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The Department of Student Affairs opened the National Youth Day Celebrations 2022 with an exciting and energetic atmosphere of healthy competition on January 12, 2022, at 9.30 am IST. Over 100 students participated in this event and the race to the top had onlookers at the edge of their seats.

The event was hosted by Ms Revathi Balakrishnan who participated in encouraging the students to give their best. The two student coordinators of the event, Ms Narra Pavani and Ms Anisha Yadlapalli amped up the lively atmosphere in the virtual space.

The National Youth Day is celebrated every year on the occasion of Swami Vivekananda’s birth anniversary. SRM University-AP organised the National Youth Day Celebrations 2022 as a part of “Azadi Ka Amrit Mahotsav”, an initiative by National Service Scheme.

The event was a learning experience for the organisers, the participants, and the observers alike. It shed light upon many well-known and less-known aspects of Swami Vivekananda’s life. It also brought to attention the youth power that our country currently possess.

The first position was obtained by PANCHAKARLA N B S ESWAR – BTech – CSE

The second position was obtained by KUNCHAM PAVAN VITESH – BTech – CSE

The third position was obtained by KOTA JAHNAVI – BTech – CSE

We congratulate the winners along with all other participants of the event for making it memorable, and for keeping the spirit and the momentum of the National Youth Day Celebrations 2022 high.

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Studying abroad enhances employment chances in a variety of ways, simply put, it expands your horizons by taking you out of your comfort zone. In the Higher Studies Series “How international study can enhance career opportunities”, organised by the Office of International Relations and Higher Studies, Ms Deepti Jandial, Consultant and Behavioral Skills Facilitator, will present fresh and intriguing career opportunities of studying abroad. Interested participants can join this informative session on January 19, 2022, at 11.00 am.

Employers seek out people who have studied abroad because they realise they have something to give that others do not – the desire to complete higher education, the courage to attempt new things, and the confidence to do so. The lecture will be a comprehensive guide to why you should consider studying abroad and how you should.

Register Here

Speaker’s Profile:

Ms Deepti Jandial

Consultant, Behavioral Skills Facilitator, Executive Life Coach & Psychometric Assessor.
Academic Background:-
Masters in Business Administration Masters in Commerce
Diploma in Personnel Management and Industrial Relations
Certified International Baccalaureate Faculty from Singapore in Business and Management
Certifications:-
Neuro-Linguistic Programming Practitioner
Certified Practitioner for PRISM Brain Mapping
Certified Executive Coach from Results Coaching Systems – Neuro Leadership Group – USA Certified Assessor for Emotional Intelligence ( EI 2.0 )

Tune in to this interesting, new, and exciting session on January 19, 2022, at 11.00 am.

Being a researcher demands commitment, sustained effort, and a high level of inspiration. Ms Lakshmi Bhargavi from 3rd-year Computer Science Engineering has presented a paper titled “Application of distributed back propagation neural network for dynamic real-time bidding” at the 11th International Advanced Computing Conference (IACC-2021), hosted by the University of Malta, Europe. It is a reputed conference indexed in Scopus and DBLP, having H-index 25.

The research is based on the backend of ad placement on websites which involves finances. The process involves finding the best deal between the dealer and the supplier. In the present system, the bid is prefixed, thereby reducing the possibility of optimal budget utilisation. In comparison, Ms Lakshmi’s research uses an ML algorithm, which is dynamic and learns from the previous bids. This research has resulted in 15% lower costs for the suppliers, thereby saving a lot of money and resulting in a better system.

Abstract — Programmatic buying, popularly known as real-time bidding (RTB), is a key ascendancy in online advertising. While data has become essential for targeting and ad performance, data businesses have become difficult to differentiate due to their proliferation, as well as limitations of attribution. This provides an opportunity for Big Data practitioners to leverage this data and use machine learning to improve efficiency and make more profits. In such an opportunity, the research came up with an application of a machine learning algorithm, distributed back propagation neural network, d-bpnn, to predict bid prices in a real-time bidding system. This paper depicts how d-bpnn is used to achieve less eCPM for advertisers while preserving win rate and budget utilisation.

The 11th International Advanced Computing Conference (IACC-2021) was hosted by the University of Malta, Europe, with an H-index of 25. The conference is indexed in Scopus and DBLP and in collaboration with Springer. A few selected papers will be published in SCOPUS/SCI Indexed journals. The presentation was held on 19th December 2021. It was an ideal platform for people to share views and experiences in Futuristic Research Techniques.

Let’s hear from Ms Lakshmi:

My university has been with me in every step taken towards this conference. I would like to thank the mentoring of Dr Priyanka throughout the writing and presentation of the paper. The immense support of SRM AP management, my professors, HOD, Pro VC sir and VC sir made me reach the level to write a paper confidently and show my knowledge to the world.
I feel honoured to present a good paper at a global conference. The experience and connections I made through this conference are priceless. It gave me new insights into several other technical domains. I believe I gave my best at the unique opportunity given to me and hopefully will continue to deliver good work in future too.

When something good happens we feel joyous. When something bad happens we feel sad and gloomy. It is natural and healthy to feel. But what if what we are feeling is preventing us from achieving our best. We cannot abandon important tasks in face of stronger emotions. We need to learn master our emotions.

Tune in for this session on mastering your emotions with Miss Liza Hazarika to learn to keep yourself centred at all times and live a happy, healthy, and productive life.

Date: January 08, 2022

Time: 5.00 pm IST

Speakers from across the globe are invited for the International Lecture Series organised by the Office of International Relations and Higher Studies, SRM University-AP. The latest session of the series aims to provide insight into how new technological developments are changing the face of society. Mr Werner Fischer, Sustainable Development Consultant, will engage the participants on the topic “Innovation for Sustainable Smart Solutions” on January 10, 2022, at 11.30 am.

Register Here

The lecture aims to provide a multidisciplinary approach to environmental studies, urban planning, and development. Focus on inventive technical developments is essential for the establishment of sustainable green societies. Such conversations with experts intend to challenge academic norms, examine established knowledge-power relationships, and shine a light on issues of equality, equity, diversity, and inclusion.

Speaker’s Profile:

Mr Werner Fischer, Sustainable Development Consultant
Co-Author of “How to Create Smart Villages” book
Advisor at Brightmind.io
Advisor at UC Berkeley-led private-public sector, Rebuilding India Initiative.
Worked as a Director of research for the Smart Village Movement in India
BSc in Business Studies and Economics from the University of Konstanz
MSc in Technology Management (M.Sc.) from the Braunschweig University of Technology, Germany
Business Studies at University of California, Berkeley, Haas School of Business

All are invited to join the session on January 10, 2022, at 11.30 am.