All Management News

The Department of Mechanical Engineering at SRM University – AP organises the third episode of the Distinguished Lecture Series on the topic “Light-weighting through Composite Materials & Design Concepts”. Dr K. Sriram, Principal Scientist, GE Global Research Centre will engage the online session on September 18, 2021, Saturday, at 4:00 pm.

Light weighting of engineering products is traditionally performed to improve performance with the same or higher cost. The concept of light-weighting is changing the paradigm of many industries now with a big focus on affordability and sustainability along with improved performance/value. The future of light-weighting is tending towards solving the problem with systems and life cycle thinking by combining bio-inspired structures with multi-functional materials manufactured through the additive process that enable value, affordability and sustainability.

About the Speaker:
Sriram K is a Principal Scientist in Structural Materials organization located at GE Global Research Center in Bangalore, India. In this role, Sriram provides technical leadership in developing Composite materials for GE products by working closely with design, manufacturing, inspection and testing teams across businesses. Sriram joined GE in 2006, starting in GE Plastics as a researcher. In GE Plastics, he worked on product development for automotive and electronic applications. He successfully developed and commercialized HMD Cycoloy for BMW fenders and Bio-Lexan for mobile phone and laptop cases. Sriram moved to GRC in 2010 as part of the Manufacturing & Materials Organization as a composites researcher. His key contributions include GE9X Fan Blade with carbon-glass compliant trailing edge, High-temperature cracks growth behaviour in CMC’s for LEAP and GE9X, low-cost material selection for wind blade skin structures and All-Composite operator cab design, materials development and manufacturing for GLW locomotives market. His areas of expertise include composite materials & manufacturing, materials behaviour and deriving allowable. Sriram has a PhD in “Manufacturing and Durability of Composite materials” from Cranfield University, UK and a master’s from the University of Sheffield, UK.

Join this engaging webinar on September 18, 2021, Saturday, at 4:00 pm to know more about the light-weighting of engineering products through affordable and sustainable bio-inspired structures.

Link to join the session

Industrie 4.0 has become increasingly global and cross-industry, driving digital transformation across industries, businesses, and governments. SRM University-AP observes National Engineers’ day with an inspiring talk by Mr Dasari Ramakrishna, Managing Director, Efftronics Systems Pvt. Ltd., on September 15, 2021, at 06.45 pm.

The heartbeat of the Fourth Industrial Revolution is algorithms. While algorithms are not new, the transition of businesses to be algorithmic is game-changing. Mathematicians describe an algorithm as an encapsulated set of rules that act on data to determine an outcome. In today’s digitalized world, companies use algorithms on a daily basis to influence and support decisions (fact-based decision making). In system development, algorithms building is the most challenging and major activity. Often engineers are expected to build completely new algorithms which are not available in the market (internet). One should adopt commonly available algorithms when required. But what is more important is to use various algorithmic concepts/principles together in combination to build a new algorithm. Like any development, algorithms building also follows the cycle of defining, analysing, designing, implementing, and testing iteratively in a systematic way. If one had to build algorithmic thinking, they need to practice with different scenarios, reflect upon the results and experiment continuously.

Every year on September 15, India commemorates Mokshagundam Visvesvaraya’s accomplishments by observing National Engineers Day. Visvesvaraya, the Bharat Ratna awardee, was born in the Karnataka village of Muddenahalli on September 15, 1861. As a pioneer in engineering, he made numerous contributions to the infrastructural backbone of the country.

About the Speaker:
Mr Dasari Ramakrishna is the founding CEO of Efftronics Systems Pvt. Ltd., established in 1985. Backed by rich R&D, Efftronics is now a leading provider of smart solutions for railway signalling, smart cities, smart buildings and industries. He is the architect of one of India’s largest IoT networks built for Indian railways with more than 6 million things connected across 9000 locations. He is a continuous learner & thought leader. Under his leadership, Efftronics has innovated more than 50 solutions for different domains. By continually growing Efftronics, Mr Ramakrishna has proved to the Indian industry that “With right aspirations and sincere effort to deliver value to customers, it is possible to be successful and location doesn’t matter.” He is the former chairman of CII- A.P State Council. He serves as a member of the board of studies, academic councils and governing body for several educational institutions and advisor for various universities.

Join this rekindling session on September 15, 2021, at 06.45 pm to understand the complexities of algorithm building.

The third session of the distinguished lecture series organised by the Department of Civil Engineering is scheduled to be held on September 18, 2021, Saturday, from 9:30 to 10:30 am. Dr Ganesh Kumar S, Scientist, Geotechnical Eng. Division, CSIR-CBRI, Roorkee will deliver a talk on the topic “Liquefaction and reliquefaction studies and their mitigation techniques”.

During an earthquake, liquefaction is one of the processes that occur in the saturated loose sand layer. It occurs when the pore water pressure reaches a certain level, which is near to the soil’s total stress. Structures built on top of or within the liquefied ground may fail to owe to ground settlement, which is one of the possible effects. The lecture aims to elaborate on the experimental studies on the liquefaction and reliquefaction potential of saturated ground and the use of ground improvement techniques for its improvement.

About the Speaker:
Dr S Ganesh Kumar is currently working as a scientist in Geotechnical Engineering Division at CSIR-Central Building Research Institute, Roorkee. He completed BE in Civil Engineering from Anna University and ME Geotechnical Engineering from Government College of Technology, Coimbatore. After his ME, he joined IIT Madras for his PhD. He completed PhD in the year 2014, working in the area of soft clay improvement using combined vacuum consolidation and geosynthetic encased stone columns. He has one year of academic experience and six years of research experience. He has published 7 papers in SCI and Scopus indexed journals and presented 18 papers in International and national conferences. His areas of interest include ground improvement techniques for soft clay improvement, ground improvement measures against liquefaction and reliquefaction hazards, and landslide control measures.

Join this engaging session on September 18, 2021, at 9:30 am to know more about liquefaction and reliquefaction studies and their mitigation techniques!

Register here

Karl-Alexander Seidel at Freshers Orientation 2021, SRM University-AP

Mr Karl-Alexander Seidel, CEO and Head of Daimler Bus, India at Daimler India Commercial Vehicles interacted with the freshers of SRM University-AP in a session organised as part of the Orientation 2021. In his address to the students, Mr Seidel recollected his university days, love for automotive and the challenges he faced in contributing to Euro 6 emission standards.

While answering a question put forward by students, Mr Seidel said that strong theoretical knowledge along with interpersonal skills such as teamwork which lead to cocreation is what he appreciates in job seekers. As the CEO of a company that is a subsidiary of German multinational automotive corporation Daimler, he said he would recruit people who have a vision, creativity and pioneering spirit wanting to do something bigger and better. “I see electric vehicles as the future of India. The infrastructure required for driverless cars is currently a challenge in Indian cities” Mr Seidel said. “If you can come up with solutions to make autonomous driving happen in India, our company will be happy to have you on board”, he added, encouraging the inquisitive minds of SRM University-AP.

Vice-Chancellor Prof V S Rao recollected his industry visit to Daimler in Germany and how impressed he was about the perfection of the workers and the discipline that ensures quality. He expressed his interest in conducting online research internships with the best companies and facilities abroad in association with Daimler India Commercial Vehicles. Mr Vivekanandan, Associate Director, Department of Corporate Relations and Career Services expressed his sincere gratitude on behalf of the university. “We are extremely glad that Mr Seidel could inspire the freshers and incite dreams for an innovative future”, he added. Mr Laxmanan Angu Raju, Senior Manager from the Department of CR&CS was present during the occasion.

Department of Electronics and Communication Engineering is organising a session on “CST Studio Suite for Antenna/Array Simulation” on September 13, 2021, at 09:00 am. Mr Sumith Pillai from VIAS India private limited will deliver the keynote address and enlighten the students on-

• Reconfigurable antenna using Varactor
• Antenna array design and simulation methods
• Conformal antenna design and simulation

About the Speaker:
Mr Sumith Pillai is working as an EMAG Solution Engineer at VIAS3D India. He has more than 10 years of experience in the RF & Microwave domain. He is responsible for managing support and technical activities for various Industries and Academic Institutions across India and the USA. Mr Pillai has expertise in the Design and Analysis of Antenna, Array and Radome. He is further experienced in Antenna placement, RCS optimisation and EMI-EMC.

No wonder this will be a fascinating session for ECE students to be able to communicate with a person experienced in real-life industry applications of RF and Microwave. For further details, please get in touch with Dr Divya Chaturvedi and Dr Goutam Rana, Assistant Professors at the Department of Electronics and Communication Engineering. Be a part of the exciting session on September 13, 2021, at 09:00 am.

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Motivation is what gets you started; MBA is what gets you going. It’s a phrase management aspirants have heard many times over. Your management programme is not just a course to imbibe crucial business skills; it’s a stepping stone for a long-term, successful corporate career. It should be seen as the vital stage in your journey towards your goals, which prepares you for the fast-evolving business scenarios today and in the future as well.

World economies have been in a state of flux, the job market has always been intensely competitive; today it’s also riddled with uncertainty. It’s your training and experiences during your management programme that will set you apart from other candidates for dynamic career profiles. School of Entrepreneurship And Management Studies (SEAMS) at SRM University-AP is driven by the goal of nurturing leaders of tomorrow with its futureproof programmes.

The new entity carves out its identity

SRM University-AP brought to the state the legacy of the SRM brand renowned for its excellence in the fields of engineering, science, medicine, social science, commerce, law, and management education. In a short span of time, it raised the bar for higher education in India making its mark on the global stage. Meanwhile, SEAMS carved out its own identity within the University becoming a force to reckon with thanks to its future-forward management programmes.

• Strong Foundation: The cutting edge, industry-oriented curriculum of the programmes is designed to help students understand the inside outs of the business world in areas of Finance, HR, Marketing, Leadership, Entrepreneurship and Management. These skills hold students in good stead in their long term careers.
• Innovative pedagogies and assessment: Case studies, group discussions, role-plays, quizzes, research projects have been integrated into the programmes to promote active learning. Along with digital exams and online tests, they are also part of the assessment process that helps determine students’ progress.
• Mentorship from the best in the business: Given its reputation, SEAMS has attracted a strong faculty pool that includes industry-experienced names. Through various industry interaction sessions, workshops and seminars also bring students in close contact with professionals who can mentor them.
• Industry exposure: Students of the university engage in research projects guided by their faculty members and transform into problem solvers. They also get vital real-world exposure through live projects and internships with top corporate companies, to be groomed into industry-ready professionals and leaders.
• Multidisciplinary way ahead: Business leaders who can think laterally and out of the box, are the need of the future. Lateral thinking is just one of the many benefits students experience as they study in the multidisciplinary environment at the University. Peer learning through interactions with students from diverse backgrounds is enriching.
• Going global: Business managers and leaders from the country have the potential and platform to make their presence felt on the global stage. The university has endeavoured to facilitate that with its international collaborations with top organizations. Its partnership with Harvard Business School Online is one of many such initiatives.

Future beckons Indian business professionals. With its futureproof management programmes, SRM University-AP is ensuring that its socially-conscious managers, leaders and entrepreneurs are ready for it.

Motivation is what gets you started; MBA is what gets you going. It’s a phrase management aspirants have heard many times over. Your management programme is not just a course to imbibe crucial business skills; it’s a stepping stone for a long-term, successful corporate career. It should be seen as the vital stage in your journey towards your goals, which prepares you for the fast-evolving business scenarios today and in the future as well.

World economies have been in a state of flux, the job market has always been intensely competitive; today it’s also riddled with uncertainty. It’s your training and experiences during your management programme that will set you apart from other candidates for dynamic career profiles. School of Entrepreneurship And Management Studies (SEAMS) at SRM University-AP is driven by the goal of nurturing leaders of tomorrow with its futureproof programmes.

The new entity carves out its identity

SRM University-AP brought to the state the legacy of the SRM brand renowned for its excellence in the fields of engineering, science, medicine, social science, commerce, law, and management education. In a short span of time, it raised the bar for higher education in India making its mark on the global stage. Meanwhile, SEAMS carved out its own identity within the University becoming a force to reckon with thanks to its future-forward management programmes.

• Strong Foundation: The cutting edge, industry-oriented curriculum of the programmes is designed to help students understand the inside outs of the business world in areas of Finance, HR, Marketing, Leadership, Entrepreneurship and Management. These skills hold students in good stead in their long term careers.
• Innovative pedagogies and assessment: Case studies, group discussions, role-plays, quizzes, research projects have been integrated into the programmes to promote active learning. Along with digital exams and online tests, they are also part of the assessment process that helps determine students’ progress.
• Mentorship from the best in the business: Given its reputation, SEAMS has attracted a strong faculty pool that includes industry-experienced names. Through various industry interaction sessions, workshops and seminars it also brings students in close contact with professionals who can mentor them.
• Industry exposure: Students of the university engage in research projects guided by their faculty members and transform into problem solvers. They also get vital real-world exposure through live projects and internships with top corporate companies, to be groomed into industry-ready professionals and leaders.
• Multidisciplinary way ahead: Business leaders who can think laterally and out of the box, are the need of the future. Lateral thinking is just one of the many benefits students experience as they study in the multidisciplinary environment at the University. Peer learning through interactions with students from diverse backgrounds is enriching.
• Going global: Business managers and leaders from the country have the potential and platform to make their presence felt on the global stage. The university has endeavoured to facilitate that with its international collaborations with top organizations. Its partnership with Harvard Business School Online is one of many such initiatives.

Future beckons Indian business professionals. With its futureproof management programmes, SRM University-AP is ensuring that its socially-conscious managers, leaders and entrepreneurs are ready for it.

Picking the right B School to pursue your management aspirations can be a daunting decision at the best of times. It has assumed greater significance in the unprecedented times that have followed the Covid-19 pandemic. Its shadow loomed over most industry sectors and led to many professionals taking stock of their career prospects. They have joined ranks with freshers in large numbers as management aspirants keen on shaping their futures in the new world.

In the past, post the global economic recession over a decade ago there was a surge in the numbers of B School students. History repeated itself last year as the Graduate Management Admission Council (GMAC) survey revealed. Aspirants all over the world are trying to gain new skills, upskill, get industry exposure, stay abreast with the latest in management, and propel their careers in the right direction.

Experts assert that in times like these, you simply cannot settle for another run of the mill MBA programme. It’s crucial to identify B Schools that are keeping up with the f times and are ready for the new normal, which is also the future.

• If there was one aspect that managed to “tech” us through the perils of the past year; it was technology. Top B Schools have embraced it with gusto and are giving their students a competitive advantage. Zoom platforms, webinars along with a focus on new technologies like Blockchain, AI and Machine Learning are the way ahead.
• However, just having online learning platforms isn’t enough. B Schools need to leverage them to spark discussions and debates that students will benefit from. As an aspirant you need to focus on whether the B School has managed to transfer its pedagogies like case studies, role-play sessions etc. to online platforms.
• While there have been roadblocks, the new world is also filled with exciting opportunities. The online nature of learning has encouraged B Schools to create a wider scope of experiences for students. That’s where international relationships of B Schools come into play allowing you to learn from renowned global names.
• B Schools that realize the importance of personalized learning experiences will be able to shape future leaders, who understand their strengths to the T. As a student you should have access to customized learning experiences not only in the classroom but also through peer groups and projects that bring out the best in you.
• Online or blended learning is here to stay in some form or another, but that doesn’t mean your overall campus experience has to be compromised. As you step into the new normal choose B Schools that facilitate equal and exciting opportunities for extracurricular activities on both, online and offline platforms.

The new normal might be unchartered territory in many ways but by no means it’s an uncertain, unsteady ground. By staying flexible and adaptable to the changes you can explore its true potential with help from B Schools that are leading the way.