SRM-AP All News
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- Marketing Wizard Delivers Lecture on D2C Marketing September 30, 2024
The students of Paari School of Business (PSB) had a memorable experience when Mr Siddesh Joglekar joined as a guest lecturer at SRM University-AP. The CRCS team’s dedicated efforts and the unwavering support of Prof. Bharadwaj Sivakumaran, Dean of PSB, made this unique opportunity possible. Students had the privilege of engaging in a personal interaction with the esteemed guest on September 18, 2024.During the lecture Mr Joglekar shed light on various aspects of professional growth and marketing strategies. He placed significant emphasis on the need to foster a collaborative environment and recognising the contributions of peers.The lecture also delved into the imporatance of networking for career advancement, especially through ones’ Alumni Associations
Mr Joglekar delved into the expansive potential of Direct to Consumer (D2C) marketing, using examples from renowned companies like Twitter, Walmart, Instagram, Zomato, Amazon, Tesla, and Google to illustrate the evolution of brand images. A poignant quote from Mr Joglekar, “Companies are transformed into brands by people who dare to dream,” encapsulated the essence of the discussion, emphasising the role of visionary individuals in shaping successful brands.
Interactive elements were woven into the session, including an activity where students were tasked with creating logos that branded themselves, thus reflecting a unique aspect of their identity. This hands-on approach not only made the learning process engaging but also provided practical insights into branding.
A comparative analysis between traditional retail and D2C highlighted key differences such as distribution channels, pricing strategies, and brand control, offering a deeper understanding of the contemporary marketing landscape. The concepts of Customer Acquisition Cost (CAC) and Life-Time Value (LTV) were also explored, underscoring their importance in building a strong brand identity.
As the session neared its conclusion, Mr Joglekar introduced an innovative activity that involved reverse engineering an advertisement concept, inspired by the 2022 ad campaign featuring Mr Neeraj Chopra for Cred. This exercise prompted students to think creatively and apply the concepts discussed in a practical context.
The session wrapped up with a Q&A segment, where discussions ranged from market profitability to the advantages of D2C marketing, allowing for a comprehensive review of the topics covered. Ms Andrea Benedict extended a vote of thanks on behalf of the student fraternity of PSB, culminating in a group photo session that captured the essence of the enriching experience.
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- ALOHA 2024: SRM University AP Freshers’ Extravaganza September 30, 2024
SRM University-AP celebrated Aloha 2024, a welcome to the freshers on this erudite journey. The freshers Party 2024 was an exhilarating two-day celebration filled with entertainment, talent, and camaraderie. The event welcomed freshers with a wide range of activities, competitions, celebrity appearances, and delicious food, ensuring a grand introduction to university life.The festival began with an Inauguration Ceremony, during which dignitaries and guests lit the ceremonial lamp, symbolising new beginnings. Their words of encouragement and advice set the tone for the exciting events to follow. The festival came alive with a variety of Club Competitions, where students showcased their talents in dance, theatre, music, and other creative arts. These competitions not only brought out the freshers’ hidden talents but also fostered a sense of teamwork and fun.
The highlight of the evening was the Neon Arcade, a unique gaming zone set up with vibrant neon lights that gave a nightclub-like atmosphere. Freshers enjoyed arcade games, including bowling, under glowing lights, making it an unforgettable experience. This creative setup became one of the festival’s most talked-about features.
Meanwhile, food stalls lined the venue, offering a wide range of mouth-watering options. From street food to global cuisines, these stalls kept everyone refreshed and energised throughout the day.
Simultaneously, esports enthusiasts engaged in Esports Competitions featuring popular games like FIFA, Valorant, Free Fire, and BGMI. The fierce yet friendly competition made this segment a crowd favourite, drawing both players and fans to experience the excitement.
As with Day 1, the food stalls continued to offer a delightful culinary experience, ensuring that students had plenty of delicious options to enjoy between activities.
In the evening, the excitement reached its peak with the arrival of Nara Rohit, a famous Telugu actor, who visited the campus along with his co-stars to promote his upcoming film. The audience was thrilled as Nara Rohit interacted with fans, shared insights about his movie, and posed for photos. His presence added a touch of glamour to the festival, making Day 2 even more special.Continue reading →
- Dr Kousik Das Receives Project Sanctioned by the Ministry of Earth Science September 27, 2024
Dr Kousik Das, Assistant Professor from the Department of Environmental Science and Engineering has been sanctioned the project titled “Present Day and predicted physico-chemical and climate change influence on solute influx to Northern Bay of Bengal and its impact on biotic system”. sanctioned by the Deep Ocean Mission (DOM) of the Ministry of Earth Science, Govt. of India. Dr Kousik Das has been granted Rs. 42,42,000 as CO-PI for Rs. 1,89,19,100/- worth project, which will be undertaken in collaboration with researchers from esteemed institutes such as IIT Kharagpur and IISc Bangalore.
Explanation of the research in layperson’s terms
The proposed research work consists of a quantitative and qualitative study of seasonal solute geochemistry of ocean water and biotic diversity in marine ecosystems, along with scenarios of predicted oceanic circulation pathways at present times and futuristic cases expected in a changing climate. The study will be done by coupling physical and chemical hydrogeological techniques, which include the installation of marine observation stations and field equipment after the generation of the conceptual framework. The project will work towards making the scientific community more acquainted with the hydrodynamics and chemodynamics of the Bay of Bengal ocean water.
Practical implementation/ Social implications of your research
Seawater characteristics in the head of the Bay of Bengal are rapidly evolving due to changing influx from terrestrial sources. In particular, the head Bay region has undergone rapid variations in water quality due to extreme climate conditions, sea level rise, tidal impact, and effects of ocean acidification. Our aim is to hypothesise the climatic and hydrological processes involved in altering the ocean water nutrient and trace element cycling and their subsequent impact on the marine biohabitat.
Future research plans
- Nutrient cycle of northern Bay of Bengal
- Trace element cycle of the Bay of Bengal
- Impact of climate change on biogeochemical cycle
- Impact of hydrological drivers on marine ecosystems
- AARAVAM 2024 Concludes with a Bang! September 27, 2024
Unity in diversity is more than just a saying at SRM University-AP; it’s the heart and soul of our campus. With over 6000+ students from various states and union territories and an international diversity representing 24 countries each festival serves as a bridge, drawing a closer bond amongst all. The Onam celebration, Aaravam 2024, on campus was no different, the varsity celebrated Onam on September 17, 2024.The celebration orchestrated by the Directorate of Student Affairs oversaw the decoration and resplendent showcase of the Kerala culture through dance and music. The festivities commenced with the traditional Thiruvathirakali, a dance that saw students gracefully attired in the Kerala Kasavu saree, enhancing the aesthetic appeal of the day, followed by an array of cultural performances that captivated the audience. The highlight of the celebration was the appetising Onam payasam, which brought in the sweetness of the festival itself.
The appearance of King Mahabali brought a wave of joy among us all. In a heartwarming gesture, our Kerala community shared a captivating video that told the story of Onam, welcoming everyone to partake in the tradition, truly reflecting SRM AP‘s embrace of diverse cultures.
The event was graced by the presence of Registrar Dr R Premkumar, the Deans of the three schools, and King Mahabali himself, along with our faculty, staff and students. It was a day that drew us all closer, celebrating Kerala’s rich cultural tapestry. More than just a celebration, it was a reminder of the beauty in our diversity and the strength in our unity.
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- Techpreneur Expo-2024: A Grand Showcase of Innovation and Technology September 27, 2024
In a significant step forward for innovation and entrepreneurship, the Directorate of Entrepreneurship and Innovation recently organised the highly anticipated Techpreneur Expo-2024. The event, held at SRM University-AP, attracted a host of distinguished guests, including Dr Krish Gopalakrishnan, Co-Founder of Infosys; Mr Rohit Kapoor, CEO of Swiggy; Pro-Chancellor of SRM University-AP, Dr P Sathyanarayanan; Vice Chancellor Prof. Manoj Arora; and Registrar Dr R Premkumar, who lent their support and expertise to this integral gathering.The Techpreneur Expo served as a vibrant technical showcase featuring 25 stalls presented by the Department of Next Tech Lab, the Directorate of Entrepreneurship and Innovation, and the Department of Research. Attendees were treated to an impressive array of cutting-edge technologies and projects, ranging from Additive Manufacturing and Bio-Printing to advancements in Robotics and Piezoceramics. Noteworthy projects included Unmanned Aerial Vehicles, IoT applications in Drone Technology, and pioneering RF Frontend Designs for 6G Applications. Environmental sustainability was emphasised through displays on Flexible Solid-State Electrolytes for eco-friendly lithium-ion batteries and the Responsible Management of Electronic Waste, along with initiatives for the Reclamation of Critical Metals aimed at fostering Sustainable Development.
In addition to these advanced technologies, the expo presented innovative projects such as Rechargeable Batteries, Smart Indoor Localization, and Edge AI. Guests and participants had the opportunity to explore the Thermal Management of Electronic Components, Hydrogen Fuel Cells, and Waste Valorization projects that advocate for sustainability. Cutting-edge companies, including SYNC-HAB, SecEn Semiconductors & Test Solutions, and Shakti Photon Solutions Private Limited, showcased their contributions to technology solutions. Moreover, unique offerings like Smart Automation and Self-Optimised Clean Energy Systems, No Wait (a smart solution for lift management), and AI-driven initiatives like ResuMatch for resume mock interviews and AdamantiumRE for malware analysis highlighted the inventive spirit of the event.
Throughout the expo, the esteemed guests visited each stall, commending the quality of the displays and the depth of innovation demonstrated by the students. The event proved to be a resounding success, providing invaluable insights and learning opportunities for students while fostering an atmosphere of collaboration and entrepreneurial spirit within the tech community.
The Techpreneur Expo-2024 not only spotlighted the remarkable talents of budding entrepreneurs and innovators but also set the stage for future advancements in technology, signalling a bright horizon for entrepreneurship and innovation in the region.
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- SRM AP Forges Partnership for Pavement Engineering September 27, 2024
In a historic event, SRM University-AP and the Department of Road and Buildings (R&B), Government of Andhra Pradesh, signed a Memorandum of Understanding. The MoU was signed for Research, Academic and Scientific Knowledge Exchange in the field of Pavement Engineering and its allied areas.
The signing ceremony was formally executed by Dr R Premkumar, Registrar of SRM University-AP, and Sri L Srinivasa Reddy, Chief Engineer (Roads & Buildings) SH&MD, Andhra Pradesh Road Development Corporation. This significant event was witnessed by Mr K Nayeemullah, the Engineer-in-Chief (Roads & Buildings), alongside Prof. Ranjit Thapa, the Dean of Research; Dr Raviteja KVNS, the Department Head; Dr GVP Bhagat Singh, Associate Professor; Dr Uma Maheswar Arepalli, Assistant Professor; and other distinguished members of the faculty.
The collaboration poised to enhance bilateral engagement in research, pilot initiatives, and capacity-building efforts, will also foster student upskilling and reskilling through seminars, workshops, symposia, guest lectures, and co-mentorship in academic endeavours and enable them to perform better on the industrial front.
Speaking on the occasion, Registrar Dr R Premkumar stated, “This MoU serves one of the university’s goals, wherein we concentrate on positioning the university as a globally connected and regionally transformative institution of excellence.” He added that nobody is better suited than the faculty and students of SRM AP to come up with effective and affordable solutions to the problems we ourselves encounter.
“The MoU offers manifold benefits, it will enable government engineers to come and train the students and will provide them with first-hand experience in solving problems that are regional to this place”, said Mr K Nayeemullah, Engineer-in-Chief (R&B).
Dr Uma Maheswar Arepalli, Assistant Professor at the Department of Civil Engineering, SRM AP, in his statement, mentioned that the university is actively engaged in implementing the pilot study programme focused on researching cost-effective technology solutions aimed at addressing the issue of potholes across the state of Andhra Pradesh. He further stated that their team is in the process of organising a workshop aimed at raising awareness and fostering discussions on innovative approaches to infrastructure maintenance and improvement.
The MoU also aims to complement the varsity in its research endeavours by performing pilot studies and exploring new technologies including laboratory and field investigations. “The MoU will help actualise the concept of Atmanirbhar Bharat, which will only succeed if universities like SRM AP commit to providing cost-effective and real-time solutions for the betterment of society,” stated Mr Srinivasa Reddy, Chief Engineer (R&B) SH & MD APRDC.
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- SRM AP Signs MOU with Forum Engineering Inc. and Cognavi India Private Limited September 26, 2024
In a landmark move towards enhancing global educational opportunities, SRM University-AP has entered into a Memorandum of Understanding (MOU) with Japan’s Forum Engineering Inc. and Cognavi India Private Limited. The agreement aims to foster collaboration in providing students with career opportunities in Japan’s thriving engineering sector.The signing ceremony, which took place at the SRM University-AP campus, brought together key representatives from all three parties. The MOU outlines a comprehensive operational framework, detailing the roles and expectations of each participant, and sets a clear roadmap for successful partnership.
As per the agreement, SRM University-AP will be responsible for identifying and providing the names and qualifications of students eligible for employment opportunities in Japan. This initiative marks a significant step in promoting international career pathways for students, particularly in engineering fields. Cognavi India will act as an intermediary, facilitating communication between SRM University-AP and Forum Engineering Inc., which will ultimately be responsible for hiring and selecting candidates for positions within its organisation.
“The collaboration with Forum Engineering Inc. and Cognavi India reflects our commitment to expanding our educational impact and providing our students with global career opportunities,” said Dr MS Vivekanandan, Director of Corporate Relations and Career Services, SRM University-AP. “We are excited about the potential of this partnership to transform the lives of our students.”
Forum Engineering Inc., based in Tokyo, is a well-established entity in the engineering sector, known for its innovative solutions and skilled workforce. The company expressed enthusiasm about the collaboration, emphasising its dedication to attracting talented graduates from SRM University-AP.
Through this partnership, we aim to bridge the gap between education and industry, creating pathways for talented individuals from India to thrive in Japan’s dynamic work environment.
Cognavi India, playing a crucial role in this partnership, will ensure that the processes of recruitment and selection are streamlined and effective, guaranteeing that both students and the partnering companies benefit from this initiative.
The MOU signifies a progressive step forward in enhancing educational collaborations between India and Japan, as well as reinforcing SRM University-AP’s position as a leading educational institution committed to student success on a global scale.
This agreement not only paves the way for students to gain valuable international experience but also fosters cultural exchanges that can lead to broader professional networks and opportunities in the future.
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- SMAFS Technology Gets Patented September 26, 2024
Dr Anirban Ghosh and his BTech students, Mr Taraka Sai Tanishq Chebrolu and Mr V.M.V.S. Aditya from his department, have come up with a pathbreaking innovation where a Smart Face Shield (SMAFS) helps detect a virus and reminds the wearer to maintain a safe distance. This innovation, patented under the Indian Patent Office Journal, with application number-202241000990 , marks a milestone step towards public health and safety.
Abstract:
The recent spurt of corona virus has wreaked havoc across the globe and led to huge loss of human lives. An intelligent system with innovative technologies can be implemented to address the rapid spread of the deadly virus. The wearable face shield that can not only help to maintain appropriate social distancing in a crowded place but also to identify a person with preliminary symptoms of corona virus. It is designed as a technically improved face shield to maintain social distancing by appropriate use of proximity sensor and to measure temperature of the wearer by using contact temperature sensor. LED’s and buzzer are placed strategically to alert people via visual and audio signals respectively. Such precautionary detection and proximity alert prototype can prove instrumental in early diagnosis and isolation aiding in crowd management and free movement in places of social gathering.
Practical Implementation of the Patent:
Such precautionary detection and proximity alert prototype can prove instrumental in early diagnosis and isolation aiding in crowd management and free movement in places of social gathering. Hence, wearable face shield ensures adequate separation between persons and facilitates temperature monitoring and early disease detection.
Future Research Plans:
Future research plans are to further improve the capability of the existing prototype for example integration of oxygen saturation measurement, Heartbeat, Blood pleasure, Temperature, Location, etc of the user. In the event of an emergency or critical drop in any of the vitals, the system can automatically alert the local hospital, ambulance service, and relatives.
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- SRM University-AP Honoured Faculty for their Exemplary Excellence in the Field of Education September 25, 2024
SRM University-AP, renowned for its commitment to academic excellence and holistic development, celebrated Teachers’ Day jointly organised by the Directorate of Human Resources & Development and the Directorate of Student Affairs with a heartful tribute to its dedicated faculty members. The event was a testament to the profound impact that teachers have on their student’s lives, shaping not only their academic journeys but also their personal and professional growth.The event was celebrated in the presence of Prof. V S Rao, Advisor; Dr R Premkumar, Registrar, SRM University-AP; Deans; directors; faculty members; and students. It was a collaborative effort by students and staff, who joined hands to pay respectful tribute to the faculty’s exemplary service. The Chief Guest for the event, Prof Devang V Khakhar, Former Director of IIT Bombay, graced the occasion virtually.
During the occasion, Prof V S Rao, Advisor to SRM University-AP, added his words of appreciation, stating, “Teachers are the architects of tomorrow’s world. Their dedication, passion, and commitment inspire and empower the students to reach their full potential. Our faculty members are transitioning from traditional teaching roles to becoming mentors and facilitators.”
In his speech, Chief Guest Prof. Devang V Khakhar underscored the pivotal role of faculty in a university’s success. He stated, “The strength of an academic institution lies in its teachers. They shape the future by enhancing students’ learning capabilities and skills. Indeed, teachers are the true pillars of any academic institution.”
The event also marked the announcement of the Outstanding Faculty Awards, honouring Dr Sunil Chinnadurai, Associate Professor, Department of ECE; Dr Lakshmi Sirisha Maganti, Assistant Professor, Department of Mechanical Engineering; Dr Karthikeyan E, Assistant Professor, Department of ECE; Dr Mahesh Kumar M, Assistant Professor, Department of CSE; Dr Satish Anamalamudi, Associate Professor, Department of CSE; Dr Sabyasachi Chakrabortty, Associate Professor, Department of Chemistry; Dr Rajapandiyan Panneerselvam, Assistant Professor, Department of Chemistry; Dr Vimal Babu – Associate professor, Department of Management; Dr Lakshmana Rao Ayyangari, Associate professor, Department of Commerce for their exceptional contributions to their respective departments. Dr Sutharsan Govindarajan, Assistant Professor in the Department of Biological Sciences, was bestowed with the “Prof. V S Rao Foundation – Prof. HP Tiwari Best Faculty Award“.
The awardees expressed their gratitude to the university and students in their acceptance speeches.
The ceremony also recognised the dedication of faculty members with the Five-Year Services Award. The celebration was moderated by Prof. Sheela Singh, Associate Director of Faculty Affairs, who provided insightful commentary and ensured a smooth flow of events. The celebration concluded with a series of captivating performances by students, showcasing their talents and appreciation for their teachers. The Students Council presented the token of gifts to select adorable teachers. The event was a memorable occasion that highlighted the strong bond between students and faculty at SRM University-AP.
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- SRM AP’s Hatchlab Research Centre Selected as Implementation Agency for GENESIS Scheme September 25, 2024
The Directorate of Entrepreneurship and Innovation is thrilled to announce that the Hatchlab Research Centre (HRC), the Technology Business Incubator at SRM University-AP, has been chosen as the Implementation Agency for the “Gen-Next Support for Innovative Startups (GENESIS)” initiative. This decision, made by the Ministry of Electronics & Information Technology (MeitY), Government of India, marks a significant milestone for HRC and highlights its commitment to fostering innovation and entrepreneurship.The GENESIS scheme emerges as a strategic umbrella initiative by MeitY aimed at nurturing and supporting startup ecosystems in Tier II and Tier III cities across India. HRC is among the 50 selected implementation agencies tasked with facilitating this vision, backed by a total budgetary allocation of ₹490 crores. This funding will be instrumental in providing vital resources and infrastructure for startups, ensuring they have the necessary support to thrive in a competitive landscape.
Prof. Sidharth Shankar Tripathy, Director of Entrepreneurship & Innovation of SRM AP, said, ” This announcement is a tribute to the soaring entrepreneurial spirit that is visible among the students, faculty and even the staff of our young entrepreneurial university. What makes this achievement even more special is that it was announced at an appropriate juncture time when SRM University-AP had declared the academic year 2023-24 as the “Year of Entrepreneurship & Innovation.With this new responsibility, we look forward to contributing to the success of startups and innovators across India!”
The HRC’s selection comes at a fortuitous time, as SRM University-AP has declared the 2023-24 academic year to be the “Year of Entrepreneurship & Innovation.” This initiative aims to foster a culture of creativity and entrepreneurial spirit among students, providing them with the tools and support needed to transform their ideas into viable business ventures.
The GENESIS scheme is designed to enhance the startup ecosystem in smaller cities, enabling entrepreneurs outside of metropolitan areas to access essential services, mentorship, and funding opportunities. By selecting HRC as an implementation partner, MeitY acknowledges the centre’s potential to drive impactful change and support innovative startups in the region.
As HRC embarks on this new journey, it promises to create a robust framework that encourages collaboration, knowledge sharing, and the development of sustainable business models among emerging entrepreneurs. The centre will facilitate various programs, workshops, and resources designed to equip startups with the skills, network, and funding requisite for success.
With this prestigious recognition, SRM University-AP’s Hatchlab Research Centre is poised to play a pivotal role in transforming the entrepreneurial landscape, paving the way for a more inclusive and diverse startup ecosystem across the nation.
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