Significance of AI in Marketing and Business

The business domain is a highly evolving and dynamic sector that utilises modern-day tools and technology to propel various fields including marketing and branding. The Paari School of Business is organising a guest talk on September 26, 2023, titled “AI and Generative AI-Powered Marketing” by Mr Laxminarayanan G, Senior Vice President and Global Delivery Head of Polestar Solutions. The session will delve into the significance and impact of AI-powered marketing on the management sector.

Join the session for an insightful lecture!

About the Speaker

Mr Laxminarayanan G is an experienced management consultant with extensive experience in providing AI, Analytics and Digital Marketing consulting to many Fortune 500 companies over the last 16 years. He has played leadership roles in various firms including Deloitte and PwC. He is a management graduate from IIM Lucknow and has a postgraduate diploma in AI/ML. He is also a visiting faculty in IIM Kolkata, IIM Lucknow and IIM Amritsar engaged in teaching modern-day tools and techniques to students. He has been associated with several top b schools in mentoring and teaching students in the AI and marketing domain. He is also an avid speaker at different industry forums and a regular guide to several MSMEs through CII and NASSCOM.