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Advertising: A Creative Market of Jingles and Slogans!
December 17, 2022 @ 2:00 pm - 3:00 pm
Advertisement jingles are not just associated with marketing of a product or service, but deeply resonates with nostalgia that brings a chain of childhood memories back to present. The catchy slogans and jingles of old ads of Maggi, Parle G, and Amul, are imprinted on our memories even though some stopped telecasting or has been upgraded with trendier versions. The Department of English organises a webinar on “Advertising: Crazy or Cool?” on December 17, 2022. The session will be addressed by Ms Srinjayi Sengupta, Copy Supervisor at Ogilvy, the Mumbai chapter of the internationally acclaimed advertising agency. Ms Sengupta will provide insight into the advertising world’s complications through an engaging webinar.
Abstract
The funniest definition of advertising is that it’s something that happens on TV when one goes to the bathroom! We’ve all bragged about how annoying ads are. And yet, they are also among our most memorable moments. Think of the old Maggi, Parle G, Amul, or Fevicol ads that have stayed with us as examples of innocent childhood desires or cravings for solutions in adolescence and young adulthood. In the form of catchy slogans and jingles, we remember wondering about the outlandish, yet marvelous treats these ads promised: a colorful candy, a cool image, a yummy snack, a relief for mom from all the drudgery and pain. All this and more! In this interaction, Ms Srinjayi Sengupta would talk about advertising as she has consumed and produced giving us a ride into the world of ideas with all its speedbumps of execution. Come and spend some time listening to how ads are made and unmade, idea by idea.
About the Speaker
Ms Srinjayi Sengupta has been a writer for most of her life and a copywriter for the last seven years. She is currently with the advertising agency Ogilvy in Mumbai and has been working on brands such as Asian Paints, JSW, Delhi Capitals, and Polycab. When she is not writing, she spends her time reading books (sometimes) and memes (most of the time).
Join the webinar for a spellbinding and exciting session on snappy tunes and catchy blurbs!