Assistant Professor

Dr Md Faiz Ahmad

Department of Management

Interests

  1. Digital Marketing
  2. Social Media Marketing
  3. Business Research Methods

Faculty Details

Education

2007

Bangalore University
India
BBM

2011

Maulana Azad National Urdu University
Hyderabad, India
MBA (Marketing and Finance)

2013

Maulana Azad National Urdu University
Hyderabad, India
M.Phil. (Management Studies)

2019

University of Hyderabad
India
PhD (Management Studies)

Experience

  • Feb 2021 to July 2022 – Assistant Professor – Malla Reddy University, Hyderabad
  • Oct 2019 to Feb 2021 - Assistant Professor – KL University, Hyderabad
  • July 2018 to Aug 2019 – Research Faculty – Institute for Advanced Studies in Complex Choices, Hyderabad
  • March 2012 – May 2012 – Lecturer – Maulana Azad National Urdu University, Hyderabad
  • Sep 2007 to Aug 2009 – Process Executive-Operations – Infosys, Bangalore

Research Interest

  • Consumer purchase decision making on social media
  • Role of digital and social media in marketing

Awards & Fellowships

  • 2013-14 – Maulana Azad National Fellowship (SRF) – UGC
  • 2011-12 – Maulana Azad National Fellowship (JRF) – UGC
  • July 2018 – NET (Commerce) – UGC
  • June 2014 – NET (Management) - UGC
  • Dec 2013 – NET (Management) - UGC
  • June 2013 – NET (Management) - UGC
  • June 2012 – NET (Management) - UGC

Publications

Journals
  • 1. Alam, M.D., Azeem, M. A, Farooqi, M.R., Ahmad, M.F., Khan, M. A., Khan, M.J.A. (2022). e-CRM in e-tail Organizations - A Boon for Technological Infrastructure Development, Academy of Marketing Studies Journal, 26(2), pp 1-8.
  • 2. Khan, M. A., Zeeshan, K., Ahmad, M.F, Azhar, S., Alakkas, A.A., Farooqi, M.R. (2021). A Study of Stock Performance of Select IPOs in India,
  • 3. Khan, M. A., Ahmad, M.F, Zeeshan, K., Azhar, S., Farooqi, M.R. (2021). Financial analysis of dairy companies in India: A comparative study of selected companies, Agricultural Mechanization in Asia, Africa and Latin America, 51(1), pp 1159-1170.
  • 4. Farooqi, M. R. & Ahmad, M. F. (2018). The Effectiveness of Online Advertising on Consumers’ mind – An Empirical Study, International Journal of Engineering and Technology, Vol. 7 (2.11) 48-51.
    • Book Chapters
  • 1. Farooqi, M. R., Rahman, A., Ahmad, M. F., Supriya. (2022). Energy Development as a Driver of Economic Growth: Evidence from Developing Nations. In Singh, P., Singh, S., Kumar, G., and Baweja, P. in Energy: Crises, Challenges and Solutions. Ch. 5, pp 91-107. (John Wiley and Sons Ltd.). https://doi.org/10.1002/9781119741503.ch5
  • 2. Ahmad M.F., Farooqi M.R. (2020). WhatsApp: A Business Tool in Unorganized Retail with Reference to TAM. In Kumar A., Paprzycki M., Gunjan V. (eds) ICDSMLA 2019. Lecture Notes in Electrical Engineering, vol 601. Springer, Singapore. https://doi.org/10.1007/978-981-15-1420-3_7.

    • Contact Details

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