Dr Sushmita Kumari, Assistant Director of Sports, has authored a book titled “Media, Marketing, and Management in Sports: A Unified Approach.” Her publication presents a thorough examination of the pivotal roles that media relations, marketing strategies, and public relations play within the sports industry. Aimed at both students and professionals, the book delivers valuable perspectives on fan engagement, sponsorship dynamics, and effective crisis management. Through the use of real-world examples, Dr Sushmita highlights the transformative influence of digital media and the necessity for global adaptability in sports communication, making it an indispensable resource for anyone aspiring to succeed in the field of Sports.
Abstract:
The book, provides a comprehensive exploration of sports communication and management. It highlights the significance of media relations, marketing strategies, and public relations in shaping the success and image of sports entities. By integrating real-world examples, it delves into the interplay of traditional and digital platforms, showcasing their role in fan engagement, sponsorships, and crisis management. The content equips readers with the knowledge and skills necessary to navigate the evolving landscape of sports media and branding.
Target Audience:
The book is designed for students and professionals in sports management, communication, and media industries. It caters to academics, sports enthusiasts, PR practitioners, and industry leaders who seek to enhance their expertise in sports branding, marketing, and public relations.
Collaboration Details:
Acknowledgments highlight the contributions of mentors, colleagues, students, and industry experts, emphasizing the book’s foundation in academic and practical insights. It also includes case studies and experiences from media professionals, enhancing its relevance and applicability.
Social or Practical Implications:
- Digital Transformation: The book addresses the transformative power of social and digital media in fan interaction and brand promotion.
- Crisis Management: It provides strategies for managing crises in sports, ensuring sustained reputation and stakeholder trust.
- Global Engagement: It emphasizes the importance of adapting to globalization and cultural sensitivities in sports communication.
- Sponsorship Dynamics: Insights into sponsorship management underline its role in generating revenue and aligning brand values.