With the advent of AI, the business sector gradually transitions to tech-dominated management and marketing practices for increased impact. On this note, the Paari School of Business organised a guest lecture on “AI and Generative AI-Powered Marketing” on September 26, 2023, by Mr Laxminarayanan G, Senior Vice President and Global Delivery Head of Polestar Solutions. Mr Laxminarayanan emphasised that AI is the latest trend in the world, and companies such as Amazon, Google, Uber, and Swiggy/Zomato are using it effectively to improve the customer experience by exploring the significance and impact of AI-powered marketing on the business management.
