Department of Management
BBA Programme Overview
The BBA (Hons) programme is of a three-year duration. If students wish, they can opt for the fourth year and get a BBA (Hons by Research) degree, and this paves the way for some of our students' aspirations to study a master’s degree abroad and is in line with the New Education Policy (NEP).
Additionally, we would give our students an option of a semester abroad (called the Semester Abroad Programme or SAP). Some of the universities that this option is currently available are The Hebrew University of Jerusalem, the University of Dundee, the University of California (Berkely), Cyprus West University and Mahidol University.
Specialisations
- Human Resources Management
- Marketing
- Finance
- Family Business
- Business Analytics
The BBA curriculum has been revamped and overhauled in response to changing student and industry needs. Broadly, the new curriculum is more.
- Immersive
- Experiential
- Innovative
- Research-oriented
- Community-focused
- Entrepreneurship-focused
- Focused on holistic development
New courses have been introduced in line with the above. For instance, courses like Samaj Seva make the programme immersive and experiential as also community-focused. Courses like Mind and Soul training are highly unique and focus on holistic development. The research study makes students creative and research-oriented. Creating an entrepreneurial mindset makes a significant segment of our student’s job givers; they are oriented to make students start their own entities. Students would also take two open electives from other schools - this would help them become more rounded individuals. Courses like SME Consulting would expose our students to real-life industry problems.
Overall, the revamped curriculum will go a long way in fulfilling student objectives. BBA students would be prepared for
- A career in the industry
- An opportunity to start their own companies
- A master’s degree abroad or in India
HOD's Message
Paari School of Business catalyses innovation in education by weaving together courses in Management, Entrepreneurship and Research. Graduate and Post-graduate students from Paari School of Business, SRM AP, are imparted with theoretical and practical knowledge which enables them to succeed and have an edge in the competitive world. The students here experience an unparalleled education journey, which prepares them to be a global business leader.
