SRM University-AP Celebrates Janmashtami with Devotion and Joy
Sweeter than honey, tastier than curd, pleasanter indeed than any happiness, and joy is the company, is the power of the name of Krishna. Janmashtami is celebrated as the birthday of Lord Krishna, one of the most powerful and famous reincarnations of Lord Vishnu.
To seek the blessings of Lord Krishna, the Directorate of Student Affairs at SRM University-AP celebrated Janmashtami on August 23, 2024, with mirth and joy. The campus was filled with the fragrance of flowers, the soothing aroma of camphor, and the jingle of bells, creating a divine atmosphere.
While the religious significance of Janmashtami was deeply honoured, the day also symbolised much more for modern India. It was a day of excitement, euphoria, and a joyous spirit of enthrallment. The celebration brought together devotion, creativity, enjoyment, and fun.
Additionally, the event featured a captivating story recital narrating Lord Krishna’s divine leelas, which enchanted the audience. Devotional singing by the devotees of ISKCON further elevated the spiritual ambience, making the celebration truly memorable. The Janmashtami celebration wasn’t just a series of events; it was a testament to the power of unity, tradition, and the true spirit of Janmashtami. The Auditorium was alive with laughter and enthusiasm during the fun activities, complemented by the elegant area adorned for Krishna Pujan, creating a serene backdrop for our spiritual observance.
This event beautifully showcased the ability of communal celebrations to bring our community together, fostering an appreciation for the significance of Lord Krishna’s birth in a joyous and meaningful manner. As we reflect on the joy and unity of Janmashtami 2024, our hope is that the blessings of Lord Krishna continue to guide and inspire our community throughout the year.
- Published in Departmental News, News, student affairs news
Naga Sravanthi Explores the Role of Blockchain in Food Marketing
In a significant contribution to the field of food marketing and consumption, Ms P Naga Sravanthi, an Assistant Professor Ad hoc in the Department of Computer Science and Engineering, has recently published a book chapter titled “Blockchain-Based Food Influencer Verification.” The chapter is part of the book “Innovative Trends Shaping Food Marketing and Consumption,” shedding light on the emerging use of blockchain technology in authenticating food influencers.
In the rapidly evolving world of food marketing, trust and authenticity have become more critical than ever. The book chapter delves into how blockchain technology can revolutionise the way food influencers are verified and trusted by their audiences. Blockchain technology, known for its transparency and security features, has been making waves across various industries, and its application in the food sector is no exception.
Ms Naga Sravanthi’s work focuses on utilising blockchain to verify the credibility and authenticity of food influencers, a vital aspect in today’s digital era, where influencer marketing plays a significant role in consumer decision-making. The book chapter explores how blockchain can address issues of trust and reliability in food marketing by providing a secure and immutable record of influencers’ endorsements and partnerships. This innovative approach not only benefits consumers by ensuring they receive genuine recommendations but also helps food brands collaborate with legitimate and reputable influencers.
The publication of this book chapter underscores SRM University-AP’s commitment to fostering cutting-edge research and innovation in diverse fields, positioning its faculty members as thought leaders in their respective domains. Ms Naga Sravanthi’s work serves as a testament to the university’s dedication to academic excellence and pushing the boundaries of knowledge in emerging technologies.
Brief Description of the Book Chapter:
This chapter explores the integration of blockchain technology into the verification process of food influencers, providing a transparent and tamper-proof method to authenticate their influence and endorsements. By leveraging blockchain, the chapter outlines how the food industry can ensure that influencers are genuine, their endorsements are credible, and their impact is accurately measured. The chapter also delves into case studies and practical applications, demonstrating how this technology can reshape the landscape of influencer marketing in the food sector.
Significance of the Book Chapter
The significance of this chapter lies in its exploration of a cutting-edge application of blockchain technology in a field that deeply influences consumer behaviour in food marketing. As the digital space becomes more saturated with influencers, the need for a reliable verification system becomes paramount. This chapter is particularly meaningful because it addresses the growing concern of authenticity in influencer marketing, a crucial factor in maintaining consumer trust and brand integrity. For those passionate about the intersection of technology, marketing, and food, this chapter offers insights into how blockchain can be a game-changer in ensuring that the voices consumers trust is, indeed, trustworthy.
Target Audience
The book is primarily targeted at professionals in the food industry, including marketers, brand managers, and digital strategists, who are keen on understanding the latest trends shaping consumer behaviour and marketing practices. Additionally, this chapter will be valuable to academics and students in the fields of marketing, food science, and technology, as well as tech enthusiasts interested in the practical applications of blockchain.
Startups and entrepreneurs looking to innovate within the food sector will also find this book to be a vital resource, providing both theoretical insights and practical examples of how technology can redefine industry standards.In essence, “Innovative Trends Shaping Food Marketing and Consumption” and its chapter on blockchain-based influencer verification is an essential read for anyone looking to stay ahead of the curve in the dynamic world of food marketing.
- Published in CSE NEWS, Departmental News, News, Research News
SRM University-AP Hosts Transformative Aadigyan 2024 for Malaysian Students
The Directorate of International Relations &Higher Studies recently concluded the Aadigyan—Indian Immersion Program 2024, a comprehensive five-day event held from August 16th to 20th. This program was designed to provide bachelor students from UTP Malaysia with an immersive experience of Indian culture, economy, and technological advancements.
The program offered a rich blend of academic lectures, hands-on workshops, industry visits, cultural experiences, and recreational activities. Over the course of five days, students engaged in cultural exchange and understanding through interactive sessions and cultural tours, fostering a deeper connection between Indian and Malaysian students.
Participants were introduced to various facets of Indian history, economy, business models, and technological advancements, broadening their intellectual horizons. Industry visits provided insights into the Indian industrial landscape, promoting an understanding of emerging trends and opportunities.
Highlights of Aadigyan IIP 2024:
- Design Thinking Workshop: Conducted by Prof. Satyanarayana Duvvuri, Associate Director – Directorate of Executive Education and Professional Studies & Professor of Practice, Paari School of Business.
- Essence of Entrepreneurship: A session by Prof. Sidharth Tripathy, Director of Entrepreneurship and Innovation, highlighting the importance of creating new products and ideas to meet market needs. Prof. Tripathy explained that entrepreneurship is derived from the Sanskrit words “antah” (innermost) and “prerna” (inspiration).
- Climate Change Solutions: Students were tasked with providing solutions for contemporary climate change issues, enhancing their understanding of the scope and impact of these problems.
- Customer-Centric Product Development: Emphasized the need for a deep understanding of customers, empathy, and creative problem-solving. Students learned the importance of observing market dynamics to connect with customers effectively.
- Business Insights: AVS Kamesh from PSB provided an introduction to key elements of business and career paths in marketing and management.
- Digital Marketing: Kirti Krishna conducted a session on digital marketing tools and the differences between traditional and digital marketing.
The program concluded with a valedictory address by Sandeep Samala. During the ceremony, students and professors from the IR council shared heartfelt experiences, reflecting on their journey together. The event was marked by the exchange of mementos and the capturing of photographs, commemorating this significant event in their academic careers. Aadigyan IIP 2024 aimed to inspire, educate, and empower the next generation of leaders from Malaysia, preparing them to tackle the challenges and opportunities of the 21st-century global landscape.
The “Aadigyan – Indian Immersion Program 2024” at SRM University-AP stands as a testament to the institution’s commitment to fostering global understanding and preparing future leaders for success in the interconnected world.
- Published in Departmental News, International Relations, IR-News, News
Dr Vineeth Thomas Analyses Challenges Ahead for Modi’s Third Term
Dr Vineeth Thomas, an Assistant Professor in the Department of Political Science, has recently published a thought-provoking paper titled “Why Modi’s Third Term as India’s Prime Minister Will Be Tough” in the distinguished journal Asian Affairs. In his comprehensive analysis, Dr Vineeth delves into the political landscape of India and the various challenges Prime Minister Narendra Modi may face if he seeks re-election for a third consecutive term in 2024. Drawing on an array of political theories and current socio-economic indicators, the paper examines the underlying factors shaping Indian politics and public sentiment.
Dr Thomas argues that while Modi’s leadership has been marked by significant economic reforms and a robust foreign policy, the landscape is shifting in a manner that could complicate his re-election bid. Key issues explored in the paper include rising economic disparities, increasing urban unrest, and the challenge of maintaining communal harmony in a diversely populated nation.
The findings of this research are particularly pertinent in light of ongoing debates surrounding economic policy, agrarian distress, and the role of civil liberties – a backdrop that could significantly influence electoral dynamics heading into 2024.
The publication of this paper not only highlights Dr Thomas’s expertise in political science but also underscores the vital role academic discourse plays in contemporary political analysis. His insights contribute to a deeper understanding of India’s complex interplay between governance and public perception.
Abstract of the Research
On 9 June 2024, Narendra Modi became India’s Prime Minister for a third consecutive term, a feat previously accomplished only by Jawaharlal Nehru. However, this historic victory also began one of the most uncertain periods of his prime ministership. The fractured outcome of India’s 18th general election has created a fundamentally different political landscape. Modi’s Bharatiya Janata Party (BJP) secured just 240 seats, a significant drop from its 2019 tally, and was therefore short of an absolute majority. Although the BJP-led National Democratic Alliance (NDA) did win a majority, Modi will now be dependent upon coalition partners, necessitating a shift towards a more collaborative governance style.
Research in Layperson’s Terms
In the recent election, Modi’s party, the BJP, won only 240 seats, much fewer than in the last election and not enough for a clear majority. Although the broader alliance led by the BJP still has a majority, Modi now needs to rely more on other parties in the alliance to govern. This means he will have to work more closely with his coalition partners and be more collaborative in his leadership style.
Research Paper in the Citation Format
Vineeth Thomas, Agney GK & Arsha V Sathyan (2024), Why Modi’s Third Term As India’s Prime Minister Will Be Tough, Asian Affairs, ISSN: 0306-8374
(Routledge, SCOPUS/WoS Indexed)
Practical implementation or the social implications associated with Research
The practical implementation of my research lies in shaping policies that promote gender equality in political representation. By identifying barriers and proposing solutions, it aims to enhance women’s participation in politics, leading to more inclusive governance. The social implications include fostering a more equitable society with diverse perspectives in decision-making.
Your collaborations
Electoral Politics
Your Future Research Plans
Indian govt and politics
- Published in Departmental News, News, Political Science News, Research News