All Management News

  • Panel Discussion on Union Budget 2022-2023 February 7, 2022

    union budget 2022The department of Economics is bringing forth a panel of economists to discuss the implications of the Union Budget 2022-2023. The panel will confer upon the vision of the new budget and its impact on our society.

    Date: February 09, 2022 (Wednesday)

    Time: 2.30 pm IST

    The Speakers List

    • Prof N R Bhanu Murthy, Vice-Chancellor, BASE University, Bengaluru
    • Prof K R Shanmugam, Director, Madras School of Economics, Chennai
    • Prof K Gayithri, Professor, Institute for Social and Economic Change (ISEC), Bengaluru
    • Dr Shri Hari Naidu, Economist, National Institute of Public Finance and Policy (NIPFP), New Delhi

    Moderator

    • Prof Bandi Kamaiah, Emeritus Professor, University of Hyderabad

    Convenor of the Event

    • Dr Anandarao Suvvari, Faculty Coordinator, Economics Department, SRM University-AP

    Co-Convenors of the Event

    • Dr Ghanshyam Pandey, Assistant Professor, Economics Department, SRM University-AP
    • Dr Manzoor Hassan Malik, Assistant Professor, Economics Department, SRM University-AP
    • Dr Kamal Sai Erra, Assistant Professor, Economics Department, SRM University-AP
    • Mr Hari Venkatesh, Assistant Professor, Economics Department, SRM University-AP

    Join the session to learn more about how the Union Budget 2022-2023 will affect you along with the rest of the country.

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  • Choose from endless study options at Higher Education Fair February 7, 2022

    Higher Education Fair

    Now that you’ve realised how valuable international education is through various activities organised by the International Relations and Higher Studies Office, the next step is to figure out how to get it.

    We at the Office of International Relations and Higher Studies can assist you in navigating the different options available and guiding you through the entire study abroad process.

    You are invited to actively participate in the International Higher Education Fair on 3-5 March 2022.

    Our vast network of partner universities offers a diverse range of study programmes and accommodates admission criteria, allowing students of any educational background to participate in a programme that suits them.

    The purpose of the fair is to give students a thorough image of the many study places and programmes available to them. A highly experienced professional expert advisor/university representative will be present at each meeting room of the fair to assist you with your questions.

    Register Here     Programme Schedule

    List of the Universities:
    The University of New Orleans, University of Waikato, The University of Manchester, University of Canterbury, Webster University, The University of Melbourne, University College London, University of Wisconsin-Milwaukee, University of Liberty, University Canada West, The University of Newcastle, The University of Sheffield, National Yang Ming Chiao Tung University (NYCU), Freie Universität Berlin, Taylor’s University, University College Dublin, Concordia University, Florida Polytechnic University, University of South Alabama, Deakin University, La Trobe University, University of Technology Sydney, Victoria University of Wellington, TU Berlin, Tzu Chi University, Cranfield University, Westford University College

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  • Dr Azizuddin Khan deliberated upon Medication Adherence February 5, 2022

    PsychologyDepartment of Psychology, SRM University, AP-Andhra Pradesh organised a guest lecture on the topic “Prospective Memory and Aging in Medication Adherence: An Experimental Investigation” on January 27, 2022, from 3:30 to 4:30 pm. Dr Azizuddin Khan, Professor, Department of Humanities and Social Sciences, Indian Institute of Technology-Mumbai, attended the session as the eminent speaker.

    The session started with a brief introduction of Prof Khan by Mrs Ayesha Parveen Haroon, Lecturer, Department of Psychology. Thereafter, Prof Khan delivered his lecture wherein he deliberated upon the medical adherence, aging and prospective memory as well as the factors affecting medical adherence. Specifically, he emphasised the effect of memory and intellectual abilities on medical adherence. Following Prof Khan’s presentation, the questions raised by the audience were communicated to Prof Khan by Dr Aehsan Ahmad Dar, Assistant Professor, Department of Psychology. Prof Khan provided interesting insights on the questions raised. The programme ended with the vote of thanks delivered by Dr Ninad Patwardhan, Assistant Professor and Faculty Coordinator, Department of Psychology.

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  • Dr Aqsa Agha receives the South Asia Public Health Fellowship February 5, 2022

    aqsa aghaDr Aqsa Agha, Assistant Professor, the Department of History, has been awarded the South Asia Public Health Fellowship Project by The Institute of Public Health (India) in collaboration with the International Union against Tuberculosis and Lung Disease. As the South Asia Public Health Fellow-India, Dr Agha is expected to conduct research on the ethics of the tobacco industry and submit the report over a period of 8 months, i.e. from December 01, 2021, to July 31, 2022. She has been granted an amount of USD 6660 to carry out the project.

    Along with producing a quality case study on India focusing on industry interferences promoting the tobacco epidemic and undermining public policies related to tobacco control, the project entails drafting the regional report on South Asia. It will bring together country-level case studies and implications between December-May, 2022, engaging in the dissemination of the country-level case studies with relevant stakeholders in June-July 2022.

    Article 5.3 of the World Health Organization Framework Convention on Tobacco Control (WHO FCTC) acts as a treaty for ratified countries to protect their citizens against the commercial and vested interests of the tobacco industry as per guidelines laid down in the said article. Countries of South Asia, including India, have signed and fully ratified this treaty in the early 2000s. However, the lack of robust national policies and continued influence of the tobacco industry perpetuates the tobacco epidemic, as established in the available literature. Given each country’s mandate to protect the health of its citizens, there is a growing need to understand issues of tobacco industry interferences that undermine public policies meant to protect its population. The South Asian Public Health Fellowship is an initiative to generate knowledge regarding issues of tobacco industry interference not only in India but in other countries of South Asia (i.e., Nepal, Sri Lanka and Bangladesh) to better understand such issues from a regional perspective.

    Dr Aqsa Agha holds a PhD in History from the Centre for Historical Studies, JNU. She is also the Project Head of Unnat Bharat Abhiyan at SRM University-AP. Before joining SRM University-AP, Dr Agha was a Consultant with Partners in Change, New Delhi and prepared a report titled “Status of Corporate Responsibility in India, 2020”, focusing on corporate responsibility and ethical business practices. Prior to that, she worked as a Research Officer for National Research Study on Human Trafficking in India at TISS, Mumbai. Before TISS, she worked with the Human Rights Defenders’ Alert- India on human rights violations on the India-Bangladesh border in West Bengal. Along with teaching, she has consulted with organisations, including the Centre for Equity Studies, New Delhi, where she conducted sessions with grassroots activists to effectively observe, analyse and document reality through participatory research. Her broader research interest lies in historical processes and their impact on the social locations of class, caste and gender.

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  • Advanced research on secure transmission of medical images February 5, 2022

    SRM University-AP promotes translational research that can add value to society making lives better. Following the tradition, Dr Priyanka Singh, Assistant Professor and her PhD student Ms Jyothsna Devi from the Department of Computer Science and Engineering have published their recent research work “Region-based Hybrid Medical Image Watermarking Scheme for Robust and Secured Transmission in IoMT” in ‘IEEE Access journal’ (Impact Factor of 3.36).

    Dr Priyanka’s research focuses on the healthcare industry that is rapidly transforming medical images into ones that operate in real-time environments (IoMT, IoT, Cloud and so on). The research is proposed to address security and integrity issues in medical image transmission on IoT and edge healthcare applications with a lossless reversible region-based MIW scheme.

    In this era of technological advancement, medical images and patient information are widely transmitted through a public transmission channel on the Internet of Medical Things (IoMT) applications. While sharing medical images or electronic patient records (EPR) through a public network, they can get tampered with or manipulated, leading to the wrong diagnosis by the medical consultants. Confidentiality of the patient record is also a major concern. Thus, it is very important to ensure the authenticity, authorisation, integrity, and confidentiality of the information during transmission.

    ABSTRACT:

    With the growth in Internet and digital technology, the Internet of Medical Things (IoMT) and Telemedicine have become buzzwords in healthcare. A large number of medical images and information are shared through a public network in these applications. This paper proposes a region-based hybrid Medical Image Watermarking (MIW) scheme to ensure the authenticity, authorisation, integrity, and confidentiality of the medical images transmitted through a public network in IoMT. In the proposed scheme, the medical image is segmented into Region of Interest (RoI) and Region of Non-Interest (RoNI).

    RoI tamper detection and recovery bits are embedded in RoI to ensure the integrity of the medical image. RoI is watermarked using adaptive Least Significant Bit (LSB) substitution with respect to the hiding capacity map for higher RoI imperceptibility and accuracy in tamper detection and recovery. Electronic Patient Record (EPR) is compressed using Huffman coding and encrypted using a pseudo-random key (secret key) to provide higher confidentiality and payload. Encrypted EPR, QR code of hospital logo and RoI recovery bits are embedded in RoNI using Discrete Wavelet Transform-Singular Value Decomposition (DWT-SVD) hybrid transforms to achieve a robust watermark.

    The proposed scheme is tested under various geometric and non-geometric attacks such as filtering, compression, rotation, salt and pepper noise and shearing. The evaluation results demonstrate that the proposed scheme has high imperceptibility, robustness, security, payload, tamper detection, and recovery accuracy under image processing attacks. Therefore, the proposed scheme can be used in the transmission of medical images and EPR in IoMT. The relevance of the proposed scheme is established by its superior performance in comparison to some of the popular existing schemes.

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  • Virtual open house to learn about opportunities abroad! February 4, 2022

    open houseThe International Relations and Higher Studies Office is organising a virtual Open House Session on February 16, 2022, from 11.30 am to 1.00 pm for all the students of SRM University-AP.

    Topics to be covered in the session:

    Semester Exchange Programmes
    Higher Studies Abroad
    International Internships
    Scholarships, and many more!

    The programme will give an introduction and orientation to the students on the various activities initiated by the Office of International Relations Higher Studies. Learn about universities, applications, scholarships and more for STEM, Liberal Arts and Business Management courses.

    All are invited to join the session on February 16, 2022, at 11.30 am.

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  • In and Out of Depression February 3, 2022

    Depression is one of the most gripping issues. It is overwhelming but not unbeatable. Join this next session of student counselling with Ms Sridevi Srinath brought to you by the Department of Student Affairs to gain better knowledge of your mental health and how to take care of your mind just as we take care of our bodies.

    Date: February 04-05, 2022

    Time: 6.00 pm-7.00 pm IST

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  • Startup incubated by BBA student crosses ₹1 crore turnover February 2, 2022

    Mr Lakshman Thatikonda, a 3rd year BBA student of SRM University-AP, has started his own business venture (TalentCrew), incubated at the Hatchlab Research Centre– The technology and livelihood business incubator of SRM University-AP.

    The talent crew is a skill-based startup. They are one of India’s largest multi-category customised gifting companies, providing one of the best-curated collections of festival merchandise, gifts, handicrafts, wedding cards, carvings & personalised products for all occasions & festivals. TalentCrew has a global footprint with customers spanning 20 plus countries and the capability to deliver gifts to over 50 countries and 300 plus cities in India. Mr Lakshman started this organisation on the principles of creativity, agility, and social responsibility.

    Over the next few years, TalentCrew envisions exploring and developing new products and services that will actively expand business while touching social responsibility.

    Experience at Hatchlab Research Centre

    The Hatchlab research centre aims to support SRM E-Cell’s mission of developing entrepreneurial talent and fostering the commercialisation of new ideas ventures. “Working with Hatchlab research centre was always a great experience. Here I found the fresh start for the innovation, and here the programme is very well structured with the right blend of practice,” says Mr Lakshman. “The best thing about this programme is that it allows me to learn while still being employed. And I always feel thankful for Dr Lakshmana Rao sir, for motivating me on every stand that I take, and Udayan Bakshi sir, for giving me such a wonderful opportunity” he added.

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  • Eco-friendly and economic production of Ammonia February 1, 2022

    SRM Univeristy-AP is proud to announce that Prof. Ranjit Thapa, Department of Physics, has obtained a prestigious SERB-DST grant of Rs. 32 lakhs for a period of three years for his project, “Design Principle of Single Atom Catalyst for Nitrogen Fixation over HER: Energy Parameter, Electronic Descriptor and Database”.

    Ammonia (NH3) is the prime source of fertilizers and an important carrier of energy too. Ammonia can be stored in its chemical form for a long and it is easy to transport. So now researchers are looking forward to using ammonia in place of hydrogen as an energy source. But the production of ammonia with existing techniques needs more energy compared to the energy it stored in its chemical bond. So, an alternative process that is environmentally friendly and cost-effective is needed to be in place.

    In 2019 the global production capacity of ammonia is 235 million metric tons and will increase to 290 million metric tons by 2030. The importance of ammonia is due to its application in broad and diverse fields, such as fertilizers, textiles, pharmaceuticals, and is a carbon-free energy carrier. The Haber-Bosch process is used for the synthesis of ammonia (NH3) from N2 and H2 using Fe based catalyst. But the process emits carbon dioxide (CO2) (1.5 tons of CO2/tons of NH3 production) requires high pressure and temperature and consumes around 2% of the global supply of energy. Electrocatalytic N2 fixation (N2 + 6H+ + 6e− → 2NH3) showed great potential due to the possible use of atmospheric nitrogen and hydrogen derived from water through electrolysis and in mild conditions. However, the slow kinetics of N2 adsorption, splitting of the strong N≡N bond are the challenges for the electrocatalytic NRR process. In the electrocatalytic NRR process, the fast reaction kinetics of hydrogen evolution reaction is the greatest obstacle. To solve these challenges, the search for various types of catalysts is on the roll.

    To date, trial and error methods have been used to synthesize the catalysts for the electrocatalytic NRR process. Thanks to the rapid development of density functional theory-based computational methods, the intermediate steps during NRR can be identified at the atomic level, the underlying principles can be understood, and a large space of catalysts can be checked for efficient NRR within a limited time. Without understanding the correct electronic structure of SAC and its correlation with the overpotential of NRR and defining the correct energy parameter to define “NRR over HER” and “N2 binding over H binding free energy”, we can never design the best catalyst cost-effectively. We will address these problems through this project’s objectives.

    The project will help to design the best single-atom catalyst for the reduction of nitrogen (from the air) through the electrocatalytic process and convert it into ammonia. The designed catalyst can be synthesis by the industry and can be used for NRR.

    This project will help a step forward towards more ammonia production for the uses in the agriculture sector, energy sector, and related sector.

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  • UDL 14 February 1, 2022

    The Hans India – January 23

    Andhra Jyothi – January 22

    Andhra Prabha – January 22

    Manam Daily – January 22

    Praja Shakti – January 22

    Surya Daily – January 22

    Vartha – January 22

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