Professor of Practice & Associate Director - Outreach

Dr Kollath Jesudas George

Paari School of Business

Interests

  • Online Retail
  • Customer intention to complain

Faculty Details

Education

1992

Delhi University
B.A. History

1994

Delhi University
M.A. Ancient History and Culture

2010

Sikkim Manipal University
MBA-Retail Operations

2022

ITM University Raipur
Ph.D

Experience

  • April 1998–Dec 2004: General Manager (Marketing & Operations) M/s Seasonal Dekor Pvt. Ltd., New Delhi
  • Jan 2005–Apr 2006: General Manager (Dealer Management/Sourcing) Astha EXI & Promoters Pvt. Ltd., New Delhi
  • May 2006-Feb 2008: Sr. Manager (Sales and Business Development) Additional Charge Marketing. Home Stores (India) limited, New Delhi
  • Feb 2008–May 2009: Head Marketing and Retail - Operations. Triveni Retail Ventures Pvt. Ltd, New Delhi.
  • Jun 2009–May 2012: Assistant Professor - Retail. Birla Institute of Management Technology, New Delhi
  • Jun 2012-Oct 2013: Deputy General Manager – Placements and Assistant Professor-Retail. Prin LN Welingkar Institute of Management, Mumbai
  • Nov 2013-July- July 2017 Assistant Professor- Retail and Chairman-Placements.
  • Nov 2016-July 2017 Associate Professor- Marketing and Chairman-Placements & Executive Education. T.A.Pai Management Institute- TAPMI, Manipal.
  • Aug 2017-Feb 2019: Director- Career and Corporate Service. Great Lakes Institute of Management- Gurgaon
  • March 2019-Feb 2020: Director- Career Management Services and Admissions SOBD. School of Inspired Leadership. Gurugram.
  • Feb 2020-Jan 2024: Head- Outreach-Strategic Initiatives and Associate Professor- Marketing, Assistant Dean- School of Management/ School of Economics and Commerce- Placements/ Executive Education and Admissions. BML Munjal University. Gurugram

Research Interest

  • Customer Intention to Complain, to ascertain how the developed scale reacts to income, location and education level.
  • Understand the Psychology behind the Customers intention to complain.

Publications

  • Merchandising Management Book Chapter Merchandising Management. Nitra 2010. Slovakia
  • Customer intention to complain online retail- scale development and validation customer intention to complain online retail- scale development and validation. Academy of Marketing Studies Journal, 2019
  • Customer Intention to Complain Online Retail- Scale development- Item generation and purification. Academy of Marketing studies journal- 2020
  • Retail Competency Evaluation of a Pharmacy Company- A DEA Approach Srujjan- Dehra Dun Institute of Technology School of Business. 14th edition.

    • Contact Details

    • E-mail id:george.kj@srmap.edu.in
    TOP