Inauguration of SRM ECell microsite

Upscaling and Innovation are two of the most integral components of Entrepreneurship.

Hence after almost a year full of Phenomenal experiences, international connections, first-hand interactions with Founders, CEOs and Experts, SRM Entrepreneurship is delighted to announce its newest version SRM ECell 3.0

So hope all of you are ready for even more breathtaking roles and many more latest spectacular initiatives. Technology makes life easier for us in many ways. The student community of SRM E-cell has taken this initiative to reimagine data interaction.

We are honoured to state that the Inauguration Ceremony will be graced by our honourable Pro-Vice-Chancellor, Prof D Narayana Rao.

The inauguration ceremony is scheduled for October 25, 2021, at 11.30 am (IST). The latest SRM ECell microsite will also be unveiled during the event.

We look forward to your gracious presence that would add vibrancy to the entire event.

The placement legacy of the CR&CS Department at SRM University-AP continues with more and more students from the Class of 2022 getting placed at their dream companies. Take heed to our students from Computer Science Engineering and, Electronics and Communications Engineering as they passionately talk about the support they have received from the Placement cell and faculty members in securing their Super Dream job offer at Optum UnitedHealth Group. Students explain the methods of preparing for the recruitment drive, role of curriculum and faculty of SRM AP in knowledge creation, approachability of CR&CS team during placement season, and their hopes and aspirations for the future.

13 students placed at Optum UnitedHealth Group

Godavarthi Chandra Keerthi

It is a dream come true and I am looking forward to working in the company. With constant support and training from our placement department, I could prepare for the company-specific tests and regular practice from various sources helped me a lot. Coding skills were incorporated into our curriculum throughout the early years of our engineering programme, which aided us in laying a solid foundation. Our instructors mentored us regularly, which helped us recognise where we were lacking. We were exposed to many activities like workshops, hackathons, etc. Our doubts were clarified within no time and we could move forward with the next steps. I would advise my juniors to understand their strengths and limitations and focus on improving them. And I believe that consistent practice is the key to achieving whatever one desires. I aspire to see myself in a respectable position in future.

13 students placed at Optum UnitedHealth Group

Harshini Thotakura

I am selected for Optum UHG, one of my dream companies to work in. The day I got the result mail, I and my parents were beyond happy. My placement preparation started in my 2nd year only. Competitive programming has already been included in the curriculum since then. Two months before the placement season, student-specific training and boot camps are organized by the CR&CS where I started developing in-depth knowledge in all the domains. Strategic advice and techniques by the CCC team helped me stay prepared for every round in the company process. Almost 100 companies lined up and the placement department never failed to help me in all possible ways they can. I suggest juniors simply follow the guidance of faculty members, develop interesting projects, attend workshops that will help in the future placement drives as companies mainly focus on practical knowledge. Learn from the rejections and believe in hard work. Finally, confidence matters more.

13 students placed at Optum UnitedHealth Group

Kurapati Nikitha Chowdary

I am satisfied and feeling blissful for starting my career in a reputed company. I sincerely thank my university for showing me the path and guiding me to shape my career. Researching about Optum on online platforms like Glassdoor, LinkedIn and based on the company website reviews and requirements I prepared myself for the whole process. The opportunities provided by the Placement Department like the training classes, interactive sessions and mock interviews helped me to gain confidence and overcome the fear of facing the interview panel. Our instructors mentored us regularly, which helped us recognize where we were lacking. My suggestion to juniors is since we are all under the umbrella of SRM University-AP, we don’t have to search or worry about the opportunities. So the only thing is to start preparing early and constant practice will help them to achieve their dream. Always keep updating resume as per industry standards and company specifications.

13 students placed at Optum UnitedHealth Group

Kothuru Sai Sandeepa

Choosing SRM-AP was one of my best choices ever. Everyone would have a dream to get placed in good company and prove themselves. To achieve that one needs the right platform. I never thought that a college would work at this best level to make students achieve what they wish for. I am very happy on receiving the offer from a good company like I always dreamt of. I am very happy and proud to say that SRM University-AP has made this happen. The faculty and the training given by them helped me to achieve this. I especially thank the CR&CS department for the guidance they gave. They are very approachable and are available at all the time. I suggest my juniors and others make use of the resources provided by the University and make the best out of it. The faculty and the curriculum which the University gave us is the best and helped me to choose the right path. The University has also taught me to design my career. I am very thankful for all the support given by my college to help me achieve this success of getting placed at Optum, UnitedHealth Group.

13 students placed at Optum UnitedHealth Group

Lakshmi Vallala

As I receive my offer from Optum, I must take the opportunity to thank SRMAP for supporting me secure a job during these times of crisis. I spent time coding and upskilling every day as a part of my preparation. The curriculum of SRMAP focuses on preparing an individual with domain knowledge. It also exposes us to an early coding culture. The Placement Department of SRMAP has been very prompt to discuss any requests from students. We were given orientation about all companies so that we could clarify doubts and attend company-specific training. We had numerous companies scheduled to visit us daily. These options helped me understand the role I fit in and the skills I needed to focus on. CCC training played a fundamental role in enhancing the quality of our skills. Mock interviews and group discussions helped us understand the process better and learn where we stood. To all the juniors and others looking to go down this path, remain high-spirited, confident and attend to your schedule till you achieve what suits you. My plans for the future include building my technical expertise in my domain and moving ahead with more responsibilities in life.

13 students placed at Optum UnitedHealth Group

Navya Sri Mididodla

Getting placed in Optum UHG is like a dream which has come true for me. SRM AP is a great place for us to develop ourselves both personally and professionally. The intensive placement training we received from the CR&CS department helped us to sharpen our technical skills such as coding skills, OS, DSA, Networks. They have also provided us with the aptitude and interpersonal skills training which helped us to tackle the HR interview round. The faculty members and mentors are always ready to clear our doubts and continuously help us to improve our performance by conducting mock interviews by industry experts, group discussion sessions, etc… They encouraged us when we are in lowspirits. SRM AP has done a great job in bringing many reputed companies such as Amazon, Paypal, Barclays, etc… for placement drive. All along the way my family and faculty have supported me in this stressful yet fruitful journey of placement drive. I would like to take this chance to thank SRM AP Management, the CR&CS department, Faculty and mentors for giving me the chance to fulfil my dream.

13 students placed at Optum UnitedHealth Group

Nanduri Geeta Kiranmai

When I came to know that I received an offer in Optum UHG as a software engineer, it was like my dream come true moment. I am very happy that I got an opportunity to enter into a well-established company at the beginning of my professional career. I used to do a lot of coding on data structures and algorithms from my second year itself. The sessions taught by CCC and their regular practice links as Homeworks brushed up my fundamental concepts in programming. I used to maintain handwritten notes on all the core subjects in my bachelors, which helped me to revise the concepts a day before the interview. I was able to mention all the projects that I have mentioned in my resume.
One of the most important aspects of being an SRMite is a high standard curriculum which helped me in acquiring knowledge in all kinds of domains related to CSE. The curriculum made me establish a strong foundation that is required for industries at present.
The efforts of the Placements Department is not only appreciated by me but also by my family for their dedicated work towards all the students who enrolled in placement. Superset portal made the process of the recruitment drive simple and easy, the Opportunities provided by the Placements Department are so great that all the students get placed in dream jobs! The placement team came up with their online sessions for clearing the doubts of the students regarding the placements weekly which helped us a lot in this pandemic even though we didn’t have offline classes the process of placements went on smoothly.
I suggest to my juniors to get prepared with projects from the beginning itself so get ready for the placement by the starting of the fourth year with a good resume. I advise the students to pick a coding platform of their choice and do regular practice on it so that they develop logical and problem-solving skills

13 students placed at Optum UnitedHealth Group

Sadhvika Nalluri

I am really happy about the offer at Optum because it was my first interview and I got placed right at that. I could perform well for theoretical questions in programming languages in which I am good in and also the coding part. I brushed through the concepts of OOPS, C, C++, DBMS and my academic projects. Most of the questions they asked in the interview were already in the curriculum and our faculty rally helped us a lot while studying and also clarified our doubts. The academic projects we have done were so much useful in the interview.
The CR&CS department gave us special classes to go through the concepts of major subjects that are required to crack the job. They also provided special classes in association with training institutes on communication skills and interview skills. They will respond to us immediately if there is an issue either in the interview or while writing the exam.
My message to juniors is that before I got this offer, I was rejected by so many companies without even qualifying prelims. There were some days when I got an invitation for the interview but could not attend as there was no invite link in the email. But I did not lose hope. So have patience and wait for your chance.

13 students placed at Optum UnitedHealth Group

Sourish Mukherjee

This job offer from Optum is a dream come true for me. I can’t be happier since this is everything I expected from my first job. As soon as saw the job offer on our portal, I started to prepare for my logic and technical assessment. The coursework provided by CDC was very helpful and the domain training lessons provided by the college helped me do well in the assessments. After I received a call for the technical interview, I immediately started focusing on my projects and started brushing up on my technical knowledge based on my resume. The guidance of the esteemed faculty of SRM University-AP is a vital reason for my success. I thank them for building my resume and for all the knowledge they imparted to us, despite remotely working due to the pandemic. I consulted with my teammates and friends as well and as a result of all this and determination, I have been able to crack the final HR interview.
The mock interviews conducted by the CR&CS department helped me refine my answers and my personality as a suitable candidate. My father also helped me immensely to prepare for my interviews. I thank the CR&CS department for choosing reputed companies and giving me a chance to apply for this job opening and for ensuring the process is as smooth as possible. I would like to share a few words for my juniors and peers. Everyone will get a chance to prove themselves and reach their goal. Never lose hope and keep striving for your goals. Don’t feel sad if you get rejected. I was rejected by almost 30 companies but what I learnt in the process was to treat it as another stepping stone, an experience and an opportunity to get better and grab better opportunities that will come my way. I would like to wish the very best for all my peers and juniors, success in their professional and educational endeavours.

13 students placed at Optum UnitedHealth Group

Tirumani Someswari Sai Rushitha

I’m very happy and excited as I could secure the super dream offer and I’m looking forward to proving my skills as a contributing member of the Organization. During the recruitment drives the guidance by the placement department was indeed helpful like the domain, technical training, and also the company-specific exams which assisted me to prepare accordingly. The curriculum of SRM AP is designed with the purpose that apart from the academics one can also enhance our communication and behavioural skills which are fairly important to crack the offer. The opportunities planned by the Placement department were numerous while we had plenty of mock interviews and also the sessions from industry experts so that we can brush up on our standards in shaping our career. The placement team has been undoubtedly approachable to resolve our queries and acquire feedback from students to improve the training and make it more effective. One thing I would like to share with my juniors and others is that we need to believe in ourselves, be confident, and go along with the training offered by the placement team consistently and we can obtain the offers as numerous companies line up during placements season.

The Distinguished Lecture Series organised by the Department of Civil Engineering at SRM University-AP offers a congenial atmosphere in which students can connect with eminent scientists. The fourth episode in the series is scheduled to be held on October 23, 2021 (Saturday) from 9:30 am to 10:30 am. Dr M V Ramesh, Senior Scientist, National Centre for Polar and Ocean Research (NCPOR), Goa – Ministry of Earth Science, GOI will be the guest speaker to deliver the lecture.

The lecture will cover topics such as the scientific programmes focusing on bipolar activities i.e. Antarctica as well as Arctic multi-disciplinary approach studies. Logistic support provided for Antarctica in particular as a nodal agency, LCS(Legal Continental Shelf), Bathymetric surveys of EEZ(Exclusive Economic Zone) in the deeper waters, Southern ocean Oceanography which is supposed to control the monsoon of India as well as South Asian countries will also be discussed. Other topics include ice core analysis of Antarctica for the better understanding of paleoclimate, polar remote sensing studies, and cryospheric studies in polar regions and Himalayas.

About the speaker

Dr M V Ramesh is a Senior Scientist and coordinator who obtained his doctorate (PhD) from Andhra University, Visakhapatnam in 1994 in Marine Geology. He worked on sedimentology and Geochemistry primarily on continental shelf sediments off Kalingapatnam-Pentakota, the East coast of India. He has pursued his post-doctoral course in a DST sponsored project- a collaboration project between Geology and Anthropology at Andhra University, Visakhapatnam. He had been deputed to Adikavi Nannaya University as a Visiting Scientist for one year during 2007-2008 and his teaching services have been availed off successfully to the students of Department of Geo-informatics in the I, II, and III semesters for a period of nearly 1 year He had been deputed to various multi-disciplinary cruises ( inclusive in the capacity as Deputy Chief scientist) as many as 18 in Number comprising 450 ship days inclusive of EEZ surveys/cruises, Post Tsunami multi-disciplinary cruise off Andaman & Nicobar Islands, exploration of polymetallic nodules on onboard Sagar Kanya and including the one Southern Ocean Expedition(2009) which proceeded up to 66.5◦S i.e. touching the Antarctica waters on onboard Academic Boris Petrov a Russian vessel. He had been deputed to Oman in Indo-US-Oman multidisciplinary cruise for a period of 14 days onboard Sagar Kanya. Altogether, he had been deputed 850 days on official duties. He has to his credit 36 scientific papers in various National as well as International Journals related to the Bay of Bengal, Arabia and in oceanography as a whole. His research areas are primarily sedimentology, clay mineralogy primarily off-shelf sediments and deep-sea sediment cores. He had worked on RS studies and GIS Technologies in NRSA, Ministry of space, Hyderabad for a period of 12 weeks during 2006-07. He has been actively involved in Outreach activities for more than 10 years in giving his services to students, Professors, Scientists and delegates from four corners of the Nation as well abroad (schools, colleges, universities and R&Ds).

Join this intriguing online lecture on October 23, 2021, at 09.30 am and enrich your knowledge through the scholarly voice of Dr M V Ramesh!

Register here

The Department of Civil Engineering at SRM University-AP organises the fifth lecture in the Distinguished Lecture Series on October 28, 2021, at 5:30 pm. Renowned Pavement and Materials Engineer, Derek Nener-Plante, M.S, P.E from FHWA Resource Center, Washington, DC, USA will engage the session on the topic “Asphalt Materials Characterization: Trends and Challenges”. The lecture aims to throw light on balanced mixture design, sustainability, quality assurance and related areas.

About the speaker

Derek is a Pavement and Materials Engineer for the FHWA Pavement and Materials Technical Services Team. He is responsible for leading implementation and deployment efforts in the areas of asphalt materials, asphalt pavement construction, materials and construction specifications, and quality assurance. Prior to joining the Resource Center in March 2020, Derek worked at MaineDOT for nearly ten years as the state asphalt pavement engineer. Derek earned his Master’s of Science in Transportation Engineering from the University of Connecticut and is a registered Professional Engineer.​

All students are encouraged to make use of this informative session on October 28, 2021, at 5:30 pm to know more about the trends and challenges in the asphalt materials characterisation.

Register here

Governments from across the globe highlight the need to scale up effective mental health services at all levels in the Covid-19 pandemic. As a part of observing World Mental Health Day, SRM University-AP is organising a three-day webinar series on the dates 8, 9, 10 October 2021, to raise awareness among students regarding preventable psychological conditions.

On October 8, at 6.45 pm, Ms Samitha, Counselling Psychologist with Fortis Malar, Chennai will take the session on the topic “Mastering your Mood”. On the second day, Dr Ninad Patwardhan, Assistant Professor in the Department of Psychology, SRM University-AP will elucidate on the topic “All stress begins with your thoughts” at 6.45 pm. Psychotherapist and Special Educator Dr Vasuprada Kartic will engage the session on October 10 on the topic “Mental health for 360-degree success” at 5 pm.

One of the primary causes of psychological disability is depression. Suicide is the second-biggest cause of death in people aged 15 to 29. Assistance for mental and neurological conditions have been severely hampered during the lockdown period. Some groups have been particularly affected, including health and other frontline workers, students, persons living alone, and those with pre-existing mental health issues.

About the Speakers:

Dr Vasuprada Kartic holds double Masters in Counseling and Psychotherapy with a Diploma in Special Education and is a PhD (AM) in Holistic Psychotherapy using complementary and alternative tools. She works as a Psychotherapist in private practice. She’s also a trainer and a live television counsellor.

Ms Samitha has volunteered actively in various Nonprofit organizations such as Sarvahitey that works towards equipping rural kids from age 5-13 with important life skills through interactive ways. She was also a part of a nonprofit organization called FEEL-IT which works towards spreading mental health awareness as well as promoting the use of sanitary menstrual products among the rural population.

Dr Ninad Patwardhan is an Assistant Professor in the Department of Psychology at SRM University-AP. His research areas include cognitive psychology, social psychology and personality psychology.

Make sure you join these informative and healing sessions from 8 to 10 October 2021, organised as part of World Mental Health Day.

Dr Sumit Kumar, Assistant Professor from the Department of Management has recently published two papers in highly reputed Scopus indexed journals. The paper titled “Managing employees’ turnover: findings from AHP model” is published in the International Journal of Economics & Business Research and “Economic Prosperity and Environmental Sustainability: Role of Infrastructure Development” in the Indian Journal of Ecology.

Managing employees’ turnover: findings from AHP model is an attempt to compare and evaluate the relative significance of myriad HR issues leading to better management of the employee turnover problem. The research questions explored and examined in this study provided deeper insights and a better understanding of the problem of retaining and nurturing human capital and have relevant implications for scholars, policymakers, and retail organisations. An important theoretical contribution of the study is in enriching the literature on employee retention in the organised retail sector. The practical implications of this study mainly emanate from the results of this study and are related to practices of managing people at work. The findings of the study can be effectively used to design a robust retention policy.
Read the full paper here

The second paper titled Economic Prosperity and Environmental Sustainability: Role of Infrastructure Development is co-authored by A. Mishra, M. Sharma, and et. al. This pragmatic investigation strives to divulge the relationship between infrastructure expansion and environmental defilement in the Indian outlook by realistically exerting panel data of 10 Indian states, which contributes 70 per cent of the total national population. The precise outcome of the investigation demonstrates that some proxies of infrastructure improvement such as electric capacity, railways network, road network and telecommunication have linkage with the air quality index in India.

Dr Sumit Kumar is an Assistant Professor in the School of Entrepreneurship and Management Studies, SRM University AP, Andhra Pradesh, India. He has done his PhD from the Indian Institute of Technology (Indian School of Mines), Dhanbad in Marketing Management. He has eight years of rich experience in the industry, research, and academia. His research, interests focus on the areas of marketing and consumer behaviour, green products, private label brands (PLB), virtual retail environment and online retail. He has also presented papers at premier national and international conferences. He authored and co-authored several research articles in reputed international and national journals.

Higher education awareness series-4

To raise awareness among students about the lack of recognition of higher education opportunities abroad, there will be a Question and Answers session for all pre-final and final year students on 08 October 2021, at 5.30 pm.

The Office of International Relations and Higher Studies launched the Higher Education Awareness and Information Series for experts in academia to share and discuss things that students need to know about higher education in foreign countries. All students are advised to attend the session with relevant concerns and queries related to pursuing studies in reputed universities abroad.

International Relations and Higher Studies department ensure that all students and faculty on campus are supported and assisted in gaining access to resources in order to achieve the vision and mission of SRM University-AP in becoming a multidisciplinary Global University, which includes but is not limited to collaborations, inbound and outbound exchanges, courses, outreach events, and programmes.

Hence, to get your doubts clarified, you are invited to join this exciting webinar titled Higher Education Awareness and Information Series – 4 on 8 October 2021 at 5:30 pm!

Here’s the link to join the session!

For any questions/concerns please write to:

SRM University-AP paid floral tribute to Mahatma Gandhi on his 152nd birth anniversary on October 2, 2021, at the university campus. Vice-Chancellor, Prof V S Rao; Pro-Vice-Chancellor, Prof D Narayana Rao; Director- Campus Life Management, Wg Cmdr Venkataachalam Sekkappan; and Assistant Director- Student Affairs, Ms Revathi Balakrishnan talked about the venerable life of Mahatma that inspired civil rights movements across the world.

Every year on Mahatma Gandhi’s birthday, prayer sessions and tributes are held across the country. Mahatma Gandhi, who was instrumental in India’s freedom, is recognised for his nonviolence and truth ideals, which he began to practise early in his life. The ideals of Mahatma Gandhi motivated the freedom fighters to think of “Swaraj” and quietly work for it. Non-violence was his motto and India could free herself from colonial authority without violence because of his ideals.


Yuvaraj Tankala and Joseph K Paul, 5th-semester B Tech Computer Science and Engineering students of SRM University-AP, Andhra Pradesh, India has worked with Dr Manikandan V M, Assistant Professor in Computer Science and Engineering Department on a research project and their research paper “A Content-based Image Retrieval Scheme with Object Detection and Quantized Color Histogram” got accepted for publication in the International Journal of Computational Science and Engineering.

Content-based image retrieval (CBIR) is an active area of research due to its wide applications. Most of the existing CBIR schemes are concentrated to do the searching of the images based on the texture, colour, or shape features extracted from the query image. In this manuscript, we propose an object detection based CBIR scheme with quantized colour histograms. In the proposed scheme, the meaningful objects will be identified from the query image by using you only look once (YOLO) object detection techniques and the quantized histograms of each of the object categories. The object lists, their count, and the area covered by the objects along with quantized colour histograms will be used during feature matching to retrieve the related images from the large image pool. The experimental of the proposed scheme is carried on the Corel 1K and Caltech image dataset. We have observed an average precision of 0.96 during the experimental study which is quite high while comparing the precision from the well-known existing schemes.

To retrieve relevant images from a large image pool, we use content-based image retrieval (CBIR) schemes. In a CBIR scheme, the properties of the query image will be matched with the properties of the images in the image pool. The images which are very close to the given query image will be returned by the CBIR scheme. Most of the existing CBIR schemes use colour, shape and texture properties for image comparison. In the proposed scheme, we use an object detection-based approach with quantized colour histograms to retrieve the relevant images from the image pool.

The real-life applications of the proposed scheme are listed below:
● In the fashion designing and textile industry, CBIR systems can be used to find the existing designs.
● The CBIR systems are useful in crime prevention by retrieving similar crime scenes or the images of criminal persons based on the query image.
● Professional web designers or poster designers want to retrieve relevant images depends on the specific context that they are working.
● To retrieve similar medical images with the relevant treatment details in a computer-assisted diagnosis system.

The team currently continue their research work in the same domain to come up with a content-based image retrieval system that will return the relevant images by understanding the relationships among the objects in the image. The classes of the objects in the scene and their properties also will be considered along with the relationship between the objects in the scene.

SRM University-AP organised a medical camp, “One Nation, One Day, One Million Blood Sugar Tests”, to spread awareness on Diabetes on World Heart Day on September 29, 2021. The camp was conducted in collaboration with the Research Society for the Study of Diabetes in India (RSSDI).

Every year on September 29, World Heart Day is observed to raise public awareness about heart disease. One of the primary causes of death from a heart attack is diabetes. India is considered the “Diabetes Capital of the World” since it is home to an estimated 74 million diabetics. Prediabetes affects almost the same number of persons as diabetes. According to various studies, 50 per cent of Indians are undiagnosed, and only 25% of those who are diagnosed are adequately regulated.

Research Society for Study of Diabetes (RSSDI) in India has attempted for the Asia Book of Records for the largest number of blood glucose testing in one single day on September 29, 2021, as a diabetes awareness drive named ONE NATION, ONE DAY, ONE MILLION TESTS. As a part of this, the medical team of SRM University-AP conducted a Diabetes screening test for all the staff, faculty and their family members from 10.00 am – 4.00 pm on the day. Dr Ch Lakshmi Rajyam, Medical Officer of the university, commenced the camp.

Diabetes is a major illness that affects the way our body converts food into energy. When your blood sugar levels rise, your pancreas is prompted to release insulin. Insulin functions as a key, allowing blood sugar to enter our cells and be used as energy. If one has diabetes, the body either does not produce enough insulin or does not use it as effectively as it should. Too much blood sugar persists in the bloodstream when there isn’t enough insulin or when cells stop responding to insulin. Over time, this can lead to major health issues like heart disease and vision loss.