Centre for Consumer Research in India

Centre for Consumer Research in India

The Indian economy is one of the fastest growing ones, consistently developing in the last decade or so and is poised for further growth. Therefore, numerous consumer product and service companies (both Indian and foreign) display enormous interest in the Indian consumer. Therefore, we are happy to announce the launch of the Centre for Consumer Research in India at Paari School of Business (PSB), SRM University-AP, Andhra Pradesh, India.

Objectives of the Centre

  • To facilitate consumer research in India and do India-centric consumer research
  • To get funding from the industry for the above
  • To disseminate knowledge on consumers in India
  • To run short-term courses on Consumer Behavior and correlates in India to interested participants
  • To do consulting projects on Consumer Behavior for interested companies
  • To suggest policy initiatives to concerned stakeholders


Areas of Research

  • Social marketing in India
  • Green marketing in India
  • Attitudes and perceptions of Indian consumers
  • Digital/mobile marketing and Indian consumers
  • Integrated Marketing Communications to Indian consumers
  • Unfair and unethical firm/brand practices in India
  • Successful branding practices to Indian consumers
  • Technology and Indian consumers
  • Innovative marketing practices in India
  • Unique challenges in marketing to rural consumers in India

The above is only indicative, and research can be conducted on other aspects relating to Indian consumers.

The Research Team


Steering Committee for the Centre

The Centre has a steering committee comprising leading and outstanding researchers from around the world advising the Centre from time to time on its activities. The Steering Committee comprises:

Ashok K. Lalwani
Ashok K Lalwani
Professor of Marketing
Kelly School of Business Indiana University, USA
Priya Raghubir
Priya Raghubir
Dean & Abraham L. Gitlow Professor of Business, Leonard N. Stern School of Business, New York University, USA
Sharon Ng
Sharon Ng
Head-Division of Marketing, Professor, Nanyang Business School, Nanyang Technological University, Singapore
Russell W. Belk
Russell W Belk
Professor & Kraft Foods Canada Chair in Marketing, York University, Canada
Piyush Sharma
Piyush Sharma
John Curtin Distinguished Professor, Faculty of Business and Law, School of Management and Marketing, Curtin University, Australia
Raj Sethuraman
Raj Sethuraman
Professor, Chair in Marketing, Cox School of Business, Southern Methodist University, USA
Vithala R. Rao
Vithala R Rao
Professor of Management, SC Johnson College of Business, Cornell University, USA