Professor & Dean

Prof. Bharadhwaj Sivakumaran

Paari School of Business

Interests

  1. Impulse Buying Behaviour
  2. Marketing for the Public Good and Consumer Welfare
  3. Variety Seeking Behaviour

Faculty Details

Education

1992

Vivekandanda College, Chennai
India
BSc Chemistry

1994

BIM, Trichy
India
MBA

2002

: University of Maryland, College Park
USA
PhD in Marketing

Experience

  • 1994-1996: Senior Executive (Marketing), EID Parry India Limited
  • 1996-1998: Lecturer, Loyola Institute of Business Administration, Chennai
  • 2002-2004: Assistant Professor, Nanyang Business School, Nanyang Technological University, Singapore
  • 2004-2009: Assistant Professor, IIT Madras
  • 2009 till 2022: Professor, then Dr Bala V and Vasantha Balachandran Chair Professor of Marketing and Director (Research), Great Lakes Institute of Management, Chennai

Research Interest

  • Impulse Buying Behaviour
  • Marketing for the Public Good and Consumer Welfare
  • Variety Seeking Behaviour

Awards & Fellowships

  • 1999: Dean’s Summer Research Fellowship Award, University of Maryland, College Park
  • 2000: Dean’s Summer Research Fellowship Award, University of Maryland, College Park
  • 2009: Emerald India Research Fund Award

Publications

  • Srivastava, Bharadhwaj Sivakumaran, Satish Maheswarappa and Justin Paul (2022), “Nostalgia” A Review, Propositions and Future Research Agenda”, Journal of Advertising, forthcoming. ABDC rating: A. Scopus: Q1
  • Harindranath, RM and Bharadhwaj Sivakumaran (2022), “Promotional Inputs and Selling: Evidence from India”, Journal of Business and Industrial Marketing, forthcoming. ABDC rating: A. Scopus: Q1
  • Kirubaharan Boobalan, Bharadhwaj Sivakumaran and Margaret Susairaj, (2022), “Organic Food Preferences: A Comparison of American and Indian Consumers”, No. 104627, Food Quality and Preference. ABDC rating: A. Scopus: Q1.
  • Piyush Sharma, Bharadhwaj Sivakumaran and Geetha Mohan (2022), “Using Schmid-Leiman Solution With Higher-Order Constructs in Marketing Research”, Marketing Intelligence and Planning, Vol. 40 No. 4, pp. 513-526. Scopus: Q1.
  • Bilwa Upadhye, Debasis Pradhan, Bharadhwaj Sivakumaran and Teidorlang Lyngdoh (2022), “The Impact of Advertising Appeals on Impulse Buying", Marketing Intelligence and Planning, Vol. 40 No. 3, pp. 358-371. ABDC rating: A. Scopus: Q1.
  • Bilwa Upadhye, Bharadhwaj Sivakumaran, Debasis Pradhan and Teidorlang Lyngdoh (2022), “Can Planning Prompt be a Boon for Impulsive Customers? Moderating roles of Product Category and Decisional Procrastination", Psychology and Marketing, Vol. 38(8), pp. 1197-1219 . ABDC rating: A. Scopus: Q1.
  • Nirmalya Bandyopadhyay, Bharadhwaj Sivakumaran, Ravi Shekhar Kumar and Sanjay Patro (2022), “Immediate or Delayed! Whether various types of consumer sales promotions drive impulse buying? An empirical investigation”, Journal of Retailing and Consumer Services, Vol. 61, pp. 102502. ABDC Rating: A.  Scopus: Q1.
  • Ashwin Baliga, Vaibhav Chawla, LS Ganesh, Vijaya Sunder and Bharadhwaj Sivakumaran (2021), “Service Failure and Recovery in B2B Markets: a Morphological Analysis”, Journal of Business Research, Vol. 131, pp. 763-781. ABDC Rating: A. Scopus: Q1.
  • Sriram Dorai, Nataraj B and Bharadhwaj Sivakumaran (2021), “Enhancing Relationships in E-Tail: Role of Relationship Quality and Duration”, Journal of Retailing and Consumer Services, Vol. 58, 102293. ABDC Rating: A. Scopus: Q1.
  • Kirubaharan Boobalan, Geetha Sulur Nachimuthu and Bharadhwaj Sivakumaran (2021), “Understanding the Psychological Benefits in Organic Consumerism: An Empirical Investigation”, Food Quality and Preference, Vol. 87, pp. 104070. ABDC Rating: A. Scopus: Q1
  • Sujatha Manohar, Varisha Rehman and Bharadhwaj Sivakumaran (2021), “Role of Unfamiliarity and Information on Consumers’ Willingness to Try New Healthy Foods”, Food Quality and Preference, Vol. 87, pp. 104037. ABDC Rating: A. Scopus: Q1.
  • Harindranath, RM and Bharadhwaj Sivakumaran (2021), “Perceived Impact of Promotional Support: Issues and Scale”, Journal of Promotion Management, Vol. 27(1), pp. 77-102. ABDC Rating: B. Scopus: Q1.
  • Shameem Shagirbasha and Bharadhwaj Sivakumaran (2021), “Cognitive Appraisal, Emotional Labour and Organizational Citizenship Behavior: Evidence from Hotel Industry”, Journal of Hospitality and Tourism Management. ABDC rating: A. Scopus: Q1
  • Harindranath RM, Bharadhwaj Sivakumaran and Jayanth Jacob, (2019), "The Moderating Role of Sales Experience in Adaptive Selling, Customer Orientation and Job Satisfaction in a Unionized Setting", Journal of Business and Industrial Marketing, Vol. 34(8), pp. 1724-1735. ABDC Rating: A. Scopus: Q1.
  • Angeline Fernando, Bharadhwaj Sivakumaran and L Suganthi (2018), “Comparison of Perceived Acquisition Value Sought by Online Second Hand and New Goods Shoppers”, European Journal of Marketing, Vol. 52 (7/8), pp. 1412-1438. ABDC Rating: A*. Scopus: Q1.
  • Arti Kalro, Bharadhwaj Sivakumaran and Rahul Marathe (2017), “The Ad Format-Strategy Effect on Comparative Advertising Effectiveness”, European Journal of Marketing, Vol. 51 (1), pp. 99-122. ABDC Rating: A*. Scopus: Q1.
  • Angeline Fernando, L Suganthi and Bharadhwaj Sivakumaran (2014), “If you Blog Will They Follow? Using
    Online Media to Set the Agenda for Consumer Concerns on “Greenwashed” Environmental Claims”, Journal of Advertising, Vol. 43 (2), pp. 167-180. ABDC Rating: A. Scopus: Q1.
  • Piyush Sharma, Bharadhwaj Sivakumaran and Roger Marsall (2014), “Exploring Impulse Buying in Services:
    Towards an Integrative Framework”, Journal of the Academy of Marketing Science, Vol. 42 (2), pp. 154-170. ABDC Rating: FT50 and A*. Scopus: Q1.
  • Piyush Sharma, Bharadhwaj Sivakumaran and Roger Marshall (2014), “Looking Beyond Impulse Buying: A Cross-
    cultural and Multi-domain Investigation of Consumer Impulsiveness", European Journal of Marketing, Vol. 48 (5/6), pp. 1159-1179. ABDC Rating: A*. Scopus: Q1
  • Geetha Mohan, Bharadhwaj Sivakumaran and Piyush Sharma (2013), “The Impact of Store Environment on Impulse Buying”, European Journal of Marketing, Vol. 47 (10), pp. 1711-1732. ABDC Rating: A*. Scopus: Q1.
  • Geetha Mohan, Bharadhwaj Sivakumaran and Piyush Sharma (2012), “Store Environment’s Impact on Variety Seeking”, Journal of Retailing and Consumer Services, Vol. 19 (4), pp. 419-428. ABDC Rating: A. Scopus: Q1.
  • Sharma, P., Sivakumaran, B., & Marshall, R. (2010), Journal of Business Research, “Impulse Buying and Variety Seeking: A Trait-Correlates Perspective”, 63(3), pp. 276-283. ABDC Rating: A. Scopus: Q1.

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