In a significant contribution to the field of food marketing and consumption, Ms P Naga Sravanthi, an Assistant Professor Ad hoc in the Department of Computer Science and Engineering, has recently published a book chapter titled “Blockchain-Based Food Influencer Verification.” The chapter is part of the book “Innovative Trends Shaping Food Marketing and Consumption,” shedding light on the emerging use of blockchain technology in authenticating food influencers.
In the rapidly evolving world of food marketing, trust and authenticity have become more critical than ever. The book chapter delves into how blockchain technology can revolutionise the way food influencers are verified and trusted by their audiences. Blockchain technology, known for its transparency and security features, has been making waves across various industries, and its application in the food sector is no exception.
Ms Naga Sravanthi’s work focuses on utilising blockchain to verify the credibility and authenticity of food influencers, a vital aspect in today’s digital era, where influencer marketing plays a significant role in consumer decision-making. The book chapter explores how blockchain can address issues of trust and reliability in food marketing by providing a secure and immutable record of influencers’ endorsements and partnerships. This innovative approach not only benefits consumers by ensuring they receive genuine recommendations but also helps food brands collaborate with legitimate and reputable influencers.
The publication of this book chapter underscores SRM University-AP’s commitment to fostering cutting-edge research and innovation in diverse fields, positioning its faculty members as thought leaders in their respective domains. Ms Naga Sravanthi’s work serves as a testament to the university’s dedication to academic excellence and pushing the boundaries of knowledge in emerging technologies.
Brief Description of the Book Chapter:
This chapter explores the integration of blockchain technology into the verification process of food influencers, providing a transparent and tamper-proof method to authenticate their influence and endorsements. By leveraging blockchain, the chapter outlines how the food industry can ensure that influencers are genuine, their endorsements are credible, and their impact is accurately measured. The chapter also delves into case studies and practical applications, demonstrating how this technology can reshape the landscape of influencer marketing in the food sector.
Significance of the Book Chapter
The significance of this chapter lies in its exploration of a cutting-edge application of blockchain technology in a field that deeply influences consumer behaviour in food marketing. As the digital space becomes more saturated with influencers, the need for a reliable verification system becomes paramount. This chapter is particularly meaningful because it addresses the growing concern of authenticity in influencer marketing, a crucial factor in maintaining consumer trust and brand integrity. For those passionate about the intersection of technology, marketing, and food, this chapter offers insights into how blockchain can be a game-changer in ensuring that the voices consumers trust is, indeed, trustworthy.
Target Audience
The book is primarily targeted at professionals in the food industry, including marketers, brand managers, and digital strategists, who are keen on understanding the latest trends shaping consumer behaviour and marketing practices. Additionally, this chapter will be valuable to academics and students in the fields of marketing, food science, and technology, as well as tech enthusiasts interested in the practical applications of blockchain.
Startups and entrepreneurs looking to innovate within the food sector will also find this book to be a vital resource, providing both theoretical insights and practical examples of how technology can redefine industry standards.In essence, “Innovative Trends Shaping Food Marketing and Consumption” and its chapter on blockchain-based influencer verification is an essential read for anyone looking to stay ahead of the curve in the dynamic world of food marketing.