Unlocking Branding Insights with Mr Harish Bhardwaj
On March 20, 2024, MBA students at Paari School of Business had the privilege of attending an enlightening discourse on communication strategies for branding, delivered by the distinguished speaker, Mr Harish Bhardwaj. Throughout the session, Mr Harish emphasised the pivotal role of problem identification in effecting meaningful change.
Mr Harish urged the students to adopt fresh perspectives and delve deep into issues, highlighting the importance of uncovering root causes. He asserted that solutions to complex problems often stem from simplicity. By encouraging students to think critically and analyse situations from different angles, he empowered them to approach branding challenges with innovative and effective strategies.
Furthermore, Mr Harish underscored the necessity of comprehending audience needs, stating, “It is not about what you have, but what they want.” He emphasised the power of active listening and genuine connections. By understanding the desires and preferences of the target audience, businesses can tailor their communication strategies to effectively engage and resonate with their customers.
Engaging the students in stimulating discussions, Mr Harish explored various topics related to branding. He delved into personal branding, emphasizing the importance of cultivating a strong and authentic personal brand that aligns with one’s values and goals. He also discussed the concepts of the ‘moment of truth’ and the ‘zero moment of truth,’ highlighting the significance of making positive impressions during customer interactions and the influence of online research on consumer decision-making.
He challenged the attendees to dissociate physical attributes from personality traits, emphasizing that serving others transcends mere personality. By focusing on providing value and meeting customer needs, businesses can build long-lasting relationships and establish a strong brand presence.
The session culminated in the exploration of the transformative potential of storytelling. He exemplified how stories can catalyse change, foster connections, and leave indelible impressions on audiences. Through captivating narratives, he illustrated the power of storytelling in creating emotional connections and engaging customers on a deeper level.
The discourse left the students at Paari School of Business enlightened and inspired, equipped with valuable insights into effective communication strategies for driving branding change. Mr Harish’s expertise and engaging delivery style ensured an enriching experience that will undoubtedly resonate with attendees for years to come.
Paari School of Business is committed to providing its students with opportunities to learn from industry experts and gain practical knowledge. Such insightful sessions contribute to the holistic development of students and prepare them to excel in their future careers.
- Published in Departmental News, News, Paari Current Happenings, paari-guest-lectures
Creating History: A Chase to Mt. Everest!
SRM University-AP is gearing up for the ultimate thrill-seeking escapade, which will have hearts racing and adrenaline pumping like never before! The Directorate of Entrepreneurship & Innovation and the Directorate of Student Affairs jointly organise the “Everest Base Camp Expedition”, the mother of all adventures – a daring conquest of the Earth’s highest mountain above sea level – Mount Everest!
The 15-day exhilarating journey will take flight with a maiden batch of 20 young adventurers selected through a rigorous physical and mental ability test on October 11, 2024 (tentative). 4 months of extensive training will commence in full swing, with the selected students pushing their limits and testing their endurance, moulding them into a complete voyager. Various training and practice trips have been scheduled to Arakku Valley to test their strength, Mangalagiri temple for elevation trekking training and much more.
This is a first-of-its-kind initiative by a university in India, presenting a unique opportunity for every enthusiastic explorer to witness the magnificence of the cold, icy peaks of the Himalayas. In addition to providing students with exemplary academic, research and entrepreneurial resources, SRM AP also emphasises the significance of 21st-century skills in nurturing them into socially aware and ethical citizens of tomorrow. This one-of-a-kind trip will ensure that students imbibe the value of belief and courage to instil purpose or a greater aim for anything that they might pursue in life, the importance of not losing faith during hard times and overcoming the obstacles that hinder your aim, the significance of camaraderie and teamwork, to develop essential leadership skills etc.
Students and their mentors have already begun their footsteps on a journey that will transform their lives! Embracing the thrill, embracing the adventure!
This journey will undoubtedly etch unforgettable memories into the fabric of their existence!
- Published in Departmental News, IDEA NEWS, News, student affairs news
Dr Pradyut and Students Revolutionise Disease Detection
In the groundbreaking research paper titled “Innovative Web Application Revolutionizing Disease Detection: Empowering Users and Ensuring Accurate Diagnoses,” Dr Pradyut Sanki, Associate Professor at the Department of Electronics and Communication Engineering, along with doctoral scholars Mr P N S B S V Prasad, and Mr Syed Ali Hussain and BTech students Ms Pragya Gupta and Ms Swikriti Khadke introduce a cutting-edge web application that aims to revolutionise disease detection and empower users to understand their health conditions.Their research paper published in the Journal of Electronic Materials has an impact factor of 2.1.
Abstract:
This paper presents an innovative enhancement aimed at revolutionizing disease detection and providing users with a reliable source of information for accurate diagnoses of their symptoms. Our open-source initiative combines a user-friendly interface design with advanced machine learning models, establishing a new benchmark for accuracy and enabling integration with even higher-performing models. We address the pervasive challenges of misinformation and misdiagnosis associated with online symptom searches, presenting a significant advancement in disease detection. Leveraging cutting-edge machine learning techniques.
Practical and Social Implications:
The practical implementation of our research means that people can use our smart tool to get better advice about their symptoms. This could lead to quicker and more accurate diagnoses, helping people get the right treatment sooner. Socially, our research could reduce the spread of false information online about health issues, leading to better-informed decisions and potentially improving overall public health.
Future Research Plans:
As a future research plan the students and faculty together plan to refine and expand their smart tool to make it even more accurate and helpful. They aim to incorporate feedback from users and collaborate with other experts to continually improve the technology. Additionally, they plan to explore ways to make the tool more accessible to a wider range of people and to address any potential biases in the data or algorithms. Overall, they are committed to advancing healthcare technology for the benefit of society.
- Published in Departmental News, ECE NEWS, News, Research News
SRM AP Researchers Publish Groundbreaking Paper on DC Microgrid Integration
In a significant stride towards sustainable energy solutions, a team of researchers from the Department of Electrical and Electronic Engineering has unveiled a groundbreaking innovation. Their paper titled “A Novel Multi-Port High-Gain Bidirectional DC–DC Converter for Energy Storage System Integration with DC Microgrids” has been accepted in the prestigious Q1 Journal of Energy Storage, boasting an impressive impact factor of 9.4. The study focuses on addressing the critical challenges associated with energy storage systems (ESS) in direct current (DC) microgrids. Dr Ramanjaneya Reddy, Assistant Professor, Dr Tarkeshwar Mahto, Assistant Professor, and Mrs Maya Vijayan, a dedicated PhD Scholar, collaborated to design a multi-port high-gain bidirectional DC-DC converter. This innovative converter facilitates seamless integration of energy storage systems with DC microgrids, enhancing overall system efficiency and reliability.
Abstract
Bidirectional converters have often been used in numerous applications like DC microgrids, renewable energy, hybrid energy storage systems, electric vehicles, etc. The paper proposes a novel multi-port high-gain (NMPHG) bidirectional DC-DC converter that supports DC microgrid (DC-MG) applications. The main contributions of the proposed converter are high step-up/step-down conversion gain, multiple input ports, lower switch voltage stress, and lower component count owing to the single converter with multiple input ports for DC microgrid applications.
The detailed operational principle, analysis, and design considerations of proposed NMPHG bidirectional DC-DC converters are discussed. Furthermore, the loss analysis, detailed comparison with similar works, and efficiency analysis with non-modalities during forward power flow (LV to HV) and reverse power flow (HV to LV) modes are presented. The efficiency of the proposed converter is found to be 93.8% in forward power flow and 92.9% in reverse power flow modes at rated power. Finally, a hardware prototype of the proposed NMPHG bidirectional DC-DC converter is implemented with 100 W in FPF mode and 200 W in RPF mode with a TMS320F28335 processor and validated with theoretical counterparts.
Explanation of Research in Layperson’s Terms
The proposed converter is a 200W bidirectional topology used in DC microgrid applications such as renewable energy, hybrid energy storage systems, and electric vehicles. The converter can accept two or more sources to supply the load. Thus, it is suitable for various applications of traction vehicles. It exhibits a lower switch stress and reduces the component ratings to lower values.
Title of Research Paper in the Citation Format
A NOVEL MULTI-PORT HIGH-GAIN BIDIRECTIONAL DC-DC CONVERTER FOR ENERGY STORAGE SYSTEM INTEGRATION WITH DC MICROGRIDS
Vijayan, Maya, Ramanjaneya Reddy Udumula, Tarkeshwar Mahto, and Ravi Eswar KM. “A novel multi-port high-gain bidirectional DC-DC converter for energy storage system integration with DC microgrids.” Journal of Energy Storage 87 (2024): 111431.
Practical Implementation or the Social Implications Associated with it
The features include port expandability on the source side, lower switch voltage stress, bidirectional property, and fewer components. It is most suitable for electric vehicles, Unmanned ariel vehicles, and energy storage systems at renewable power plants, etc. It improves the reliability of the grid system whereas hybrid energy storage systems with battery or supercapacitor will improve system stability.
It can be used in various on-grid and off-grid applications like hospitals, offices, and educational institutions, especially where energy backup is very important. These types of converters are more specific for use in fast power transition required such as EVs, drones, aircraft, space vehicles, etc. The major advantage is the reduction in the size of the converter due to multiple source capability and ease of control.
Future Research Plans
We plan to work on a bidirectional converter with better efficiency and ultra-high gain. That should be able to reduce the size of the converter and the source ratings too. Design and implement bidirectional multi-port converters for various applications of DC microgrids, such as renewable and hybrid storage integration.
- Published in Departmental News, EEE NEWS, News, Research News