Exploring Frontiers in 5-day FDP by Centre for Consumer Research
Centre for Consumer Research in India, under the aegis of Paari School of Business, recently organised a dynamic and contemporary five-day Faculty Development Program. This innovative program delved into cutting-edge topics, showcasing the forefront of consumer research.
The hybrid-mode FDP witnessed enthusiastic participation from all PhD students and faculty members of PSB, fostering a vibrant environment of knowledge exchange. What added to the richness of this academic endeavor was the inclusion of 20 participants from various other prestigious B-schools.
Distinguished anchors for the FDP included luminaries in the field like Prof. Raj Sethuraman from Cox School of Business, Southern Methodist University; Prof. Ramkumar Janakiraman from Darla Moore School of Business, University of South Carolina; Prof. Piyush Sharma from the School of Management and Marketing, Curtin University, Australia; Prof. Tak Yan Leung, Associate Professor, School of Business and Creative Industries, University of the Sunshine Coast, Australia; Prof. Bharadhwaj Sivakumaran, Dean, Paari School of Business.
Speakers talked about new technologies in omni channel retail and big data in retailing, empirical models in Marketing. Then, Professors Piyush Sharma and Tak Yan Leung gave individual and personalized feedback to all participants on their research. Finally, Prof. Bharadhwaj Sivakumaran gave tips on how to publish papers on systematic literature reviews. All in all, it was a dream come true for participants; they soaked in a rich treasure trove of information from a globally acclaimed panel.
This collaborative initiative aimed to explore the evolving landscape of consumer research, bridging academic insights with real-world applications. The FDP not only enhanced the knowledge base of participants but also fostered a global network of scholars dedicated to advancing consumer research in India and beyond.
- Published in Departmental News, News, Paari Current Happenings
Dr Karthik Rajendran Honoured with Young Scientist Award
Dr Karthik Rajendran, Associate Professor, Department of Environmental Science & Engineering has been conferred with the Young Scientist Award from the Biotechnology Society of India. The award was received by Dr Karthik Rajendran from Padmashree Prof. GD Yadav (ICT Mumbai).
This prestigious award is given to scientists less than 35 years old for their work carried out in India. This is a testament to the work he has been doing at SRM University-AP for the last 4.5 years. The Jury of the award committee consisted of twenty-three experts across India and the Globe.
In the last 20 years of its inception, only once before such an award was given to any private institution.
- Published in Departmental News, ENVS News, News
MSc Environmental Science Students Attend Workshop on Sustainable Wastewater Management
MSc Students from the Department of Environmental Science and Engineering had a delightful opportunity to participate in the Workshop on “Sustainable Wastewater Management: The Role of Advanced Treatment and Sensing Technologies” organised by the Department of Civil and Environmental Engineering, Indian Institute of Technology Tirupati on December 01 and 02, 2023. The students got to learn about novel technologies available for wastewater treatment and also visited three wastewater treatment plants at IIT Tirupati that showcased wastewater recycling technologies. Fruitful discussions with both academicians and industrial experts on current challenges in wastewater management and innovations and opportunities in the water sector were the highlights of the workshop.
- Published in Departmental News, ENVS News, News
Dr Karthik Rajendran Receives Hiyoshi Young Leaf Award
A proud moment for SRM University-AP as Dr Karthik Rajendran, Associate Professor in the Department of Environmental Science and Engineering, receives the prestigious Hiyoshi Young Leaf Award.
The Hiyoshi Young Leaf Award recognises novel, innovative, and outstanding scientific research and application in the field of environmental conservation and protection in India. Dr Rajendran’s dedication to research, innovative approaches, and impact on the academic community have earned him this esteemed accolade.
“We extend our heartfelt congratulations to Dr Karthik Rajendran for this well-deserved recognition,” said Prof. Manoj K Arora, Vice Chancellor, SRM University-AP. “His exemplary work reflects the varsity’s commitment to fostering excellence in the field of Environmental Science and Engineering.”
“It is a great honour to be receiving the Hyoshi Young Leaf Award, it motivates me further to work harder and with greater passion, I would like to thank Hiyoshi Corporation for presenting me with this award,” said Dr Karthik Rajendran.
Dr Rajendran has received several awards in the past for his remarkable contributions to the field of environmental science and engineering. He has been recognised as one of the top 2% of scientists by Stanford University and has also been honoured with the Young Scientist Award among others. Apart from his research, Dr Rajendran is also dedicated to educating the next generation of environmental scientists and engineers, thereby playing a crucial role in shaping future leaders in the field.
SRM University-AP celebrates this milestone in Dr Rajendran’s career and looks forward to continued excellence in his contributions to environmental science.
- Published in ENVS News, Faculty Achievements, News
A Research On Examining Stress Among Adolescents
The research paper titled “The Adolescence Stress Scale: Development and Standardization” is a significant contribution to the field of psychology. The paper by Dr Sandra Roshni Monteiro, Assistant Professor at the Department of Psychology in SRM University-AP featured in The Journal of Indian Association for Child and Adolescent Mental Health and provides a detailed account of the development and standardisation of the scale, highlighting its importance and relevance. Dr Monteiro has developed a comprehensive stress scale that aims to evaluate the psychometric issues faced by school-going adolescents.
Here’s a brief extract of the paper.
Abstract
Background/Aim
The objective of the paper was to develop a comprehensive “Adolescence Stress Scale” and to examine different psychometric issues in the development, initial validation, and standardization of this scale.
Method
Exploratory factor analysis was conducted on the data procured from a sample of 634 (11–18 years) school-going adolescents in India.
Results
An exploratory analysis provided a 10-factor structure, namely, major loss-induced stress, enforcement or conflict-induced stress, phobic stress, interpersonal conflict-induced stress, punishment-induced stress, illness and injury-induced stress, performance stress, imposition-induced stress, insecurity-induced stress, and unhealthy environment-induced stress. The 10 oblique factor solutions are found to be interrelated and interdependent with good indices of internal consistency, and content validity.
Conclusions
This scale development is a novel and powerful measure that taps onto various aspects of stress experienced by school-going adolescents. The scale can facilitate researchers, clinicians, and teachers to identify and quantify the significant sources of stress in adolescents in school, or clinic settings.
- Published in Departmental News, News, Psychology News, Research News
ChemZeal 2: An Outreach Initiative by the Dept. of Chemistry
The Department of Chemistry at SRM University-AP organised an academic colloquium called ChemZeal 2 on December 02, 2023. The event aimed to promote the Department and its research among undergraduate and graduate students from various colleges. It also provided a platform for students to interact with chemistry enthusiasts and learn about the latest advancements and research in the field.
ChemZeal 2 featured a lecture by academic stalwart, Prof. U V Varadaraju on Solid-State Materials in Chemistry from the Department of Chemistry, IIT Madras. Prof. Varadaraju also spoke about various aspects of the field, including research, career paths, higher studies, and job opportunities in the industry.
The welcome note was given by the Department Head, Dr Pardha Saradhi Maram, while Vice-Chancellor Prof. Manoj K Arora and Prof. Jayaseelan Murugaiyan, Associate Dean in-charge (Science), also addressed the gathering with their valuable inputs. The event also included an interactive session with the guest speaker, where faculty and students could interact and get expert insights.
ChemZeal 2 also featured a talent test for over 320+ students from different colleges, with prizes awarded to the top three winners. The event was designed to attract students to pursue higher education and research in the field of Chemistry and provided a platform for BSc/MSc/PhD students to showcase their research and interact with potential candidates.
The event organisers – Dr Sabyasachi Chakrabortty (Convenor) & Dr J P Raja Pandiyan (Co-convenor) helped culminate the outreach activity with a campus tour, where attendees could witness state-of-the-art facilities, high-end research labs, and futuristic technology.
- Published in Chemistry-news, Departmental News, News
CCRI Lands First Industry Funded Project
The Centre for Consumer Research in India (CCRI) has secured its first industry-funded project. Afterthought Feedback Services, a leading and eminent Marketing Research (MR) company in Hyderabad, funded a project titled “Awareness of Unhealthy Food Consumed by Indian Consumers: An Empirical Analysis” to the tune of Rs 1.5 lakhs. The project will be executed by Prof. Bharadhwaj Sivakumaran, Dr Mohd Danish Kirmani and Dr Vimal Babu. More than ten students from the BBA and MBA programmes would help in doing the project as well. The project would study the extent to which employees consume unhealthy food and suggest ways of making employees eat healthy food. Mr Rahul Pulupudi, CEO of Afterthought Feedback Services, handed over the cheque to Prof. Bharadhwaj Sivakumaran, Dean-Paari School of Business. CCRI thanks Afterthought Feedback Services for its kind gesture!
The project would be of help to the Paari School of Business in general and its students in particular; and also be of help to society at large.
- Published in Departmental News, Paari Current Happenings
SLP-E: Enhancing Privacy and Lifespan in WSNs for IoT
The Department of Computer Science and Engineering is thrilled to share that the paper titled, “A Total Randomized SLP Preserving Technique with Improved Privacy and Lifetime in WSNs for IoT and the Impact of Radio Range on SLP” has been published by Dr Manjula R, Assistant Professor, Department of CSE, and BTech-CSE Student Mr Tejodbhav Koduru in “Sensors“, a Q2 journal, having an Impact Factor of 3.9. Their research addresses the critical need for improved source location privacy and extended network longevity, presenting a pioneering solution known as Source Location Privacy with Enhanced Privacy and Network Lifetime (SLP-E).
Abstract
SLP-E utilises a unique combination of techniques, including a reverse random walk, a walk on annular rings, and min-hop routing, to diversify routing pathways within the network. Unlike existing SLP techniques that either prioritize privacy over network lifetime or vice versa, this approach aims to simultaneously enhance safety period, network lifetime, and privacy uniformly. Notably, this research also explores the impact of sensor radio range on Network Lifetime metrics and privacy strength within the context of SLP in WSN.
Practical Implementation/Social Implications of the research
This research holds real-world significance, especially in scenarios like protecting a lone white giraffe in Kenya fitted with a GPS tracker. Poachers pose a serious threat to such animals, hacking GPS devices to locate and harm them. This solution offers a viable approach to mitigate these threats, providing practical implications for the conservation of endangered species.
Collaborations
- Mr Tejodbhav Koduru from SRM University-AP
- Prof. Raja Datta from IIT Kharagpur
- Ms Florence Mukamanzi, Dr Damien Hanyurwimfura and Prof. Mukanyiligira Didacienne from the African Center of Excellence in the Internet of Things, University of Rwanda
- Published in CSE NEWS, Departmental News, News, Research News
Paper Presented at the NIAS Conference in Amsterdam
Dr Bikku, Assistant Professor, Department of Liberal Arts has presented a paper titled “Mobile Pastoralism and Conservation in the 21st Century: A Case Study from India” at the NIAS Conference on Belonging & Mobility, held at the Netherlands Institute for Advanced Study (NIAS), Amsterdam, Netherlands on October 18-20, 2023 (online).
Congratulations to Dr Bikku for this remarkable achievement. SRM AP immense pride in the success of its faculty and scholars and applauds their unwavering commitment to scientific excellence and societal impact!
Abstract
The study focuses on the struggle of nomadic pastoralists to continue their traditional occupation of raising livestock at different landscapes in the face of the shifting political ecology in India. Pastoralism is a traditional subsistence livelihood pattern that involves raising domestic animals in different pastures. For pastoralists to use continually shifting resources in a variety of ecological landscapes, mobility is an effective strategy. However, the current conservation approach has colonial roots and reinforces biodiversity conservation by establishing and enforcing protected areas in several countries around the globe. Scientific conservationists and states have often seen pastoralism responsible for environmental degradation and wildlife decline through over-grazing and resource competition, respectively. As a result, the customary rights of the various pastoralist groups have been denied inside and outside the protected areas.
The paper investigates the current global conflicts between pastoralism and conservation. It also emphasises the changing dimensions of mobile pastoralism and conservation policies in India. By challenging the conservationists’ and the state’s preconceived notions about pastoralism, the Raika mobile pastoralists of Rajasthan, India, provide sustainable pastoralism and nature conservation through evidence of the coexistence of pastoralism and multispecies.
- Published in Departmental News, Liberal Arts News, News, Research News
Using Nonlinear Differential Equations to Formulate a Novel Approach to Combat HIV-1
The combat against HIV, the virus responsible for AIDS has witnessed consistent advancements and studies put forward by researchers in various fields. To identify a more intelligent and effective approach to combat HIV-1 and enhance the understanding of the workings of its treatments, Dr Koyel Chakravarty, Assistant Professor, Department of Mathematics has published a paper titled “Mathematical modelling of HIV-1 transcription inhibition: a comparative study between optimal control and impulsive approach” in the Q2 journal, Journal of Computational and Applied Mathematics.
Abstract
By adopting a proactive strategy, this study facilitates the interaction with human immunodeficiency virus type I (HIV-1), successfully navigating its sequential fusion stages. This approach enables efficient infiltration of the virus into a target CD4+T helper cell within the host organism, initiating the virus’s replication cycle. As a retrovirus, HIV-1 orchestrates the conversion of its single-stranded viral RNA genome into a more stable double-stranded DNA structure. The newly formed DNA integrates with the host cell’s genetic material, and the pro-viral DNA transforms into functional messenger RNA (mRNA) with the assistance of the host enzyme RNA polymerase II (Pol II).
The ongoing research focuses on constructing a meticulous mathematical framework using a system of nonlinear differential equations. The investigation aims to assess the impact of a Tat inhibitor on suppressing the transcriptional activity of HIV-1, treating it as an optimal control problem. The study also evaluates the Tat inhibitor’s efficacy as a potential therapeutic intervention for HIV-1 infection. Employing a one-dimensional impulsive differential equation model to determine the mathematically derived maximum concentration of the elongating complex (P2), the research considers the crucial aspect of optimal timing between successive dosages. A comparative analysis contrasts the effects of continuous dosing with impulse dosing of the Tat inhibitor, using numerical analysis to evaluate outcomes. The findings underscore the superior effectiveness of impulsive dosing over continuous dosing in inhibiting HIV-1 transcription. Visual representations of the model’s parameter sensitivities enhance understanding of the intricate physiological and biochemical processes within the system.
Practical implementation/social implications of the research
1. Treatment Optimization:
• Practical Implementation: Develop personalized treatment plans for individuals with HIV-1 based on the optimal control and impulsive approaches identified in the study.
• Social Implication: Improve the effectiveness of HIV-1 treatments, potentially leading to better health outcomes and a higher quality of life for individuals living with the virus.
2. Drug Administration Guidelines:
• Practical Implementation: Provide guidelines for healthcare professionals on the timing and dosage of Tat inhibitors using insights from the comparative study.
• Social Implication: Enhance the efficiency of drug administration, potentially reducing side effects and improving patient adherence to treatment regimens.
3. Public Health Planning:
• Practical Implementation: Incorporate the study’s findings into public health planning, considering the optimal and impulsive control strategies in broader HIV-1 prevention and treatment programs.
• Social Implication: Contribute to more effective and resource-efficient public health interventions, potentially reducing the overall burden of HIV-1 in communities.
4. Drug Development Strategies:
• Practical Implementation: Inform pharmaceutical companies and researchers about the comparative study results to guide the development of new HIV-1 inhibitors or improvements to existing drugs.
• Social Implication: Accelerate the development of more potent and targeted therapies, offering new options for managing HIV-1 infections.
5. Patient Education:
• Practical Implementation: Develop educational materials for individuals with HIV-1, explaining the importance of adherence to optimized treatment plans based on the study’s findings.
• Social Implication: Empower patients to actively participate in their treatment, potentially leading to better treatment outcomes and reduced transmission rates.
6. Policy Recommendations:
• Practical Implementation: Present policy recommendations to healthcare institutions and government agencies based on the study’s outcomes.
• Social Implication: Influence health policies to integrate the most effective strategies for HIV-1 transcription inhibition, potentially contributing to more efficient resource allocation and improved public health outcomes.
7. Global Health Impact:
• Practical Implementation: Collaborate with international health organizations to disseminate the study’s findings globally.
• Social Implication: Contribute to global efforts in controlling the HIV-1 pandemic, fostering collaboration and knowledge-sharing among nations.
8. Reduced Healthcare Costs:
• Practical Implementation: If the impulsive approach proves more cost-effective, healthcare systems can implement this strategy to potentially reduce the overall cost of HIV-1 treatment
• Social Implication: Alleviate financial burdens on both individuals and healthcare systems, making HIV-1 treatment more accessible
In summary, the practical implementation and social implications of this study extend from optimizing individual treatment plans to influencing global health policies, ultimately contributing to more effective HIV-1 management and improved public health outcomes.
Collaborations
- Prof. D C Dalal, Professor, Department of Mathematics, IIT Guwahati
- Prof. A K Sarkar, Professor, Centre for Mathematical Biology and Ecology, Department of Mathematics, Jadavpur University
- Dr L N Guin, Associate Professor, Department of Mathematics, Visva-Bharati
Future Prospects of the Research
- Mathematical Modelling of Cholesterol Dynamics.
- Mathematical Modelling of Muscle Regeneration.
- Mathematical Modelling of Bone Remodelling
- Mathematical Modelling of Glucose-Insulin Dynamics.
- Mathematical Modelling on HIV-1 Transcription.
- Mathematical Modelling of Population Dynamics for Patients suffering from Diabetes.
- Published in Departmental News, Math News, News, Research News