A workshop titled “The Role of Intellectual Property in Entrepreneurship” organised by the Depa...
The Indian economy is one of the fastest growing ones, consistently developing in the last decade or so and is poised for further growth. Therefore, numerous consumer product and service companies (both Indian and foreign) display enormous interest in the Indian consumer. Therefore, we are happy to announce the launch of the Centre for Consumer Research in India at Paari School of Business (PSB), SRM University-AP, Andhra Pradesh, India.
Current Happenings
Exploring the Role of Intellectual Property in Entrepreneurship
An Algorithm that Redefines Employee Attrition Prediction Technology
Dr Vimal Babu, Associate Professor in the Department of Management along with his PhD scholar M...
The above is only indicative, and research can be conducted on other aspects relating to Indian consumers.
Members
The Centre has a steering committee comprising leading and outstanding researchers from around the world advising the Centre from time to time on its activities. The Steering Committee comprises:
Professor of Marketing
Kelly School of Business Indiana University, USA
Kelly School of Business Indiana University, USA
Dean & Abraham L. Gitlow Professor of Business, Leonard N. Stern School of Business, New York University, USA
Head-Division of Marketing, Professor, Nanyang Business School, Nanyang Technological University, Singapore
Professor & Kraft Foods Canada Chair in Marketing, York University, Canada
John Curtin Distinguished Professor, Faculty of Business and Law, School of Management and Marketing, Curtin University, Australia
Professor, Chair in Marketing, Cox School of Business, Southern Methodist University, USA
Professor of Management, SC Johnson College of Business, Cornell University, USA