- Branding and Innovation
- Branding in Small and Medium Companies
Experience top of the world living and learning at SRM University-AP
+91-863-2343000
080-6988-6999
Email: admissions@srmap.edu.in
SRM University-AP, Neerukonda,
Mangalagiri Mandal, Guntur District, Andhra Pradesh - 522240
- 2021 – Assistant Professor – Mallareddy University, Hyderabad
- 2018 to 2020 – Brand Manager – WindowSquare Advertising, Hyderabad
- Innovation and Branding in Indian companies- Small and Medium sized
- Using analytics to make brand decisions- Brand Analytics
- 2012 – JRF – UGC
- Dr. Chetan Srivastava and Rohit Kumar (2021). Moderators in Brand Orientation brand performance relationship in SMEs-An empirical study. Journal for Global Business Advancement (JGBA) (Accepted)(Scopus Indexed)
- Dr. Chetan Srivastava and Rohit Kumar (2019). Moderators in Brand Orientation brand performance relationship in SMEs- A conceptual framework. Journal of Emerging Technologies and Innovative Research, Vol 6(6). 251-261.
- Abhimalla, R. K. (with Dash, D. P., Baba, V. V., Stokes, P., & D’Cruz, P.) (2014). Doing and disseminating meaningful research. Research World, 11, Article S11.1
- Rohit Kumar, Sameera G, Subhashini(2012) Aural marketing- A study on the effect of sound in TV commercials: GITAM Journal of management; ISSN no: 0972-740X, vol 7
- E-mail id: rohitkumar.a@srmap.edu.in