Assistant Professor

Dr Md Asadul Haque

Department of Management

Interests

  1. Customer Relationship Management
  2. Branding & Corporate Communication
  3. Services Marketing

Faculty Details

Education

2007

Aligarh Muslim University
India
BSc (Industrial Chemistry)

2009

Centre for Management Studies,
Jamia Millia Islamia
India
MBA (Marketing)

2015

Faculty of Management Studies & Research,
Aligarh Muslim University
PhD (Business Administration)

Experience

  • 2015-2017- Assistant Professor (Contractual) - Aligarh Muslim University (Kishanganj Centre)
  • 2018- Sep 2021- Assistant Professor - Amity University (Lucknow Campus)

Research Interest

  • Application of Customer Relationship Management in various sectors
  • Process of Branding & Corporate Communication by brands
  • Dimensions of Services Marketing

Awards & Fellowships

  • 2012 – UGC-NET (Management) – University Grant Commission
  • 2012- MANF for PhD- Ministry of Minority Affairs through UGC

Publications

  • Scale for Measuring Political Sensitivity: An Empirical Investigation on Young Indian Voters (2020); MD Kirmani, F Hasan, A Haque.; Journal of Political Marketing (https://doi.org/10.1080/15377857.2020.1823932)
  • Employer Branding Aids in Enhancing Employee Attraction and Retention (2020); A Ahmad, MN Khan, MA Haque: Journal of Asia-Pacific Business; 21 (1); 27-38
  • Adoption of Internet banking in India: A Customer Relationship Management Perspective (2013); MA Haque, AA Syed; International Journal of Management Development and Information Technology, Vol 11

Contact Details

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