- Consumer Choice Architecture
- Marketing Research and Analytics
- Design Thinking/ Human Centred Design and Innovation
Experience top of the world living and learning at SRM University-AP
+91-863-2343000
080-6988-6999
Email: admissions@srmap.edu.in
SRM University-AP, Neerukonda,
Mangalagiri Mandal, Guntur District, Andhra Pradesh - 522240
- 2021- 2024 (July)-APAC UX Research Leader, SEEK Australia (seek.com.au and Jobstreet.com)
- 2020- 2021- HCD Consultant and Trainer, NTUC Learning Hub, Singapore Human8 Consulting, Singapore
- 2013-2018- Director Client Services and Head of Training, Nieslsen (Malaysia), Kuala Lumpur
- 2012-2013- Market and Consumer Insights Manager, Research In Motion (Blackberry), Singapore
- 2009-2012- Senior Research Manager, Market Probe Asia Pacific Pte Ltd, Singapore
- 2007-2009- Associate Project Director, Kantar Middle East, Dubai (UAE)
- 2005-2007- Manager, Business Research and Corporate Planning,Hindustan Unilever Ltd, Mumbai (India)
- 2007 – 2nd position at paper presentation on Marketing Innovation – Market Research Society of India (MRSI)
- 2014- Annual best team performance award (Consumer and Market Insights)- Nielsen Malaysia
- Strategic Innovation using Human Centred Design
- Customer segmentation and Hyper personalization using AI and ML
- Storytelling with data for data driven decision making.
- Customer experience management, customer journey design
Journals
- A model for customer loyalty for retail stores inside shopping malls–an Indian perspective, A Majumdar, Journal of Services Research (2205) 27 (1), 5-21
- Drivers of Brand Switching Behavior in Mobile Telecommunications, N Grigoriu, A Majumdar, Lars Lie, Athens Journal of Mass Media Communications (2018), Volume 4, Issue 1, 7-28
EMAIL: aveek.m@srmap.edu.in