All Management News

  • The Mantras for success”: A Special Address by Ms Anu Hasan on International Women’s Day March 6, 2021

    Celebrating the individuality of women on International women’s Day, the Department of Student Affairs, SRM University-AP, Andhra Pradesh has invited Ms Anu Hasan for a special address on “The Mantras for success” at 3 PM. Anu Hasan is a prominent Actor, Entrepreneur, Presenter, Writer, and Motivational Speaker. She refrained from conventional commercial roles in her acting career but has etched her niche in the industry.

    Anu grew up climbing mango trees, playing street cricket, and watching ‘The Sound of Music’ relentlessly. In her media career spanning six languages and two countries, she hosted celebrity talk show, cookery show, reality, and game shows, while acting in Tamil, Telugu, Malayalam, English, and Arabic movies.

    Anu heads the South India Cine Creations, and is the director in an IT company operating in the industry offering mobility solutions. Her first book Sunny Side Up has been recognized and appreciated across the globe. This versatile woman represents the epitome of individualism, and strength. She believes in the seven mantras for success, which are:

    1. Being successful is being happy
    2. Do not compare yourself with others
    3. Start working towards your goal
    4. Focus on the basics and go step by step
    5. Have realistic targets
    6. Make sure you evaluate the cost of success
    7. Remember that success is transient!

    In this intrinsic session, Anu will discuss the relevance of the aforementioned mantras in achieving success. Success provides confidence, security, a sense of well-being, and the ability to contribute substantially to the society.

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  • Profound discussion on “Work, Women and Pandemic”: comprehending the ramifications of COVID-19 on employed women March 6, 2021

    Women confront several routine challenges, which upend the balance in their personal and professional lives. Additionally, the pandemic ushered them to a quandary. On the occasion of International Women’s Day, the Department of Student Affairs, SRM University-AP, Andhra Pradesh organizes a discussion on ” Work, Women and Pandemic” to gauge its unprecedented impact on women.

    The propagation of the virus is impairing the physical and mental health of many working women, triggering a skepticism on their career prospects. Managing extra caregiving responsibilities due to school closures, etc., while working full-time is adversely affecting a woman’s wellbeing. Further, the economic fallout prompted by the pandemic is having a regressive influence on gender equality, widening disparities in remuneration and job security.

    On March 8, 2021, at 4 PM, proficient women across disciplines associated with SRM University-AP – Dr. Salome Divya Joseph, Assistant Professor, Department of Psychology (Moderator), Dr. Jayasree Subramanian, Associate Professor, Department of Mathematics, Dr Srabani Basu, Associate Professor, Department of English, Dr Malavika Binny, Assistant Professor, Department Of History, and Dr Arundhati Ghanwar, Associate Director, Department of ITKM will attempt to comprehend the detailed ramifications of COVID-19 on women.

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  • A session on “Examination Anxiety”: Aayushi Sharma to help students discover their potential March 4, 2021

    Department of Student Affairs, SRM University-AP, Andhra Pradesh presents a session on “Examination Anxiety”, where Aayushi Sharma, the University’s Student Counsellor will enlighten the students on aspects of examination stress, and propose techniques to maneuver through this common psychological condition.

    Examination anxiety is a widespread phenomenon that induces tension or angst among students while appearing for an examination. The discomfort spurts in several forms among individuals across spheres. Examination nerves, worry, or fear of failure are common for even the most talented student. Though varying intensity of stress is perhaps experienced among learners before and during exams, it impairs learning and adversely affects performance in examinations.

    Anxiety disorders are prevalent and impact about 18 percent of adults. An estimated 25 percent of 13-18-year-olds experience anxiety. However, according to the Anxiety and Depression Association of America (ADAA), only one-third of people suffering from angst seek treatment. Untreated childhood anxiety can trigger poor performance in all walks of life. On March 6, 2021, at 5 PM, Aayushi Sharma will be addressing this crucial phenomenon to help students exhibit their true potential.

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  • SRM University-AP and GWFM organised National Human Resource Conclave-2021 March 4, 2021

    Distinguished Guests

    SRM University-AP organised the grandest National HR Conclave-2021, the grandest conglomerate of Human Resource experts, on February 27, 2021, in association with the Global Workforce Management Forum. The theme of the conclave for this year was “Leading the Disruption- The HR Agenda for 2021 “. Senior Human Resource Leaders from reputed companies such as KPMG, Airbus, IBM, Informatica, Standard Chartered Bank, Flipkart, Shriram Bio-seeds, NCC Ltd, NOKIA, Infosys BPO, Volvo Group, Reliance Jio, Western Digital, Visa, Accenture, Grant Thornton LLP, Xperi Corp, Western Digital, Kromozones Software Pvt. Ltd, Shriram Bioseeds, SS&C Technologies delivered keynote speeches and participated in Panel Discussions in the daylong event.

    The event was started with the opening remarks of Prof V S Rao, Vice-Chancellor, SRM University-AP. In his speech, Prof Rao explained briefly how disruptive innovation had benefitted several industries such as the telecom and communication industry, automobile industry and others so far. It is high time to explore the opportunities in the Human Resource sector. “Covid-19 has provided us with many opportunities. Post-COVID era is the era of changed perspective and innovation, enabling the commoners to reap the benefits of technology,” said Prof Rao. He also stated the University encourages students to make use of the opportunities such as undergrad research, semester abroad program, student run-tech labs, etc to enhance their creative and innovative thinking.

    Advancing the proceedings of the event, the founders of GWFM gave a brief understanding of their organisational structure and operations. Global Workforce Management Forum, founded in June 2014 by Dr Shiva Kumar and Partho Ganguly, is the world’s first WFM Forum. It is a non-profit professional organisation comprising of a group of Senior WFM & HR professionals committed to promoting the WFM movement on the global platform. Mr Ganguly set the tone for the conclave by addressing the present stagnation in Human Resource and opportunities to move forward.

    In the first Keynote speech of the conclave Mr Unmesh Pawar, Partner – People Performance & Culture- KPMG India, explained how workforce reshaping is going to be a key element as we move forward. COVID-19 has changed the HR perspective globally. Mr Pawar took some realistic examples from whatever is happening worldwide and how it is creating shifts in overall organisational behaviour and operations.

    The event progressed with a few panel discussions. Commenting on the importance of Digital, Data and Disruptions, the panel agreed that data analytics is crucial in today’s world, where we are standing on the verge of digital transformation. Predictive data analysis is being used to make business decisions. It is very important to have a sharp and clear objective to move forward in this field with countless opportunities.

    Advancing into the event, Mr Suraj Chetri, Director HR Airbus India illuminated the audience with his strategic keynote on The Future of HR. “Start-ups are the future. Larger conglomerates will break into smaller companies with the abolishment of hierarchy. A lot of focus will be in healthcare and safety with special emphasis on mental health,” said Mr Chetri. According to him, a smart workplace is going a play a major role in the future. Technology will support employees to carry out several activities in a seamless way. It is going to impact the workplace culture and office management. Machine learning, data-driven automation, physical as well as virtual connectivity and Team collaborations are going to sustain in the future.

    In another discussion on HR strategies to build flexibility, adaptability, and agility, the panel agreed on that every crisis goes through a time of recovery. This is a recovery phase. What is needed is adaptability as a skill. People are now looking for adaptability as the most important tool and hiring criteria. There are many tools and technologies to aid the recruitment process. But that is for ease of administration. More important is how one positions himself? Students should be focused from the beginning to create their own brand, deciding their selling points and USPs.

    While speaking on the Future-proofing workforce 2020: Upskilling employees for future-oriented career trajectories, Mr Augustus Azariah, Human Resource Leader IBM mentioned that organisations used to build skills, capabilities, competencies, risk appetite among the employees. These skills are now being used to stay afloat in the storm called COVID-19. Analytics says storm riders are highly adaptable, willing to take risks with the resilience to get teams together. “If we walk through a journey of how HR has evolved over the years, we will find that it used to be process-driven, but now it is experiential and result- oriented. Conversion of data into actionable insights, design thinking, awareness of market trends, proactive learning and upskilling are the tools that employees of the future will need. To be an essential part of the future, one has to be digitally aware with a work experience consistent with his customers’ experience along with proper sensitisation in the workplace with the changed demographics,” advised Mr Azariah.

    Over 25 Human Resource experts joined the conclave to share their view and usher in the way forward for the students. the conclave provided food for thought for the fellow recruiters as well as the students were highly motivated to listen to the experts speaking on real time problems with a solution. Mr Vivekanandan, Assistant Director-CR&CS, SRM University-AP, cordially thanked all the speakers, panel members, and the GWFM for their efforts to make the conclave a grand success.

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  • Dr Jaganmohan Rao speaks on Automotive NVH- Future Challenges March 4, 2021

    Department of Mechanical Engineering welcomes Dr Jaganmohan Rao, Divisional Manager, Ashok Leyland, Chennai, on a Webinar to enlighten the students on ” Automotive NVH (Noise, Vibration and Harshness) – Future Challenges”. The webinar is scheduled for March 04, 2021, at 6 pm. In his speech, Dr Rao will concentrate on the Basics of Automotive Noise and Vibration, NVH Development Process in Industry, NVH Tools and Techniques and Vehicle and Systems NVH.

    Dr Jaganmohan Rao is an automotive professional with twenty years of vehicle development and testing experience in major automotive companies such as – Ashok Leyland, Cummins, Hero Honda and TVS motor) in India. He has been the Project Manager for many new product developments in Ashok Leyland in the NVH Domain. He further has Six Sigma Green belt and Black Belt certifications. Dr Rao was the TQBM Coordinator for Product development and a key member of Institute and Industry Relation Developments.

    Dr Rao has obtained his PhD in Mechanical Engineering from the National Institutes of Technology (NIT), Trichy. He is a veteran in the field of Noise Vibration and Harshness (NVH). Prior to his doctoral studies, Dr Rao did M.S. in Applied Mechanics from the Indian Institute of Technology (IIT), Madras. His bachelor studies in Mechanical Engineering was pursued from Jawaharlal Nehru Technological University, Kakinada, Andra Pradesh. He has published 14 papers in international Journals and Conferences. He is the proud owner of 2 patents in Electric vehicle fan design. As a Research Supervisor, he has guided 10 B.Tech and 2 M.Tech Projects. Dr Rao further owns a first level TRIZ certificate from The International TRIZ Association.

    Join the thought-provoking session today to groom yourself for the challenges of tomorrow.

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  • Dr. Harish S Vangala March 3, 2021
  • ECE Undergrads developed AI-based communication app for deaf and blind March 3, 2021

    Won prestigious i-Hack Alpha with a cash prize of $2300

    Department of Electronics and Communication Engineering rejoices in the exhilarating success of Harsha and Mahesh, the winners at iHack Alpha Hackathon. iHack Alpha was an AI-Hackathon, where developers from all backgrounds were invited to solve real-world problems with innovative AI solutions powered by sentient.io AI and Data platform. Unlike the usual hackathons, it was conducted over three weeks, starting from December 2, 2020, and finished on December 27, 2020, and participants were supposed to present a full-fledged application. Four themes were given to participants to work on in the hackathon- 1) Use of AI in retail 2) Use of AI in Customer service 3) Use of AI in media 4) Use of AI in Accessibility.

    Harsha and Mahesh chose to work on the use of AI in the Accessibility theme, where they were asked to build an AI – solution using the sentient.io services. The whole hackathon was divided into three phases 1.) Ideation Phase 2) Build Phase 3) Finals.
    Around 1083 teams participated across countries such as India, Malaysia, the Philippines, Indonesia, and Singapore.

    Harsha and Mahesh found their inspiration in the story of Helen Keller and decided to build an app with ease of accessibility for the blind and deaf persons. As Annie Sullivan used to help Helen in her communication, Harsha and Mahesh thought, why can’t they create an app which can be installed on the mobile phone and will do the same! The duo turned this crazy idea into reality by developing Artificial Voice- a communication app for the blind and deaf. Artificial Voice is a bidirectional communication app for the deaf and blind to send and receive messages with the help of AI-based technology such as Automatic Speech recognition, Text to speech converter, Audio format converter.

    The whole Hackathon was broadcasted online. Harsha and Mahesh’s presentation on Artificial Voice received high praise and acclaims from the judges, and the Team SRMAP(aka Team Square) secured first place in the prestigious i-Hack Alpha hackathon with a grand cash prize of $2300. Harsha is currently pursuing his 3rd year B. Tech Studies whereas Mahesh is in the 2nd year of his undergraduate studies at the Department of Electronics and Communications Engineering. “This success at i-Hack Alpha hackathon has boosted our confidence. We are working on better versions of the app and some other projects that can contribute to society,” said Harsha.

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  • Dr Gaurav Bhatnagar to interact on “The Partition-Frequency Enumeration Matrix” March 3, 2021

    Progressing with the series of Departmental Seminars, Department of Mathematics, SRM University-AP, Andhra Pradesh invites Dr Gaurav Bhatnagar, Visiting Associate Professor, Department of Mathematics, Ashoka University to deliver a lecture titled “The Partition-Frequency Enumeration Matrix” on March 10, 2021, at 3 PM.

    The Partition-Frequency Enumeration (PFE) matrix is an infinite upper-triangular number-theoretic matrix that is used to enumerate partition-like objects as an elementary approach. This matrix unifies voluminous results connecting number-theoretic functions to partition-type functions. The calculus is extended to arbitrary generating functions and functions with Weierstrass products. As a by-product, some well-known recurrence relations for many number-theoretic functions are recovered. These include the sum of divisors function, Ramanujan’s $\tau$ function, sums of squares and triangular numbers, and $\zeta(2n)$, where $n$ is a positive integer. As an application, Ramanujan’s famous congruences $p(5n+4)\equiv 0$ (mod $5)$ and $\tau(5n+5)\equiv 0$ (mod $5)$ are embedded into an infinite family of such congruences. During the lecture, Dr Gaurav Bhatnagar will highlight two other congruence results concerning the sum of the divisor function.

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  • Young researcher presents research paper amidst scholars at global conference – ICCCS 2020 March 3, 2021

    Nikhila Korivi offers revolutionary approach to ensure Data Security

    Nikhila Korivi, third year, Department of Computer Science and Engineering, SRM University- AP, Andhra Pradesh was steered by Dr Manikandan V M, Assistant Professor, Department of CSE, to present the pioneering research paper “Reversible Data hiding in encrypted images using checkerboard based pixel inversion” in the IEEE International Conference on Computing, Communication and Security (ICCCS-2020), IIT Patna, held on October 14-16, 2020.

    Nikhila and her mentor, Dr Manikandan V M, worked on the paper conjointly for which, she is profoundly grateful to the professor. She says, “I thank Dr Manikandan and my other professors at SRM University-AP for their continuedguidance that inspired me to do research. Their encouragement propelled me to successfully present the research paper at ICCCS-2020, a conference revered by the entire scientific community.”

    Nikhila has been keen on exploring and broadening her horizon of knowledge. Right from her early undergraduate days, Nikhila was intrigued by Information Security, an emerging discipline in the modern era. Soon she recognized that Reversible Data Hiding is an active research area in the realm of Information Security, which has extensive application in Medical Image Transmission, and Cloud Computing.

    On approaching her professor, Dr Manikandan enthused Nikhila to embark on the research work and propose a new Reversible Data Hiding scheme in encrypted images by using a checkerboard pattern-based pixel inversion technique. Nikhila informs, “The proposed scheme ensures a better bit error rate without compromising on the embedding rate. The algorithms were implemented using Matlab-2019 and the experimental studies of the proposed scheme have been carried out using a standard image dataset (USC-SIPI) managed by the University of Southern California.”

    This revolutionary approach is immensely beneficial when it comes to Data Security, and it is widely implemented in medical image transmission along with many other sectors. Fostering her interest in pursuing research and advanced studies, Nikhila plans to enhance her research work by focusing on designing and developing new Reversible Data Hiding schemes with better embedding rates without compromising other efficiency parameters such as computational complexity, robustness, and bit error rate.

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  • A prospect of exploring Satellite based Navigation in the 74th IIRS-ISRO outreach programme March 1, 2021

    SRM University-AP, Andhra Pradesh has collaborated with the Indian Institute of Remote Sensing (IIRS) -Indian Space Research Organization (ISRO)’s outreach programme, enabling the students of SRM University-AP to avail the 74th IIRS outreach programme titled “Satellite based Navigation: A Journey from GPS to Mobile Phone Platform” sponsored by the Indian Space Research Organisation, Department of Space, Government of India. This programme is scheduled for March 1-12, 2021 and will be held from 4 PM till 5.30 PM.

    In the modern era, an enormous volume of geo-spatial data is acquired from various sources, which is further processed for various studies on earth’s resources. These geospatial datasets require secondary data in the form of geo-tagged samples, Ground Control Points (GCPs), and ground-based large scale maps, which can be acquired using Global Navigation Satellite System (GNSS) technology. Apart from its applications in precise positioning, GNSS has applications in various areas such as Total Electron Content (TEC) estimation, earthquake studies, atmospheric studies, and mobile Geographic Information System (GIS).

    The 74th outreach programme is committed to impart the basic information about the GNSS, followed by the studies carried out in different related areas. At the end of this course, participants will be able to comprehend the use of GNSS receivers with different measurement and positioning techniques as per the application requirement.

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