Assistant Professor

Dr Rohit K Abhimalla

Department of Management

Interests

  1. Branding and Innovation
  2. Branding in Small and Medium Companies

Faculty Details

Education

2010

Anna University
India
BE (ECE)

2012

Pondicherry University,
India
MBA (International Business)

2020

University of Hyderabad,
India
PhD

Experience

  • 2021 – Assistant Professor – Mallareddy University, Hyderabad
  • 2018 to 2020 – Brand Manager – WindowSquare Advertising, Hyderabad

Research Interest

  • Innovation and Branding in Indian companies- Small and Medium sized
  • Using analytics to make brand decisions- Brand Analytics

Awards & Fellowships

  • 2012 – JRF – UGC

Publications

  • Dr. Chetan Srivastava and Rohit Kumar (2021). Moderators in Brand Orientation brand performance relationship in SMEs-An empirical study. Journal for Global Business Advancement (JGBA) (Accepted)(Scopus Indexed)
  • Dr. Chetan Srivastava and Rohit Kumar (2019). Moderators in Brand Orientation brand performance relationship in SMEs- A conceptual framework. Journal of Emerging Technologies and Innovative Research, Vol 6(6). 251-261.
  • Abhimalla, R. K. (with Dash, D. P., Baba, V. V., Stokes, P., & D’Cruz, P.) (2014). Doing and disseminating meaningful research. Research World, 11, Article S11.1
  • Rohit Kumar, Sameera G, Subhashini(2012) Aural marketing- A study on the effect of sound in TV commercials: GITAM Journal of management; ISSN no: 0972-740X, vol 7

Contact Details

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