A Close Discourse on Research with Prof. Piyush Sharma
The Paari School of Business prioritises top-tier knowledge acquisition in business and management studies collaborating with renowned academicians, business tycoons, entrepreneurs and researchers to guarantee a premier management learning experience. Engagement with experts in the domain fortifies the significance of networking and research in the evolving business market. On this note, the Paari School of Business organised a Research Talk by John Curtin Distinguished Professor Piyush Sharma on February 13, 2023. The noted academician expounded on “My Research Journey and Emerging Research Interests in Marketing” and engaged in an interactive session with the faculty members and research scholars of the school. In his session, Professor Sharma provided insights into the emerging research interests in marketing and the audience had the opportunity to discuss the impressive and impactful research journey of the distinguished professor.
About the speaker
Professor Piyush Sharma has over thirty years of professional experience, divided almost equally between industry and academia. He is currently affiliated with the School of Marketing at Curtin University, Australia and also serves as a member of the Editorial Review Boards for several esteemed journals, including the Journal of International Business Studies, the Journal of the Academy of Marketing Science, the Journal of Service Research, the European Journal of Marketing, the Journal of Service Theory and Practice, the International Journal of Emerging Markets, the Journal of Creative Communications, and the Journal of Indian Business Research.
Professor Sharma is ranked among the top 2% of researchers in the world across all fields of research and ranked among the top 60 business researchers in the global P-rankings based on publications in ABDC journals since 2013. His research covers services and international marketing, cross-cultural consumer behaviour, self-regulation and regulatory failure, branding and marketing strategy, marketing-finance interface, organisational behaviour and management, among others.
- Published in Departmental News, Management, News, Paari Current Happenings
“Your Career in Business”- Insights from Mr Takashi Ishikawa
Visits from Big Techs offer an opportunity for young and potential students of management to develop future aspirations and shape their careers. The Paari School of Business organised a visit from the Tech Giant Mr Takashi Ishikawa, the Managing Director and Chairman of Toshiba Software India on March 06, 2023. The experienced business leader interacted with students and shared insight on prospective career opportunities and employment strategies for budding business managers. He encouraged students to explore different career paths and pursue their passions and interests. Mr Ishikawa emphasized the importance of continuous learning and development and encouraged students to pursue lifelong learning and stay current with the latest industry trends and technologies.
Mr Ishikawa also discussed the company’s recent developments and initiatives, including its focus on digital transformation and the development of innovative technologies. In addition to discussing the company’s initiatives. The visit has proved to be a beneficial opportunity for students to learn about the regional ecosystem of Toshiba Software and gain insights on career development from a seasoned industry leader. His emphasis on collaboration, innovation, and lifelong learning serves as a valuable reminder of the skills and qualities necessary for success in today’s dynamic business environment.
- Published in Departmental News, Management, News, Paari Current Happenings
Developing and Implementing Successful Marketing Strategies for Executives
“Intellectual growth should commence at birth and cease only at death- Albert Einstein”.
In today’s business world, technology is driving change, which in turn requires professionals to continuously upgrade their skills to stay efficient and relevant. Executive programmes, when well-designed, can be instrumental in this process by not only helping professionals acquire new skills, but also by facilitating the creation of a valuable peer network. The curriculum of executive programmes is specifically designed to impart knowledge and skills necessary for executives to excel amidst the challenges of the current business environment.
Focus of Executive Education Programmes?
The modern business world is in a constant state of evolution, with new dynamics emerging that require professionals to learn new skills and adapt to changing conditions. Some of these dynamics include:
Technological Advancement: Technological innovations are driving business growth and creating new opportunities at a rapid pace. Professionals who fail to keep up with these advancements risk becoming irrelevant.
Cut-throat Competition: The current business environment is characterised by intense competition, with new players entering the market and disrupting traditional business models.
Well-aware consumers: Modern consumers are well informed and have higher expectations from organisations. To remain competitive, businesses must adapt to changing consumer demands.
Agility and Adaptability: Due to the dynamic nature of the business environment, organisations are expected to be flexible and able to adapt to changing market conditions and consumer preferences. As a result, businesses expect their employees to be up-to-date, adaptable, and tech-savvy. In the light of this, executive education programmes focus on addressing the challenges posed by the emerging dynamics. Some of the focused areas are:
Leadership Development: To navigate the challenges of the modern business world, there is a growing need for confident and effective leaders. Executive programmes focus on developing leadership qualities among their students..
Digital Learning and Analytics: Data analytics has become increasingly important in business decision-making. Executive programmes provide training on software and tools that can help executives analyse and interpret data.
Entrepreneurship Skills: Innovative thinking and entrepreneurial skills are essential for driving business growth. As a result, executive programmes focus on developing these skills among their students.
Social Responsibility: Business organisations have a role to play in addressing social problems. Hence, executive programmes sensitise the students about the social issues and train them to contribute to social good.
EMBA- A Complete Package.
Executive MBA (EMBA) programmes are offered by numerous reputable institutions worldwide, with the goal of bridging the gap between executives’ current skillsets and the skills they need to excel in their careers. The EMBA curriculum is highly practical and emphasises the development of leadership qualities, data-driven decision-making, innovation, risk-taking, and more. Additionally, EMBA programmes offer courses in business ethics, which teach students to act responsibly in their business practices.
Individuals who enrol in an EMBA programme will engage in courses grounded in leadership and strategic theories. They will learn how to utilise critical thinking to make informed business decisions and establish relationships with peers to expand their professional networks. In summary, EMBA programmes provide an excellent opportunity for professionals to upgrade their skills, build strong networks, and advance in their careers.
- Published in Blog, Management
Join the Next Generation of Business Leaders with a BBA Programme
In today’s dynamic and competitive business landscape, the demand for qualified and skilled professionals possessing a BBA degree is on the surge. Recruiters are seeking graduates with strong business acumen, problem-solving skills, critical thinking, and effective communication abilities. Our BBA programme equips you with the vital knowledge and the above skills to fulfil these demands and provides a competitive edge in the world of business.
A BBA is highly sought after by prospective students seeking to pursue a career in business or management. This undergraduate degree programme equips students with a detailed understanding of core business concepts, including finance, accounting, human resources, marketing, and operations management.
The following article will take you to the comprehensive BBA Honours course details, exploring its curriculum, syllabus, specialisations, and promising career opportunities available for graduates. Therefore, this article is a must-read for individuals interested in the world of business and management.
What is the BBA Curriculum?
The BBA curriculum typically includes courses designed to provide individuals with a solid foundation in business fundamentals. The exact BBA syllabus may depend on the institute offering the programme, but commonly the curriculum includes core subjects. Here are some of the core subjects included in the BBA course syllabus:
- Accounting Principles
- Marketing Management
- Human Resource Management
- Business Ethics
- Organisational Behavior
- Corporate Finance
- Strategic Management
- Business Law
- Business Statistics
- Leadership and Team Management
- Project Management
In addition to the above-mentioned core courses, students have the opportunity to specialise in a particular area of their interest, like entrepreneurship, international business, or supply chain management.
The BBA course syllabus is curated to develop essential skills in individuals, including problem-solving, critical thinking, communication, and leadership. Many BBA courses also offer experiential learning opportunities, like internships, case studies, and co-op placements, to provide individuals with real-world practical experience in the business world.
What Are the Career Opportunities After BBA?
The BBA course prepares students for a variety of career options in the business and management areas and provides them with the vital knowledge and skills essential to succeed in an ever-changing business landscape. The program graduates are well-equipped with a diverse skill set and knowledge that make them well-suited for numerous business and management-related roles across various industries. Here are some promising and lucrative career opportunities that BBA course graduates can pursue:
- Management Trainee
- Marketing Executive
- Financial Analyst
- Human Resource Executive
- Operations Executive
- Entrepreneur
- Sales Executive
- Business Analyst
Empower Your Business Mindset with a Top-notch BBA Programme at SRM University-AP
The BBA (Honours) programme offered at The Paari School of Business at SRM University-AP is typically a three-year programme. However, the university also allows students to go for the fourth year BBA (Honours by Research) degree, which paves the way for their aspirations to study a master’s degree abroad and is in accordance with the New Education Policy (NEP).
Additionally, the university provides its students with an option of a semester abroad (called the Semester Abroad Programme or SAP). Some of the international universities included in SAP are The Hebrew University of Jerusalem, the University of California (Berkely), the University of Dundee, Cyprus West University and Mahidol University.
SRM University-AP offers some cutting-edge specialisations in the BBA programme. These specialisations include:
- Human Resources Management
- Marketing
- Finance
- Family Business
- Business Analytics
Moreover, the BBA curriculum at SRM University-AP has been carefully revamped and overhauled in response to varying student and industry needs. The new BBA curriculum is more –
- Immersive
- Experiential
- Innovative
- Community-focused
- Research-oriented
- Entrepreneurship-focused
- Focused on holistic development
Further, the new BBA curriculum at SRM University-AP will go a long way in fulfilling student objectives.
To Conclude
Pursuing a BBA can lead you to career advancement, personal growth, and financial stability, making it a valuable treasure in one’s future. Whether you are a class 12th student or a working professional, a BBA degree is worth considering for individuals interested in the world of business and management.
- Published in Blog, Management
From Aspiring to Achieving: How an MBA Programme Can Help You Reach Your Goals
MBA is one of the most widely pursued and coveted management degree programmes in the world that is curated to equip students with modern knowledge and skills in business management, leadership, and entrepreneurship. MBA programmes are offered by various institutes and business schools across the globe.
MBA graduates are well-equipped with the skills required to excel in their careers, whether they seek to pursue a leadership role in an organisation, start their own venture, or become a consultant. However, before finalising the course, students must explore different MBA courses and should acquire MBA course details.
In this article, we will explore the MBA course details, including the MBA curriculum, eligibility, and career prospects, so that you can get a comprehensive outlook of the MBA programme in India and make an informed decision accordingly.
What is the MBA Course Curriculum?
The MBA curriculum typically incorporates a broad range of business-related topics. At the beginning of the programme, students are generally taught foundational courses that equip them with a comprehensive overview of business practices and principles. Here is an MBA subjects list that incorporates some of the important subjects:
- Accounting and Financial Management
- Organisational Behavior and Leadership
- Marketing Management
- Business Strategy and Policy
- Operations Management and Supply Chain Management
- Human Resource Management
- Entrepreneurship and Innovation
- Business Ethics and Corporate Governance
- Information Technology and E-Business
- International Business
As individuals progress through the course, they can specialise in a particular area of their interest. In addition to the coursework, an MBA also incorporates experiential learning opportunities, including internships, case studies, and consulting projects. Many MBA courses in India also impart networking opportunities with industry professionals and alumni.
What Are the MBA Eligibility Criteria?
The eligibility criteria for MBA programmes may depend on the institution offering the programme. Therefore, applicants should refer to the admission requirement guidelines set by the respective institution. Moreover, some common MBA eligibility criteria require applicants to have the following:
- A bachelor’s degree in any discipline from a reputed institute or university.
- A minimum aggregate of 50% score in their bachelor’s degree.
- Qualifying scores in state-level or national MBA entrance exams, including CAT, MAT, GMAT, XAT, etc.
- Proficiency in the English language can be tested through exams like TOEFL or IELTS for international students.
What Are the Career Prospects of an MBA?
An MBA programme in India opens up a wide array of career opportunities, including executive-level management positions in multiple industries. Graduates can pursue careers in multinational corporations, government agencies, startups, and non-profit organisations and even launch their own ventures. Here are some promising career opportunities that MBA graduates can pursue:
- Management Consultant
- Investment Banker
- Human Resource Manager
- Operations Manager
- Business Development Manager
- Entrepreneur
- Supply Chain Manager
- Risk Manager
- Data Analyst
- Project Manager
- Product Manager
- Business Analyst
- Management Accountant
Shape Your Management Career with an MBA at SRM University-AP
With the latest operating paradigms and business models continuously emerging, the business world today has become dynamic. The Paari School of Business at SRM University-AP has redesigned and revamped its MBA curriculum in response to these varying needs. The new MBA curriculum at SRM University-AP is as follows:
- Immersive
- Experiential
- Innovative
- Community-focused
- Highly industry-focused
- Focused on holistic development
Paari School of Business at SRM University-AP offers various specialisations that are highly in demand in the job market. The Specialisations offered include:
- Human Resources Management
- Marketing
- Finance
- Business Analytics
- Family Business
- Operations and Logistics Management
The restructured MBA curriculum at SRM University-AP will go a long way in meeting student objectives and catering to industry demands. The curriculum also offers a range of elective courses to choose from in specialisations like Finance, Marketing, Operations, HR and Analytics.
The new curriculum is specially curated to prepare students to hit the ground running when they work in renowned organisations after graduation. As a result, the track record of SRM University-AP MBA placements is outstanding. The highest SRM University-AP MBA placement package for the academic year 2021-2022 stood at INR 31 LPA.
Wrapping Up
Pursuing an MBA can land you a plethora of career opportunities, enhance your skills and knowledge, and provide you with a platform for personal and professional growth. Therefore, it is a valuable investment for individuals seeking to make a mark in the business world.
- Published in Blog, Management
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