Department of Management
Paari School of Business, SRM University-AP is proud to present to you the BBA programme. In line with the National Education Policy (NEP) 2020, it is a three year programme (BBA), with the fourth year being optional (BBA Hons).
Our programme is not just in line with NEP 2020, it also has several unique aspects; we have a different yet relevant programme. Our programme highlights are:
- In line with NEP 2020; 4th year optional.
- Unique courses e.g. Community Service, Mind and Soul Training.
- The curriculum is immersive and experiential. Most courses are taught with a project component and many courses are entirely experiential e.g. Design Thinking, credited Co-Curricular Activities.
- Wide range of specialisations to choose from: Marketing, Finance, Human Resource Management, Operations, Business Analytics, Entrepreneurship & Family Business and Agribusiness Management. *subject to quorum.
- Excellent, dedicated and highly qualified faculty.
- Experiential Learning & Opportunity for Paid Internship: Select Students will receive Rs. 15,000 – Rs. 25,000 per month.
- Industry interaction: 20-30% courses taught by faculty from industry. Moreover, frequent guest lectures from senior people in industry. We also have an outstanding Advisory Board from industry to ensure that the curriculum stays relevant and changes with the times. We have the Centre for Consumer Research in India under whose aegis students can do live industry projects.
- Use of Harvard case studies for enhanced learning outcomes.
- A multi-disciplinary perspective: several courses are taught by faculty from other departments (e.g. Environmental Science, all courses on Communication). BBA students will also need to take three Open Electives from other Schools.
- Opportunity for semester abroad programmes in leading Universities worldwide (e.g. University of California, Berkeley, USA).
- Opportunity to spend final year at Rennes Business School, France and earn a degree from there.
In addition, we have state-of-the-art infrastructure and thriving out of class activity (e.g. clubs and committees, our B School Fest, sports facilities that are world-class, fun activities with classmates and counterparts from other schools on festival days/events). Our programme supports all three graduating outcomes:
- Higher Studies: Through courses like Research Study, the optional 4th year and counselling from the Directorate of International Relations and Higher Studies, numerous opportunities for students’ CV building, well-respected faculty whose Letters of Recommendation would have an impact.
- Entrepreneurship: Entrepreneurial Mindset is a core course. In addition, we offer a specialization in Entrepreneurship & Family Business. Finally, we have a Directorate of Innovation and Entrepreneurship that will help students realise their entrepreneurial dreams.
- Placement: Our unique curriculum makes students placement ready; students’ skills are not just honed by our curriculum but also through placement training offered by specialised vendors.
A BBA student at SRM-AP can hope to gain
- Functional Knowledge
- Critical Thinking Skills
- Abstract Problem Solving Skills
- Communication Skills
- Interpersonal Skills
- A sound moral and ethical compass
Thus, we offer an amalgamation of a unique curriculum, world class faculty & infrastructure, holistic development with a multidisciplinary perspective, industry interaction, support for all three graduating outcomes and much more.
What are you waiting for?
The Paari School of Business catalyses innovation in education by weaving together courses in Management, Entrepreneurship and Research. Graduate and Post-graduate students from Paari School of Business, SRM AP, are imparted with theoretical and practical knowledge which enables them to succeed and have an edge in the competitive world. The students here experience an unparalleled education journey, which prepares them to be a global business leader. Apart from academic learnings, the students get an opportunity to participate in various activities and events all throughout the academic year, which contributes to their holistic development. All the students undergo a summer internship programme, which gives them a chance to explore and experience the corporate work life.
The Paari School of Business, SRM AP, provides great prospects to the students and accelerates the career path which he or she wishes to pursue, after graduation. The budding entrepreneurs can develop their ideas under the guidance of Entrepreneurship cell. They are trained to identify and analyse the problem, find alternate solutions, and generate business ideas. Entrepreneurship cell supports the entire process from idea generation to implementation. For a student who wishes to pursue higher studies, the International Relations cell provides them with the right direction and assistance. Apart from this, the students also get an option to apply for a Semester Abroad Programme, International Immersion programmes and other similar initiatives, with top universities across the globe. Corporate Relations and Placement cell teaches the students strategies and framework for personal growth, goal setting and self-improvement and facilitates placement by providing exciting job and internships opportunities.
I welcome you to be a part of this journey at SRM AP, Paari School of Business.
All the best to you.
