The Centre for Consumer Research in India (CCRI) has secured its first industry-funded project. Afterthought Feedback Services, a leading and eminent Marketing Research (MR) company in Hyderabad, funded a project titled “Awareness of Unhealthy Food Consumed by Indian Consumers: An Empirical Analysis” to the tune of Rs 1.5 lakhs. The project will be executed by Prof. Bharadhwaj Sivakumaran, Dr Mohd Danish Kirmani and Dr Vimal Babu. More than ten students from the BBA and MBA programmes would help in doing the project as well. The project would study the extent to which employees consume unhealthy food and suggest ways of making employees eat healthy food. Mr Rahul Pulupudi, CEO of Afterthought Feedback Services, handed over the cheque to Prof. Bharadhwaj Sivakumaran, Dean-Paari School of Business. CCRI thanks Afterthought Feedback Services for its kind gesture!
The project would be of help to the Paari School of Business in general and its students in particular; and also be of help to society at large.