The Paari School of Business is a premier management abode for highly-qualified faculty whose expertise is spread across various fields and domains of business studies. A distinguished academician and Dean of Paari School of Business, Prof. Bharadhwaj Sivakumaran, was invited to the International Conference on Emerging Trends in Business and Management organised by SSN School of Management, Chennai, Tamil Nadu on February 24-25, 2023, to deliver the keynote address. Prof. Bharadhwaj expounded on the theme of the Conference and elaborated on his take on Business Intelligence and Analytics as drivers for Digital Transformation. Prof. Bharadhwaj also discussed the techniques involved in publishing high-quality journals and addressed numerous questions from the attendees.