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Amaravati Today

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Ms Vunnava Sai Likhita, an alumnus of SRM University-AP from the 2021 BTech Electrical and Electronics Engineering batch, has successfully secured four esteemed Central Government jobs. Hailing from Prakasham District in Andhra Pradesh, Likhita has diligently worked her way to secure four Central Government positions. Post her BTech in Electronics and Communications Engineering (ECE) from SRM University-AP, she undertook coaching for the ISRO entrance exams while simultaneously preparing for the GATE examination.

In the 2024 GATE exam, Likhita achieved an impressive 268th rank, marking the beginning of her remarkable journey toward success.Post GATE, she tackled competitive exams for DRDO, Air Force, and BEL. Her hard work and determination bore fruit when she cleared the exams for all four positions, earning commendable ranks. However, Likhita chose to accept the offer from ISRO as Scientist C.

In the DRDO exam, Likhita secured the position of Junior Research Fellow (JRF), while in the Air Force exam, she was appointed as a Junior Executive. At BEL, she was selected as a Probationary Engineer, and in the Intelligence Bureau, she has secured the position of a Junior Intelligence Officer.

On this occasion, University Pro-Chancellor, Dr P Sathyanarayanan; Vice Chancellor Prof. Manoj K Arora, and the faculty members, Dr Sreenivasulu Tupakula, Dr V Sateeshkrishna Dhuli, and Dr K A Sunita congratulated their former student.

Reflecting on her journey, Likhita stated, “Becoming an ISRO Scientist has always been my ambition. Upon completing my BTech, while many opt for corporate careers, I remained steadfast in my goal to serve my country. Today, I am proud to say that my dream has come true. My uncle at DRDO has been a source of inspiration for me. The encouragement from my parents and professors at SRM AP has played a pivotal role in helping me achieve my aspirations, and I am grateful for their unwavering support.”

The Department of Management under the Paari School of Business organised an engaging interactive session with Faculty and PhD Scholars on Experimental Research Design. The session was addressed by Prof. Raghunath Singh Rao, Professor of Marketing at UT, University of Texas, Austin. The event provided an insightful discussion on Marketing Research where Prof. Raghunath Singh Rao shared personal insights on his research and experiments conducted in India since 2014.

During the session, Prof. Rao discussed a specific experiment in the healthcare sector, highlighting the necessity of preventive healthcare in rural areas. He also presented findings from an experiment focused on the role of incentives for medical representatives and how these incentives influence their performance and sales strategies. His expertise on designing and implementing field experiments in India, offering practical insights and methodologies for conducting impactful research in the Indian context.

The outcome of the programme was two-fold. First, participants learned how to conduct in-field experiments addressing practical problems in India. Prof. Raghunath Singh Rao provided a framework for identifying relevant issues and designing experiments that can yield actionable insights. Second, attendees gained a comprehensive understanding of effectively conducting these experiments. Key points emphasised included the importance of clear objectives, selecting appropriate control and treatment groups, ensuring ethical considerations, and maintaining rigorous data collection and analysis methods. Prof. Rao also highlighted the need for adaptability in the field, considering local contexts and potential challenges. Additionally, the session covered how to conduct research through mathematical models, providing a robust approach to analysing complex data and deriving meaningful conclusions. This knowledge equips researchers with the tools to design and implement impactful field experiments, ultimately contributing to solving real-world problems in India