP. They are as much about family values and legacy as they are about reinventing themselves over generations. As the flagbearers of a growth-oriented economy, they deserve a new vision to build on the legacy. MBA In Family Business offered by the School of Entrepreneurship and Management Studies (SEAMS) at SRM University-AP is designed to groom students for organic growth of their self and family businesses.
The Importance of MBA In Family Business
With a longer-term perspective compared to other organisations, family businesses have traditionally focused on the next generation for future growth. Young leaders in family businesses have the unenviable task of preserving the legacy while demonstrating their risk-taking abilities through nuanced plans, given the changed customer and business eco-systems. MBA In Family Business can be the vehicle for aspirants to discover their strengths, develop a vision for the future, and get in the driver’s seat to promote growth. The experiential programme also aims to bring insights into family dynamics while shaping socially conscious leaders and game-changers of the business world.
New-age curriculum for new flagbearers of family businesses
Learning by doing under the watchful guidance of mentors is the foundation of MBA In Family Business programmes. Experienced academics as well industry pioneers and entrepreneurs pass on the proverbial mantle to the new generation through knowledge sharing. Electives designed for specific industry domains, leadership activities like role-playing, experiential courses and projects on building business plans and growth plans, are some of the hallmarks of new-age programmes. At SEAMS students also develop skills in emerging areas like Business Analytics, which encourage them to understand and work on past organizational limitations, through technological tools at their beck and call. and to take things to the next level.
SRM University-AP edge for business scions
Built on the pillars of state-of-the-art infrastructure, strong industry network, and international linkages with renowned institutions, SRM University, AP has made a mark on the global stage in a short span of time. Its collaboration with Harvard Business School Online has resulted in high impact online courses that help students learn about the best global practices. The learning model built around active, case-based and social learning enables upskilling of students and puts them at the forefront of an ever-changing economy. The university’s emphasis on innovation is passed on to students, who can leave an indelible mark on the future of the business world.
Advantages of MBA in Family Business at SRM University- AP
Aligned with SRM University-AP’s vision for leadership excellence, SEAMS is set to raise the bar for family businesses with this cutting-edge programme. Its future-focused curriculum delivered through new age pedagogies ensures that students understand their family business through diverse and holistic perspectives. While being part of the family business, students can learn, apply new skills and chalk out a growth map for the future. Overall, the programme equips scions with skills, vision, leadership abilities, practical exposure, and confidence to take over the mantle and be responsible for carrying the legacy of their family business into the future.
- Published in Blog, Management
An incredible feat of Mechanical Engineering student
It is a moment of pride and celebration for the Department of Mechanical Engineering at SRM University-AP as Hariharan D, Final year, BTech Mechanical Engineering bags admission offers from multiple top-ranked overseas universities including the University of Manchester that ranks 27 in the QS World University Rankings.
Moulding up the students through the right training and plotting out the right pathway for them to scale further heights have always been the primary objective of the faculty of SRM University-AP. “Happy to hear that you got placed in a core dream company. I hope this will not dampen your aspirations to go for higher studies. Indeed, students like you should study as far as you can. You should bring more laurels to this institution and make us proud”, this was the message Hariharan received from his faculty mentor, Dr Pramod Jammy, which kindled his spirit to set off for higher studies abroad.
“I am ever grateful to my beloved faculty mentors, Dr Pramod Jammy, Dr Lakshmi Sirisha and Dr Surfaraz Halkarni, for their constant support, inspiration and Letter of Recommendations provided amidst their busy schedules. I also thank my Department Head, Dr Prakash Jadhav, for his continuous motivation”, remarked Hariharan.
According to him, creating an imposing CV and impactful SoP is the deciding factor of the application process. He expressed his gratitude to the entire department for their effective involvement in every bit of the application process. “To build an attractive SoP and resounding CV, we need credentials like decent CGPA, involvement in departmental activities such as webinars, internships, workshops, minor projects, software skills, etc. Also, the close association with the department faculties right from the first year is essential to get their affinity and the commendable Letter of Recommendations” he added.
Forging a conducive platform to actualize one’s potential and chase after the life of one’s dreams is what makes SRM University-AP the topmost priority of students. Hariharan has set out an ideal example for many to follow and believe in their dreams coming true with SRM University- AP.
Dr. Abinash Pujahari
- Published in Assistant Professor, CSE Faculty, Faculty, SEAS
A Wearable Face Shield: Pioneering engineering invention
The Department of Electronics and Communication Engineering is proud to announce the remarkable achievement of the students Chebrolu Taraka Sai Tanishq and Vellampalli Medha V Subrahmanya Aditya. They have designed a wearable face shield and secured the second position in IEEE Covigilance, 2021 – A pan India student contest based on Covid-19 relief do it yourself equipment design and development, under the guidance of Dr Anirban Ghosh, and got a patent published for their prototype developed as part of the competition. The team also participated in the 4th Research Day organized by SRM University-AP and received a gold medal.
The prototype was submitted in the design competition on July 30, 2021, and after 40 days of rigorous brainstorming, component procurement and prototype development, the final model was submitted for evaluation. Based on prototype execution, feasibility of manufacturing and suitability of the model to contain the spread of the pandemic, the team secured second place in the Pan India contest, and it was deemed fit to address the two criteria; innovation challenges like Innovation of homemade masks/shields/PPEs and innovation of a feasible solution to control covid-19 spread while the schools and colleges are reopening. Further, this prototype was submitted to the patent office under the name “A Wearable Face Shield” (Application no:202241000990) and the patent was published on January 21, 2022.
Their accomplishment bears testimony to the fact that unflinching determination towards your goals and consistent efforts to make them come true will always pay off. Designing a wearable face shield is a well-timed innovation as the pandemic shows no sign of retreat and face shield has become one of the daily necessities of all mankind.
About the Prototype
The wearable face shield is a medical protective device, and it comprises a frame for securing the shield to the head of a wearer, a transparent sheet extending from the frame, a detection circuit that is mounted on the frame, a switch, and a battery module. The detection circuit comprises of a control unit that processes the sensed data received from proximity and temperature sensors to generate output signals and an alerting unit that comprises LEDs, buzzer and it provides an indication of– (i) the presence of a detected external object within a pre-determined distance of the wearer (ii) the sensed body temperature of the wearer. The alerting unit is placed strategically to alert people via visual and audio signals respectively.
Such precautionary detection and proximity alert prototype can prove instrumental in early diagnosis and isolation aiding in crowd management and free movement in places of social gathering. Hence, a wearable face shield ensures adequate separation between persons and facilitates temperature monitoring and early detection of disease.
They are currently working on a project called “Human Monitoring System” (HUM). It is an all-pervasive system designed to measure and keep track of the heartbeat, blood pleasure, temperature, location, Spo2 level etc of the user. In the event of an emergency or critical drop in any of the vitals, the system can automatically alert the local hospital, ambulance service and relatives.
- Published in ECE NEWS, Faculty Achievements, News, Research News, Students Achievements
Celebrating International Women’s Day 2022
SRM University-AP is all full of life to welcome yet another International Women’s Day on March 08, 2022. Women’s day is celebrated across the globe to honour womanhood and the incredible contributions they have made in the social, cultural, political, and economic domains. We are delighted to celebrate this women’s day with Smt KGV Saritha, Superintendent of Police, Women Protection Cell, CID-AP. The event is scheduled to be held on March 08, 2022, from 10.00 am onwards. Honourable Vice-Chancellor, Prof. VS Rao will preside over the function. Various cultural programmes are organised as part of the celebrations. Uttam Pratibha Mahila awards will be distributed, the women faculty members and leadership team will be felicitated. We take this opportunity to inculcate indomitable spirit and strong belief in oneself in the minds of every woman.
It is imperative to acknowledge the success story of every woman in a world where gender inequality and female discrimination continue to rule over. The theme chosen for women’s day 2022 is ‘Gender Equality Today for a Sustainable Tomorrow’. It holds significance against the backdrop of rapid climate change and environmental disasters the twenty-first century has been a witness to. This women’s observance is in recognition and celebration of the women and girls who are leading the charge on climate change adaptation and response, and to honour their leadership and contribution towards a sustainable future.
We believe in respecting women and recognising their achievements in every walk of life. Our faculty, students and staff take pride in being at a work environment where the voices of women are heard, their actions and achievements are appreciated and celebrated. This women’s day, we are glad to welcome Smt Saritha to enrich our celebrations with her valuable presence as she encourages our girls to break the barriers of gender inequality and walk ahead with unbeatable courage and passion. See the programme schedule below.
- Published in Events, Students Affairs Events
KGV Saritha joined the International Women’s Day Celebrations 2022
Every International Women’s Day is a new opportunity to render new definitions to womanhood. It calls the attention of the world to take a moment and marvel at the unimaginable, women across the globe have made possible. It is indeed incredible what the womenfolk has been contributing to the world amidst a thousand adverse circumstances. SRM University-AP proudly celebrated this women’s day by marking respect to women across different walks of life for the enormous grit and endurance they have put on. Smt KGV Saritha, Superintendent of Police, Women Protection Cell, CID-AP was the distinguished guest of the day. Her valuable presence and enriching experience added much essence to the day and made the celebrations more meaningful.
Ms Revathi Balakrishnan, Assistant Director, Student Affairs, welcomed the gathering. She introduced the history of the observance of women’s day which goes back to the early 1900s when women in the industrialised world raised their voices and rebelled against the harsh working conditions. She also enunciated the importance of celebrating the success story of every woman on a global scale.
Prof. V.S Rao, Vice-Chancellor delivered the presidential address. He started off by offering warm women’s day greetings to all the faculty, staff, and students. He also emphasized the importance of achieving the goals of the university by giving impetus to women’s empowerment. Citing various examples of renowned women leaders from different spheres, he reminded the unbeatable power of womanhood. He also recalled how the state government has formulated reservation policies that helped women of Andhra Pradesh to excel in the field of education. “The university also strives to open new vistas of learning for the girl students through different clubs such as the e-cell that promotes women entrepreneurship.” he asserted. While gender disparity continues to perpetuate even in the industrial capitals of the world, he reminded, how important it is for India to look up to countries like Bangladesh that have been taking extraordinary strides in empowering women over the last two decades.
Smt KGV Saritha, the chief guest of the day, addressed the gathering. She paid respect and obeisance to all the teachers of SRM University-AP and expressed her happiness to be a part of the university in the women’s day celebrations. Talking about ‘Gender Equality’ which is one of the Sustainable Development Goals of 2030, she articulated the relevance of this year’s IWD theme #BreakingTheBias. While taking references from myths and history to exemplify the fortitude of women, she did not overlook the record of men in India who have played a crucial role in placing women on high pedestals. She also took pride in the cultural and political legacy of the country that always honoured womanhood. “While ladies of many countries in the world are taking out to streets to choose their leaders, We Indians are proud to have a constitution which ensures the right of Indian women to choose their leaders through universal adult franchise,” she remarked.
Despite the prevalence of social evils like Child marriage and Sati, women in India like Savitribai Phule have stewarded various socio-religious movements to transform the patriarchal face of the Indian milieu. She went on to cite examples of Sindhuthai Sapkal, the great Indian social worker and Manasi Joshi, the Indian para-badminton player who have displayed the mettle of Indian womanhood by transforming their weaknesses into the greatest of their strengths. She called out to all the women to awaken their innate strength and break the biases they carry within. Revealing the mantra “Love Yourself, Respect Yourself, and Look at yourself with your own eyes”, she alerted all the women to pay attention to their physical fitness, mental agility, and emotional balance.
Further, Ms Revathi Balakrishnan introduced the Uttam Pratibha Mahila Awards, a new initiative of Prof. VS Rao foundation to honour the women who have been contributing to the welfare of the university. Awards were distributed across various categories such as security, landscaping, mess and canteen etc. All the women faculty, heads of various departments and other staff were also felicitated. Cultural events including dance performances, music medley presentations were also organised as part of the celebrations. Dr Arundhati Ghanwar, Associate Director-ITKM proposed the vote of thanks. She expressed gratitude to Smt KGV Saritha on behalf of the university for her inspiring presence on the day. She also thanked the vice-chancellor, other dignitaries and the management who continue to make this university a wonderful working place for all the women.
- Published in News
Introducing decentralized security system using blockchain technology
The Department of Computer Science and Engineering is delighted to announce that Dr Rajiv Senapati and his research group; Abhiram Chakravadhanula, Jaswanth Kolisetty, Karthik Samudrala and Bharat Preetham have published a research article titled “A Novel Decentralized Security Architecture for the Centralized Storage System in Hadoop using Blockchain Technology” in the Scopus indexed IEEE 7th I2CT (The premier conference for the latest discoveries in Convergence in Technology in Asia Pacific).
Over the past decades, the Big Data ecosystem is experiencing a humungous explosion in the generation and exchange of information. Trading such delicate information can serve as a profitable knowledge resource in the present economy. However, serious concerns have been raised about the security and assurance of delicate data as the conventional safety architecture in centralized storage systems does not meet its nuanced requirements. Blockchain technology offers a promising solution for big data protection due to its decentralized nature. Through this research article, Dr Rajiv Senapati and his students intend to introduce a decentralized security architecture in centralized storage systems such as Hadoop to address its existing vulnerabilities.
Abstract of the Research
Big Data is huge in volume, diverse in information, and growing at flourishing rates. The major distributed file systems in the current market in Big Data Analysis include Apache Hadoop, Storm, Cassandra, Flink, Cloudera, and many more. Hadoop is an open-source framework divided into Hadoop Distributed File System (HDFS) and Map-Reduce. Hadoop plays a leading role in storing and processing Big Data in contemporary society as it is cost-effective and can manage large volumes of data in low-cost commodity hardware. HDFS is a type of Data Warehouse which is scalable and has fast access to information.
Metadata is the information about the data, such as which block is storing on what datanode, how many replications that block has, and on which datanodes those replications reside. In HDFS, this metadata is stored at a fixed place in namenode, and attackers can access the metadata and modify it without notice. Also, metadata is mutable, which means the attacker can erase his presence easily.
In this paper, to resolve this issue, we have provided a mechanism using blockchain technology that follows a decentralized architecture against the centralized architecture followed by HDFS. Hyperledger Fabric (HLF) is the blockchain proposed to be effective and trusted for such a purpose. HLF is a private blockchain with a distributed immutable ledger. The metadata will be stored in the ledger. If an attacker tries to modify the data, he cannot erase his presence as the ledger is immutable, unlike HDFS. Further, the work proposed in this paper can be extended in real-time HDFS with a secure ledger and multiple nodes.
- Published in CSE NEWS, Departmental News, News, Research News
Workshop on Applied Rheology
Department of Civil Engineering has organised a workshop on Applied Rheology on March 11, 2022, at 10:30 AM (IST). Dr Kartik Pondicherry, Dr Sumit Singh and Dr Kapil Joshi, Application Specialists at Anton Paar, India, will be delivering the keynote addresses.
About this workshop:
Rheology deals with the deformation and flow behaviour of materials. Rheology, in terms of viscosity and viscoelastic behaviour, plays a significant role in many aspects of production, processing, transportation, and consumption of materials and products. The current workshop deals with the basics of rheology with a particular focus on the real-life application of rheology in asphalt, polymers and the food industry.
Speakers:
Dr Kartik Pondicherry pursued his Doctorate in Tribology from the University of Leoben in Leoben, Austria. He started his professional journey at Anton Paar in Graz, Austria. With over a decade of experience in the field of tribology, Dr Pondicherry moved back to India to manage the tribology portfolio in the country. He joined Anton Paar India as a Technical Manager for Rheology. Over the past few years, Dr Pondicherry has conducted numerous seminars and training for people from both academia and industry in different parts of the globe.
Dr Sumit Singh completed his PhD on “Thermal and Rheological study on Polymer modified Bitumen” from IIT Roorkee. After his doctoral studies, he joined the Characterization Division at Anton Paar, India as an Application Specialist. His interest in Rheology lies in its wide range of applications and modularity. Dr Singh is experienced in organising training sessions and webinars. He also conducts lab sessions on various applications of rheology such as polymers, asphalt, DMTA, gels etc. His scientific papers have been presented in numerous National & International forums. He has further received a few academic accolades in his research career.
Dr Kapil Joshi is presently working as an Application Specialist for Rheology & Particle Characterisation in Anton Paar, India. He pursued his doctoral studies in Materials Science in the area of semiconductors & ion beams from the University of Mumbai. After that, he carried out post-doctoral work at the Tata Institute of Fundamental Research (TIFR, Mumbai). His area of research was organic LEDs & solar cells. During his previous engagements, he worked on techniques such as electron microscopy, atomic force microscopy & nanoindentation. In Anton Paar India, he is responsible for analysing samples, delivering talks & conducting training sessions on various aspects of rheology & particle characterisation in the area of polymers, pharma formulations, powders etc.
Convener:
Dr GVP Bhagat Singh, Assistant Professor & Head, Department of Civil Engineering, SRM University-AP, Andhra Pradesh
Co-Conveners:
Dr KVNS Ravi Teja, Assistant Professor, Department of Civil Engineering, SRM University-AP
Dr Thainswemong Choudhury, Assistant Professor, Department of Civil Engineering, SRM University–AP
Register here to join the workshop.
- Published in Civil Engg events, Events, Workshop
Journey of civil engineering students to New York University
By earning a ticket to NYU Tandon School of Engineering for the Master’s programme, Students of Civil Engineering; Jayaram Chowdary Dasari, S Yogendra Gopinath and Leela Sujan Sai Borra have added one more feather in the department’s cap. It is a matter of joy and pride for the Department of Civil Engineering and the university as more and more students are getting admitted to international universities. Harnessing the true potential of each student and preparing them for a bigger world have always been the primary focus of SRM University-AP.
They are groomed from a very early stage to reflect on their educational objectives and initiate the appropriate action. “I had started my preparation way ahead and cleared the GRE and IELTS tests, then I consulted my Professors Dr Bhagath sir, Dr Narasimha Murthy sir and Dr Uma Maheswar Rao sir for guidance and with their help, I shortlisted the universities and the best programmes which can fulfil my future goals,” said Yogendra.
“We will never forget our faculty members for their immense support in helping us find the right universities, and also for the initiatives taken by the department such as conducting webinars to educate students about the application procedure for higher studies.” Borra and Jayaram also marked their gratitude to the department.
The Office of International Relations at the university has also played a crucial part in their achievement as it walked them through the right procedures for an overseas application. “I shall forever be thankful to Dr Shweta ma’am for her valuable guidance on drafting an incredible SoP” added Yogendra.
An enriching learning environment with exposure to global educational practices rendered at SRM University-AP will foster the right academic spirit in students and enable them to move ahead with better clarity of purpose. Also, training imparted by the expert faculty will help them gather deeper insights and transform themselves into professionals in their respective fields.
- Published in CIVIL NEWS, Departmental News, International Relations, IR-News, News, Students Achievements
CR & CS inks MoU with Ziroh Labs for Academic Alliance Program
The Department of Corporate Relations & Career Services at SRM University-AP collaborates with Ziroh Labs for the Academic Alliance Program. Under this academic alliance program, Ziroh labs will be acquiring patent solutions and other project developments from the renowned faculty of SRM in coordination with the creative pool of students/scholars.
The Earn While You Learn (EWL) Program enables the students of SRM University-AP to furnish and co-develop the products with Ziroh labs and get rewarded monetarily. Ziroh labs will provide the frameworks, guidelines, and documentation required to complete a project. Participants will receive mentorship from industry experts on live projects and have an opportunity to meet with some of today’s finest minds in innovation. Ziroh Labs will also provide Internship and Placement opportunities to SRM University-AP students.
Representatives from Ziroh Labs expressed their gratitude to Dr R Premkumar-Registrar, Mr M S Vivekanandan, Associate Director- Corporate Relations & Career Services and Mr P. Venkateswara Rao-Senior Manager, Internship, Corporate Relations & Career Services for making this collaboration possible.
- Published in CR&CS NEWS, News