The Significance and Impact of AI-powered Marketing
With the advent of AI, the business sector gradually transitions to tech-dominated management and marketing practices for increased impact. On this note, the Paari School of Business organised a guest lecture on “AI and Generative AI-Powered Marketing” on September 26, 2023, by Mr Laxminarayanan G, Senior Vice President and Global Delivery Head of Polestar Solutions. Mr Laxminarayanan emphasised that AI is the latest trend in the world, and companies such as Amazon, Google, Uber, and Swiggy/Zomato are using it effectively to improve the customer experience by exploring the significance and impact of AI-powered marketing on the business management.
- Published in Departmental News, News, Paari Current Happenings
IIT Bombay Professor Delivers Distinguished Lecture at SRM University-AP
“If we start working today towards developing LTA systems, in 10 years India will lead the sustainable air transportation” esteemed academician, Prof. Rajkumar S Pant, Professor of Aerospace Engineering stated in his lecture at SRM University-AP. The seasoned expert from the prestigious institute of IIT Bombay delivered a lecture on “The Design and Development of Lighter Than Air Systems” at SRM university-AP on October 16, 2023, as part of the Distinguished Lecture Series 2023 organised by the Department of Mechanical Engineering. The lecture extensively discussed the latest developments in the area of conceptual design, sizing, design, development and flight/field testing of LTA Systems.
In his lecture, Prof. Pant encouraged students to explore the dynamics of Lighter Than Air Systems, beginning with aerostats and then gradually proceeding to more complex airships. The session highlighted the disaster of Hindenburg, breaking the myth that airship transportation is dangerous and unreliable. Prof. Pant engaged the session with video presentations on the building, developing and working of airships and aerostats that have been conducted at the Lighter-Than-Air Systems Laboratory of IIT Bombay. His lecture also showcased some of the research and development activities that have been carried out in the LTA Systems Laboratory of IIT Bombay including Project HERCARA, and other projects carried out in collaboration with ISRO and DRDO.
The distinguished lecture was followed by a workshop on “Sizing of Reusable Indoor Hot Air Balloon (RIHAB)”. The workshop provided the students with practical knowledge and hands-on experience on LTE systems and vehicles inducing research interest in the domain of aerospace engineering and sustainable air transportation. Prof. Ranjit Thapa, Dean – Research, Prof. Prakash Jadhav, Head – Department of Mechanical Engineering, faculty and students at the university actively participated in the lecture and the workshop.
- Published in Departmental News, Mechanical Engineering NEWS, News
ALOHA 2023: The Party of The Year Concludes With a Bang
SRM University-AP successfully concludes its Freshers’ Party of the year, ALOHA 2023, with extravagance. The two-day freshers’ event was inaugurated by Vice Chancellor, Prof. Manoj K Arora on October 13, 2023, in the presence of Director of Student Affairs, Mr Anil Kumar Nigam, Asst. Director of Student Affairs, Ms Revathi Balakrishnan, Visiting Professor-Paari School of Business, Prof. Prabal K Sen, and the President and Vice President of the Student Council.
“The word ‘Aloha’ embodies compassion and kindness. We welcome you to your second home, SRM University-AP where we will nurture you to be holistic individuals throughout your academic journey” stated Prof. Arora in his inaugural address. The Director of Student Affairs welcomed the freshers into the academic and social community of the university. “SRM University-AP is a place for creating friendships, exploring your potential and being the best version of yourself!” Mr Nigam addressed the freshers.
ALOHA featured a Mr and Ms Freshers’ Contest that witnessed a spectacular display of talent by the students of SRM University-AP. Dhruv Narayan Bajaj and Vaishnavi Kasturi were crowned as the Mr and Ms Fresher of 2023, respectively. Various creative club activities and competitions from photography to dance and music, to anime quiz and cubing, and traditional games such as tug-of-war and Dahi Handi are some of the innumerable activities conducted as part of the freshers’ programme. The event successfully concluded with an exclusive DJ party featuring Project 91, Prithvi Sai and international artist DJ Pozitiva.
- Published in News, student affairs news, University Event
Discourse on Buddhism provides Valuable Insights
Dr Shrikant Ganvir, Assistant Professor in Ancient Indian History, Culture, and Archaeology from Deccan College Post Graduate Research Institute, Pune, delivered an invigorating session organised by the Department of History at SRM University-AP on October 11, 2023. Dr Ganvir’s session dealt with Buddhist studies, particularly of the Andhra region, and he has extensively worked on sites like Phanigiri, Salihundam, Amaravati, Guntapalli, and likewise.
Dr. Ganvir specialises in Buddhist art, architecture, and iconography. His area of expertise includes the religious history of Deccan, the history of Buddhism in South Asia, the rock-cut architecture of the Deccan, the religious imagery of ancient India, and the archaeology of religions. His broad knowledge in these fields allowed him to share enlightening insights with his audience.
- Published in Departmental News, History Current Happenings, History News, News