All Management News

The Deccan Chronicle

The Hans India

The New Indian Express

The Pioneer

Andhra Patrika

Eenadu

Surya

Andhra Prabha

Visalaandhra

Centre for Consumer Research in India, under the aegis of Paari School of Business, recently organised a dynamic and contemporary five-day Faculty Development Program. This innovative program delved into cutting-edge topics, showcasing the forefront of consumer research.

The hybrid-mode FDP witnessed enthusiastic participation from all PhD students and faculty members of PSB, fostering a vibrant environment of knowledge exchange. What added to the richness of this academic endeavor was the inclusion of 20 participants from various other prestigious B-schools.

Distinguished anchors for the FDP included luminaries in the field like Prof. Raj Sethuraman from Cox School of Business, Southern Methodist University; Prof. Ramkumar Janakiraman from Darla Moore School of Business, University of South Carolina; Prof. Piyush Sharma from the School of Management and Marketing, Curtin University, Australia; Prof. Tak Yan Leung, Associate Professor, School of Business and Creative Industries, University of the Sunshine Coast, Australia; Prof. Bharadhwaj Sivakumaran, Dean, Paari School of Business.

Speakers talked about new technologies in omni channel retail and big data in retailing, empirical models in Marketing. Then, Professors Piyush Sharma and Tak Yan Leung gave individual and personalized feedback to all participants on their research. Finally, Prof. Bharadhwaj Sivakumaran gave tips on how to publish papers on systematic literature reviews. All in all, it was a dream come true for participants; they soaked in a rich treasure trove of information from a globally acclaimed panel.

This collaborative initiative aimed to explore the evolving landscape of consumer research, bridging academic insights with real-world applications. The FDP not only enhanced the knowledge base of participants but also fostered a global network of scholars dedicated to advancing consumer research in India and beyond.

Dive into the realms of contemporary literature as our esteemed faculty members, Dr Partha Bhattacharjee and Dr Bidisha Pal from the Department of Literature and Languages presented their latest research endeavor. Their collaborative paper, titled “Transcending the Trouble, Trauma, and Pain of Failed Marriage and Closeted Sexuality in Indian Web Series Made in Heaven,” has found its home in the prestigious journal “Quarterly Review of Film and Video” (Scopus Q2).This scholarly exploration take into the portrayal of human experiences in the context of failed relationships and concealed identities within the framework of Indian web series. Join us in celebrating their insightful contributions to the literary discourse, reflecting SRM AP’s commitment to advancing knowledge and fostering academic excellence.

Abstract

Premiered as a television web series on Amazon Prime Video on 8th March 2019, Made in Heaven (2019) simultaneously unmasks the hypocrisies and lies of the big fat Indian weddings and breaks the taboo of homosexuality. In consecutive nine episodes, the plots and the subplots are beaded together to initiate a sensory sensitization towards the hypocrisy of marriages and insensitive homophobia. Carefully analyzing postulates from theorists this short article attempts to decode the trouble, trauma, and pain encoded in messy lifestyles, marriages, and relationships characterizing and wielding the lives as well as the sexuality of the characters in the web series

Explanation in Layperson’s Terms

The research revolves around the concept of marriage in Indian society as well as homosexuality in the Indian Hindi web series Made in Heaven (2019). The research shows how the various episodes of the web series showcase different aspects of marriage and the actual reality behind the pomp and pleasure of high-profile weddings within society. On the other hand sexuality and sexual desire are often hidden and do not get proper channelization in a person’s life. The desire thus remains suppressed and results in crisis in many forms. There are other intertwined concerns such as the dowry system, social disparity, impotency, virginity, and sexual molestations which weave a meta-narrative on the popular medium and raise consciousness regarding how people should react to those hazards and behave accordingly.

Practical Implementation and Social Implications of the Research

The research involves practical aspects such as the dowry system, social disparity, impotency, virginity, and sexual molestations which are part of our social lives. Many people have to face such things in their day-to-day lives. This research brings out such realities of society while analyzing the mental condition and psychology behind these. Moreover, this research also shows marriage is an important decision in a person’s life, it should be made in terms of love and respect, not based upon money and social status. The research visits practical examples and revisits the laws to substantiate the arguments. Popular media such as web series is not just a form of entertainment, but it can be a medium for building awareness.

Link to the Article

Continue reading →

Dr Karthik Rajendran, Associate Professor, Department of Environmental Science & Engineering has been conferred with the Young Scientist Award from the Biotechnology Society of India. The award was received by Dr Karthik Rajendran from Padmashree Prof. GD Yadav (ICT Mumbai).

This prestigious award is given to scientists less than 35 years old for their work carried out in India. This is a testament to the work he has been doing at SRM University-AP for the last 4.5 years. The Jury of the award committee consisted of twenty-three experts across India and the Globe.

In the last 20 years of its inception, only once before such an award was given to any private institution.

MSc Students from the Department of Environmental Science and Engineering had a delightful opportunity to participate in the Workshop on “Sustainable Wastewater Management: The Role of Advanced Treatment and Sensing Technologies” organised by the Department of Civil and Environmental Engineering, Indian Institute of Technology Tirupati on December 01 and 02, 2023. The students got to learn about novel technologies available for wastewater treatment and also visited three wastewater treatment plants at IIT Tirupati that showcased wastewater recycling technologies. Fruitful discussions with both academicians and industrial experts on current challenges in wastewater management and innovations and opportunities in the water sector were the highlights of the workshop.

The Hans India

The New Indian Express