The Department of Management under the Paari School of Business organised an engaging interactive session with Faculty and PhD Scholars on Experimental Research Design. The session was addressed by Prof. Raghunath Singh Rao, Professor of Marketing at UT, University of Texas, Austin. The event provided an insightful discussion on Marketing Research where Prof. Raghunath Singh Rao shared personal insights on his research and experiments conducted in India since 2014.

During the session, Prof. Rao discussed a specific experiment in the healthcare sector, highlighting the necessity of preventive healthcare in rural areas. He also presented findings from an experiment focused on the role of incentives for medical representatives and how these incentives influence their performance and sales strategies. His expertise on designing and implementing field experiments in India, offering practical insights and methodologies for conducting impactful research in the Indian context.

The outcome of the programme was two-fold. First, participants learned how to conduct in-field experiments addressing practical problems in India. Prof. Raghunath Singh Rao provided a framework for identifying relevant issues and designing experiments that can yield actionable insights. Second, attendees gained a comprehensive understanding of effectively conducting these experiments. Key points emphasised included the importance of clear objectives, selecting appropriate control and treatment groups, ensuring ethical considerations, and maintaining rigorous data collection and analysis methods. Prof. Rao also highlighted the need for adaptability in the field, considering local contexts and potential challenges. Additionally, the session covered how to conduct research through mathematical models, providing a robust approach to analysing complex data and deriving meaningful conclusions. This knowledge equips researchers with the tools to design and implement impactful field experiments, ultimately contributing to solving real-world problems in India

In a major initiative to promote financial literacy, the Paari School of Business organised a full-fledged Financial Education Programme under the Kona Kona Shiksha CSR Project, conducted by the National Institute of Securities Markets (NISM), on November 23 – 24 and 27 – 28, 2024. Mr Chilkuri Vijay Kumar, an NISM-empanelled resource person, conducted the programme, which saw enthusiastic participation from more than 140 MBA students.

The 10-hour programme covered, among the most important themes, career opportunities within the securities market, some investment fundamentals, primary and secondary markets, mutual funds, and various investor protection mechanisms. Besides lectures, dynamic discussions were conducted with insight into current happenings to introduce participants to the world of financial planning and investment strategies.

Mr Vijay Kumar’s interactive sessions helped students gain deeper insights into the securities market and clarified their understanding of the risks and opportunities of investment. Distributing e-certificates and comprehensive reading materials added value to the learning experience.

The session has set the stage for creating financially informed and responsible citizens. This has further reinforced Paari School of Business’s commitment to providing industry-relevant education and helping its students achieve professional excellence.