The Directorate of International Relations &Higher Studies recently concluded the Aadigyan—Indian Immersion Program 2024, a comprehensive five-day event held from August 16th to 20th. This program was designed to provide bachelor students from UTP Malaysia with an immersive experience of Indian culture, economy, and technological advancements.
The program offered a rich blend of academic lectures, hands-on workshops, industry visits, cultural experiences, and recreational activities. Over the course of five days, students engaged in cultural exchange and understanding through interactive sessions and cultural tours, fostering a deeper connection between Indian and Malaysian students.
Participants were introduced to various facets of Indian history, economy, business models, and technological advancements, broadening their intellectual horizons. Industry visits provided insights into the Indian industrial landscape, promoting an understanding of emerging trends and opportunities.
Highlights of Aadigyan IIP 2024:
- Design Thinking Workshop: Conducted by Prof. Satyanarayana Duvvuri, Associate Director – Directorate of Executive Education and Professional Studies & Professor of Practice, Paari School of Business.
- Essence of Entrepreneurship: A session by Prof. Sidharth Tripathy, Director of Entrepreneurship and Innovation, highlighting the importance of creating new products and ideas to meet market needs. Prof. Tripathy explained that entrepreneurship is derived from the Sanskrit words “antah” (innermost) and “prerna” (inspiration).
- Climate Change Solutions: Students were tasked with providing solutions for contemporary climate change issues, enhancing their understanding of the scope and impact of these problems.
- Customer-Centric Product Development: Emphasized the need for a deep understanding of customers, empathy, and creative problem-solving. Students learned the importance of observing market dynamics to connect with customers effectively.
- Business Insights: AVS Kamesh from PSB provided an introduction to key elements of business and career paths in marketing and management.
- Digital Marketing: Kirti Krishna conducted a session on digital marketing tools and the differences between traditional and digital marketing.
The program concluded with a valedictory address by Sandeep Samala. During the ceremony, students and professors from the IR council shared heartfelt experiences, reflecting on their journey together. The event was marked by the exchange of mementos and the capturing of photographs, commemorating this significant event in their academic careers. Aadigyan IIP 2024 aimed to inspire, educate, and empower the next generation of leaders from Malaysia, preparing them to tackle the challenges and opportunities of the 21st-century global landscape.
The “Aadigyan – Indian Immersion Program 2024” at SRM University-AP stands as a testament to the institution’s commitment to fostering global understanding and preparing future leaders for success in the interconnected world.
