School of Management

The three keys to success in business are: to have a clear vision, to think differently and to add extra value to the product or service. Employers are now looking for young professionals who have not only mastered the essential technical skills and fundamental knowledge in the traditional business and management studies but also can convey more profound knowledge and familiarity in the more specialised fields of business administration and management.
SRM University-AP has designed a distinctive approach by initiating 'Action Learning Programmes (or ALPs)' for our BBA undergraduates that gives sustained opportunities for the practical application of business foundations. This kind of knowledge is acquired by working intensively and consistently in small teams on live business projects and producing "value-added results" for their customers.
Our unique curriculum trains students to appreciate the dynamic and complex working environment of business, develop critical thinking skills, demonstrate the ability to analyse complex qualitative and quantitative problems and exhibit organisational leadership. Students will also learn to apply technology such as machine learning and artificial intelligence (AI) to enhance organisational efficiency and create innovative business solutions. They will also acquire entrepreneurial traits to create a start-up and manage their own innovative business successfully.


Degree Focus Areas Total Credits Duration Eligibility Remarks
BBA (Hons.) Marketing 140 3 Years 12th Standard PCM with 60% aggregate marks and an interview at SRM-AP This is a comprehensive modernised course covering all contemporary subjects in Business and Management Studies. The programme enables students to have an insight into the true essence of the corporate world, preparing them to be job-ready. It equips students with sound knowledge in "business toolbag" of corporate finance, accounting, marketing, HR management, management information systems, business analytics, and statistics which empowers them to face the challenges and meet the demands of the real corporate world.
The other learning outcomes (ILOs) of the BBA programme are that the graduates will be able to:
i. Analyse the theoretical foundations with the practical aspects in various fields of Management.
ii. Appreciate the dynamic and complex working environment of business.
iii. Demonstrate critical thinking skills in understanding managerial issues and problems related to the global economy and international business.
iv. Students will have proficiency in financial accounting, cost and management accounting, financial management, and marketing concepts.
v. Demonstrate the ability to analyse complex, unstructured qualitative and quantitative problems by collecting and analysing data by using accounting, financial, mathematical, statistical tools, and information and communication technologies.
vi. Exhibit business-related behavioural and organizational leadership, interpersonal, communication (written and oral), teamwork, and lifelong learning skills.
vii. Familiarize themselves with social responsibility issues that managers must address, including business ethics, governance, cultural diversity, and environmental concerns (including waste & water management).
viii. Apply technology such as machine learning and artificial intelligence (AI) to enhance organizational efficiency and create innovative business solutions.
ix. Acquire entrepreneurial traits to start-up and manage their own innovative business successfully.
x. Acquire hands-on experience in administration and research."
Human Resources Management