Department of Corporate Relations & Career Services (CRCS), along with School of Entrepreneurship And Management Studies (SEAMS), SRM University AP, Andhra Pradesh welcomes Prof Bushan D Sudhakar, Professor, Department of International Business, School of Management, Pondicherry Central University, Puducherry as the guest speaker in a session titled “Changing business leadership paradigm” on December 29, 2020, at 4 PM. Prof Bushan is an adept,strategically focused professor having over 25 years of proficiency in teaching,research, and leadership. Further, he is extensively involved in corporate training, branding, digital marketing, marketing strategy formulation and implementation, new – product introduction, promotion planning, market distribution, supply chain management, advertising, and communication. Also, his primary research interest is in the analytical modeling of marketing, branding, and advertising with stylized consumer behavior models. Along with being an Editorial Member of the International Journal of Economics and Management Science, Prof Bushan is the honored recipient of the Best Teacher Award (2004), Raman Fellowship for the Post Doctoral Research in the US (2013), Bharat Gaurav Award(2016), and Bharat Vidhya Ratan Award (2018) during his career. Prof Bushan’s vast knowledge and expertise in the realm of business and management will enable audience of the webinar to seamlessly confront challenges imposed by the transforming business dynamics enforced by altered focus.