The Indian economy is one of the fastest growing ones, consistently developing in the last decade or so and is poised for further growth. Therefore, numerous consumer product and service companies (both Indian and foreign) display enormous interest in the Indian consumer. Therefore, we are happy to announce the launch of the Centre for Consumer Research in India at Paari School of Business (PSB), SRM University-AP, Andhra Pradesh, India.
The objectives of this centre are:
The Centre would do research on the following areas:
The above is only indicative, and research can be conducted on other aspects relating to Indian consumers.
The Centre’s Director would be Bharadhwaj Sivakumaran, Dean, PSB, SRM University-AP. Prof Bharadhwaj has an excellent research record. He has published numerous papers on consumer behavior/research in leading journals worldwide.
The Centre would also have a steering committee comprising leading and outstanding researchers from around the world. They would advise the Centre from time to time on its activities. The Steering Committee comprises: