All Management News

The Directorate of Human Resources of a leading tertiary institute such as SRM University-AP plays a significant role in various duties including the employment of professors, educational specialists and support staff, and auxiliary personnel such as administrative assistants and maintenance workers, performing human resource management, conducting interviews and employee orientations, administering employee benefits among others. Recently The Directorate of HR organised a New Employee Induction Programme on February 20, 2023, facilitating a smooth transition of new joiners into the constructive working environment of SRM AP. A team comprising of Ms Surekha P, Mr B V S Anvesh, Mr Satish and Mr Riaz organised and conducted the programme with the support of the Directorate.

The new joiners were welcomed by the HR representative and presented with a welcome kit. The induction process including the collection and cross-checking of the joining documents and the creation of employee email Id, employee code, HR service login in ERP and temporary Id card followed this. The new joiners were then introduced to the heads of the institution, Vice Chancellor, Registrar, Deans and their respective HODs. Lunch and a campus tour were also provided by the HR team. A detailed overview of the university, SRM University-AP, SRM group, schools, departments, institution policy, HR policy, transportation and residential facilities were also given. The Directorate of Numan Resources has organised the Induction programme to ensure conducive support to new joiners to help them settle into the university seamlessly.

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The Paari School of Business prioritises top-tier knowledge acquisition in business and management studies collaborating with renowned academicians, business tycoons, entrepreneurs and researchers to guarantee a premier management learning experience. Engagement with experts in the domain fortifies the significance of networking and research in the evolving business market. On this note, the Paari School of Business organised a Research Talk by John Curtin Distinguished Professor Piyush Sharma on February 13, 2023. The noted academician expounded on “My Research Journey and Emerging Research Interests in Marketing” and engaged in an interactive session with the faculty members and research scholars of the school. In his session, Professor Sharma provided insights into the emerging research interests in marketing and the audience had the opportunity to discuss the impressive and impactful research journey of the distinguished professor.

About the speaker

Professor Piyush Sharma has over thirty years of professional experience, divided almost equally between industry and academia. He is currently affiliated with the School of Marketing at Curtin University, Australia and also serves as a member of the Editorial Review Boards for several esteemed journals, including the Journal of International Business Studies, the Journal of the Academy of Marketing Science, the Journal of Service Research, the European Journal of Marketing, the Journal of Service Theory and Practice, the International Journal of Emerging Markets, the Journal of Creative Communications, and the Journal of Indian Business Research.

Professor Sharma is ranked among the top 2% of researchers in the world across all fields of research and ranked among the top 60 business researchers in the global P-rankings based on publications in ABDC journals since 2013. His research covers services and international marketing, cross-cultural consumer behaviour, self-regulation and regulatory failure, branding and marketing strategy, marketing-finance interface, organisational behaviour and management, among others.

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Assistant Professor Dr Ipsita Pradhan, Department of Liberal Arts, has recently published a book review on the renowned LSE Review of Books website. In her recent review, Dr Pradhan offers insightful perspectives on the book Confidence Culture by Shani Orgad and Rosalind Gill. This crucially important book appeals to media studies, American studies, and feminist scholars, as well as a wide public audience.

Dr Ipsita Pradhan elaborates on how the book assures that self-love affirmations in contemporary times are not free from the disciplinarian gaze of the market and its neoliberal capitalist mechanisms, as it is often measured through one’s productivity. She commends the authors’ rigorous research and compelling arguments, stating that the book offers a much-needed critique of the prevailing cultural narrative around confidence.

“In Confidence Culture, Shani Orgad and Rosalind Gill explore the demands that the cultural imperative of confidence particularly places on women. Enriched by abundant examples drawn from across popular culture to show how ‘confidence culture’ puts the onus on individuals to navigate and solve systemic problems, this book is necessary reading for scholars of gender, media studies and sociology”, writes Dr Ipsita Pradhan.

LSE Review of Books publishes daily reviews of academic books across the social sciences. It aims to facilitate the sharing and exchange of knowledge between experts within and outside the academy and to open up academic research to increase its impact. LSE Review of Books is a forum to encourage engagement with the latest academic publications across the social sciences and the humanities.

Click to read the full book review!

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Complex IoT networks comprise multiple devices connected to the gateway. A smoother functioning is ensured through new techniques for device authentication to the gateway. On this note, the research paper titled “A Lightweight Mutual and Transitive Authentication Mechanism for IoT Network” has been published by Dr Amit Kumar Mandal, Assistant Professor, Department of Computer Science and Engineering and his research scholar Mrs Rudra Krishna Srija in the Q1 Journal Ad Hoc Networks, Elsevier having an impact factor of 4.8. The research details the use of the polynomial-based protocol in enhancing device connection for transitive communication.

Abstract of the paper

In large and complex IoT systems like the smart city or smart industry which consist of thousands of connected devices, it may not always be feasible to be directly connected to the gateway but it may be possible to be connected to another device. Therefore, already authenticated devices should facilitate the new device’s authentication by the gateway. To address this issue, the existing protocols use multiple authentication protocols based on different cryptography techniques, which are difficult to implement and manage in resource-constrained IoT devices. In this paper, we propose a Transitive device authentication protocol based on the Chebyshev polynomial.

The work is primarily aimed at improving transitive communication in machine-to-machine communication or device-to-device communication in large-scale heterogeneous IoT network scenarios. The research team targets to investigate the benefits of adopting the designed protocol in particular within low-power and lossy networks in the future.

Collaborations

Università Ca Foscari Venezia, Venice, Italy

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The Department of Physics is pleased to announce that Professor Ranjit Thapa, Dean-School of Engineering and Sciences (SEAS) and Professor of Physics along with his PhD scholar, Mr E S Erakulan, has published a groundbreaking paper titled “Scrutinizing the Role of Tunable Carbon Vacancies in g-C3N4 Nanosheets for Efficient Sonophotocatalytic Degradation of Tetracycline in Diverse Water Matrices: Experimental study and theoretical calculation” in the prestigious Chemical Engineering Journal with an impact factor of 16.744. The paper offers crucial insights into the role of controllable defects in the sonophotocatalytic degradation of tetracycline (TC) antibiotics from polluted water.

Abstract of the paper

Metal-free polymeric graphitic carbon nitride (CN) materials are robust and stable visible-light-driven photocatalysts that have recently piqued interest in photocatalytic applications. Its photocatalytic performance is restricted remarkably due to moderate oxidation ability and fast charge carrier recombination rate. To address these issues, we engineered carbon-vacant CN (FCN) using a facile formalin-assisted thermal polymerization of molten CN precursor in which the carbon vacancies (C v ) were regulated by altering formalin dosage. Consequently, FCN catalysts revealed C v concentration-dependent sonophotocatalytic degradation of Tetracycline (TC) antibiotics over diverse water matrices. The optimal FCN exhibited complete TC degradation efficiency within 60 min with a synergy index of 1.4, which is approximately 2.6 times higher than that of pristine CN. The enhanced sonophotocatalytic performance was mainly due to the synergistic effect of ultrasound and light irradiation. The C v formation also resulted in enhanced charge carrier transportation and facilitated oxygen adsorption at the C V site of FCN – supported by both experimental study and theoretical calculation. Subsequently, FCN generated abundant reactive active oxygen species including, •O 2 –, as well as indirectly •OH which played a significant role in the degradation pathway and mineralisation of the TC molecules. This study provides insight into understanding the correlation between controllable defects and sonophotocatalytic degradation properties of the self-doped and deficient FCN.

 

In this research, Prof. Thapa and his team utilised a facile formalin-assisted thermal polymerization technique to fabricate metal-free polymeric graphitic carbon nitride (CN) materials. These materials have been gaining increasing interest as photocatalysts, although their photocatalytic performance has been restricted due to moderate oxidation ability and fast charge carrier recombination rate. To address these issues, the researchers engineered carbon-vacant CN (FCN) by regulating carbon vacancies (Cv) with formalin dosage. The optimal FCN catalyst exhibited complete TC degradation within 60 minutes with a synergy index of 1.4, which is approximately 2.6 times higher than pristine CN.

Emerging pollutants, such as antibiotics discharged from pharmaceutical companies, have detrimental effects on living organisms and can cause drug resistance through gene transmission. The removal of TC from water requires efficient and sustainable strategies. A detailed understanding of the synergistic effects of the defect and self-doped CN in sonophotocatalytic degradation could pave the way for the destruction of various recalcitrant pollutants in an aqueous environment.

Collaborations

1. Ms Mani Preeyanghaa, Department of Physics and Nanotechnology, SRM Institute of Science and Technology, Kattankulathur, Chennai.
2. Prof. Bernaurdshaw Neppolian, Department of Physics and Nanotechnology, SRM Institute of Science and Technology, Kattankulathur, Chennai.

Overall, the research presents exciting possibilities for future projects in the field of sonophotocatalytic degradation and provides a significant contribution to the scientific community’s understanding of controllable defects in CN materials.

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SRM University-AP manifests a supportive ecosystem for entrepreneurial ventures and start-ups with high potential from our ingenious students and faculty. The most recent faculty-led venture accomplishment was by Dr M Mallikarjuna Rao, Assistant Professor, Department of Physics who has established his very own start-up enterprise, Shakti Photon Solutions Pvt Ltd. The Hatchlab Research Centre and the Directorate of Innovation and Entrepreneurship had imparted unrelenting support to Dr Rao in materialising his inventive idea into actuality.

Shakti Photon Solutions Pvt. Ltd aims to develop Indigenous electrolysers for Green Hydrogen, Green Ammonia and CO2 recycling, Design and implement MW scale Agri PV, Industrial solar parks and Intercommunication of scientific experimental research stations. The venture has successfully completed the prototype phase and is ready for commercialisation and production.

Kudos to our faculty champions for their effort and dedication to great ventures with huge potential and for inspiring budding entrepreneurs to achieve success!

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The Nature Index Publications rankings for the previous year are out, and SRM University-AP ranks 3rd among all the private universities in India. The five-year-old university stands 45th among all universities and research institutions in India. With 11 quality research publications, the university stood on top of the rankings from December 2021 to November 2022. Prof. Ranjit Thapa, Dr Shoji Thottathil, Dr Mahesh Ravva, Dr Amit Chakraborty, Dr Pankaj Bhalla, and Dr Nimai Mishra of SRM University-AP are the faculty who contributed to this incredible achievement through their high-quality research endeavours.

Dr P Sathyanarayanan, Pro-Chancellor of SRM University-AP, extended his heartiest congratulations to the faculty members, research scholars and administrators. “Once again, SRM AP proved how it is bound to be one of the best research-oriented universities in India”, added Prof. Manoj K Arora, Vice Chancellor of SRM AP. “SRM University-AP is making great efforts to strengthen its research facilities significantly and is poised to become the No.1 private university in nature index publications ranking a few years from now”, said Prof. D Narayana Rao, Pro-Vice-Chancellor of SRM AP.

The Nature Index tracks the affiliations of universities and research article contributions in a selected group of 82 high-profile scientific journals chosen by an independent panel of expert research scientists in different fields. Ranking criteria involve counting the number of published research articles by institutions in renowned publishing groups. The Nature Index provides absolute Count and fractional Share counts of article publications at the institutional and national levels and, as such, is an indicator of global high-quality research output and collaborations. SRM AP has a count of 11 publications, and the share of SRM AP is 4.16.

Each year, Nature Index ranks the leading institutions, which can be companies, universities, government agencies, research institutes, NGOs, and countries, by the number of scientific articles and papers published in leading journals. The ranking involves research fields, such as life sciences, chemical sciences, physical sciences, and earth sciences. The Index helps assess research excellence by institutions, regions, and research disciplines.

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SRM University-AP launched the Paari School of Business at an illustrious event held on Friday, February 17, 2023. The new-age B-School that dwells with the motto, Excellence through Learning, has been launched by the Chief Guest, Mr Maheshwer Peri, Founder & Chairman of CAREERS 360, in the august presence of the Guest of Honour, Mr Bala Iyer, Manager Director, Head-Audit, Barclays India; Dr P Sathyanarayanan, Pro-Chancellor of SRM University-AP; and Prof. Manoj K Arora, Vice Chancellor of SRM University-AP. Members of the Governing Body of SRM University-AP; Dr Nicholas Dirks, Emeritus Chancellor, the University of California, Berkeley, US; and Dr Prasant Mohapatra, Vice-Chancellor for Research, University of California, Davis, US, graced the occasion with their distinguished presence.

“Just like Paari, the philanthropist king who offered his chariot for the jasmine creeper to climb up, SRM University-AP would like to give anything it takes for the education of students around the world”, said Dr P Sathyanarayanan, Pro-Chancellor of SRM AP, while expressing why Paari was the chosen name for the B-School expounding beyond its relation to the founder Chancellor Dr T R Paarivendhar. The event started with the dignitaries lighting the lamp. Prof. Bharadhwaj Sivakumaran, Dean-Paari School of Business, elaborated on the school’s motto. Prof. Manoj K Arora, Vice Chancellor of SRM AP, delivered the welcome address. The event also hosted the launching of one new Directorate and two new Centres of Excellence proposed by the Paari School of Business.

Dr Nicholas Dirks, the Governing body member of SRM AP, launched the Directorate of Executive Education and Professional Studies (DEEPS), a brand-new initiative of the school. DEEPS aspires to conduct customised management and executive development programmes for working professionals in the industry. It also intends to map internal competencies and industry requirements and facilitate programmes for mutual benefit.

The Centre for Consumer Research in India, another promising initiative of the school, has been launched by the Governing body member of SRM AP, Dr Prasant Mohapatra, Vice-Chancellor for Research, University of California, Davis, US. The centre will facilitate India-centric consumer research to disseminate knowledge on consumers in the country. Short-term courses on Consumer Behaviour in India for interested participants, consulting projects on Consumer Behaviour for interested companies and policy initiatives for concerned stakeholders are the main objectives of the centre.

Mr Atul Tripathi, Ex consultant, Big Data & AI, NSCS-PMO, launched the Centre for AI&UNSDG. The centre aims to be one of the unique organisations in India promoting UN Sustainable Development Goals among various stakeholders, fostering research revolving around AI and UN SDGs and disseminating the knowledge derived. The dignitaries were honoured with mementoes and awards at the end of the ceremony. Dr R Premkumar, Registrar of SRM AP, delivered the vote of thanks.

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The Deccan Chronicle

The Hindu

The Hans India

The Pioneer

The News India Express

Andhra Prabha

Andhra Jyoti

Andhra Patrika

Vartha

Surya

Visalandhra

Sangbad Partidin Kolkata

Punjab Kesari

Metro Vartha Indore

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The Hindu

The Hans India

The Pioneer

Rising Kasmir

The News India Express

Careers 360 News

DNP India

Praja Sakthi

Vartha

Visalandhra

Andhra Prabha

Andhra Jyothi

Andhra Patrika


Eenadu

Milap News

Bommareddy News

DNP Education

DNP India Hindi

Dainik Savera

Navabharat Connect

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