Prof. Kriti Krishna is a seasoned UX researcher and designer specializing in human-computer interaction, design thinking, and gamification. With a Ph.D. in Marketing from the Indian Institute of Management Lucknow, she has over eight years of experience in both qualitative and quantitative market research, including extensive work in user experience (UX) research for digital products. Her professional journey includes key roles as a Lead Consultant at Nabler (now Brainlabs) and as a researcher for the Accessible India Campaign, where she conducted user research to enhance digital accessibility for persons with disabilities. Prof. Krishna's research has been published in esteemed journals such as the European Journal of Marketing, and she frequently contributes thought leadership articles on user engagement.
Prof. Krishna is passionate about the convergence of human behavior and technology and is skilled in applying the Design Thinking process to translate customer needs into effective design prototypes. She has taught courses in market research and promotional strategy to MBA students and is actively engaged in workshops and seminars to share her expertise. Her work has directly influenced policy decisions to improve educational accessibility in India, and she continues to drive innovation through her research on gamification and consumer mindsets in e-commerce. A frequent presenter at international conferences, Prof. Krishna is committed to advancing the field of UX research and fostering a more inclusive digital environment.