SRM University-AP inks an MoU with the EdTech Company, Programming Hub, to explore the possibility of integrating AI-powered marketing into the academic curriculum, facilitating a new age of empowered marketers. The MoU was signed by Mr Siddhesh Joglekar, CEO of Programming Hub, and Dr R Premkumar, Registrar, in the presence of Prof. Bharadhwaj Sivakumaran, Dean – Paari School of Business and the faculty of the school.

The MoU between the two organisations will assimilate AI-powered Marketing into the teaching pedagogy of the business programmes offered at Paari School of Business to bridge the gap between academia and industry. The association will also ensure the launch of AI-powered marketing programmes at Paari School of Business for prospective students in collaboration with Programming Hub. The partnership will also launch a 120-hour part-time weekend-only world-class certification programme in AI and Marketing.

“With marketing becoming an all-encompassing and essential aspect of business, AI will be the catalyst that supercharges the field of marketing, further boosting businesses into national and international domains. With AI as the key tool, marketing will be the intersection of various domains of science, technology, humanities, entrepreneurship and management”, stated Mr Siddhesh Joglekar, elucidating on the significance of AI-powered marketing on the current business landscape.

Prof. Bharadhwaj Sivakumaran, Dean of Paari School of Business, commented on this constructive collaboration, which will revolutionise the face of marketing in India. “By integrating AI-powered marketing with human-powered marketing, the pace of marketing will swiftly change, shifting students from skilled marketers to skilled decision makers. The AI-powered marketing programme will provide students with the ability to adapt and use AI in diverse ecosystems,” remarked Prof. Bharadhwaj.

With AI revolutionising all realms of management, from media planning and marketing research to customer service and sales marketing, AI-powered marketing can supplement human resources to boost their strategies and guarantee quality results within a short amount of time. SRM University-AP and its management precinct, Paari School of Business, continue to expand their network, fostering collaborations with reputed companies to provide their students with innovative and constructive programmes that will make them the powerhouse of the future.

The Management precinct of the Paari School of Business had the honour of hosting an engrossing guest lecture, graced by Ms Megha Thapar, a distinguished Senior Associate Director – DEI. With an extensive 15-year career that spans the Financial Services, Retail, and Real Estate industries, Ms Thapar is renowned for her expertise in Diversity, Equity, and Inclusion (DEI). She brought invaluable insights and experiences to the forefront of this lecture, titled “Personalised Employee Experiences through Data and Analysis,” on August 21, 2024.

The primary goal of this session was to enlighten both management students and professionals on the transformative power of data and analytics in crafting personalised employee experiences. Emphasising the critical role of DEI in the workplace, the lecture aimed to showcase how organisations could utilise data to foster more inclusive and high-performing environments. This focus was rooted in the belief that understanding and leveraging data can lead to more equitable and effective organisational practices.

Throughout the event, attendees were engaged with a series of case studies, demonstrating the practical application of data in addressing real-world HR challenges. These included analysing and interpreting key metrics to create significant business impacts. Ms Thapar guided the audience through the intricacies of identifying actionable data, extracting meaningful insights, and implementing strategies that not only enhance employee satisfaction but also bolster organisational efficiency.

The session was instrumental in equipping participants with the critical thinking skills necessary for making informed, data-driven decisions. By delving deep into how data and analytics can revolutionise the employee experience, the lecture illuminated the pathways to advancing DEI initiatives within various organisational settings. Attendees were encouraged to apply the knowledge gleaned from the case studies shared by Ms Thapar, thereby learning to employ data-driven strategies in nurturing an inclusive workplace culture, boosting employee engagement, and aligning with broader organisational objectives.

As the lecture concluded, the outcomes were profoundly impactful. Participants left with a deeper understanding of the role of data in transforming employee experiences and driving DEI efforts. They gained practical knowledge on leveraging data to tackle real-world HR and DEI challenges effectively. Furthermore, the insights into interpreting data, understanding employee behavior, and identifying actionable insights empowered them to initiate meaningful changes within their organisations. Armed with these skills, they are now better positioned to weave DEI principles into their organisational fabric, using data to tailor solutions and foster a more inclusive, equitable work environment. This event not only highlighted the critical importance of analytics in creating dynamic, authentic, and diverse teams but also fostered a greater appreciation for the strategic use of data in achieving high-performance organisational outcomes.