The patent titled “System and Method for Controlling the Dissemination of Data on Digital Platforms,” authored by Assistant Professor, Dr M Asadul Haque from the Department of Management and his research Scholar Mr Suman Kumar Tiwari offers an innovative approach to enhancing advertising strategies on digital platforms. With application number 202541004114, their patent outlines a comprehensive system that utilises real-time data collection and analysis to optimise consumer engagement and improve brand effectiveness in the ever-evolving landscape of social media advertising.

Abstract

The patent outlines a novel system and method for optimizing the dissemination of data on digital platforms, specifically targeting the enhancement of advertising strategies through real time data collection and analysis. This system leverages APIs and web scraping for continuous, up-to-date consumer behaviour monitoring, enabling brands to make immediate adjustments to their advertising tactics based on current trends and insights. It employs advanced machine learning algorithms and sentiment analysis to detect intricate consumer response patterns, offering a nuanced understanding of advertisement effectiveness. Additionally, the system supports dynamic strategy optimization, facilitating real-time adjustments to advertising efforts in response to market and consumer behaviour shifts. It incorporates a holistic evaluation approach, considering various mediating and moderating factors such as consumer attitudes and platform types. Designed for scalability across multiple social media platforms, the system ensures compliance with data privacy regulations while performing real-time data collection and analysis. Ultimately, this patent presents a comprehensive feedback system aimed at improving consumer engagement and conversion rates through personalized and effective advertising strategies.

Explanation in Layperson’s terms

The research presents an innovative system aimed at improving advertising strategies on social media platforms. This smart system uses data analysis and machine learning to help brands understand the impact of their ads on consumer buying decisions. By collecting and analysing data from social media, it considers various factors such as ad content, social trends, and consumer sentiments. The system can predict the effectiveness of different advertising strategies before they are implemented, enabling brands to make informed decisions.

Traditional methods focus on basic metrics like ad clicks, but this invention provides a comprehensive view of what influences consumer behavior. It allows brands to adjust their advertising strategies in real-time based on consumer reactions, making campaigns more effective.

Benefits for businesses include better consumer engagement, higher sales, data-driven decision-making, and more efficient use of advertising budgets. The technology is particularly valuable for marketing agencies, online retailers, consumer product companies, and tech startups focused on marketing solutions.

Practical Implementation

The practical implementation of the new advertising system involves several key steps to ensure its effectiveness and ethical use. Firstly, the system integrates with existing social media platforms and advertising tools like Facebook Ads and Google Ads, enhancing advertising strategies. To ensure successful adoption, companies need to provide comprehensive training and support for their marketing teams, enabling them to use the new tools and interpret insights effectively. Before a full-scale rollout, businesses can conduct pilot programs to test the system on a smaller scale and make necessary adjustments based on real-world results. Ensuring adherence to data privacy regulations, such as GDPR, is crucial for the responsible and ethical handling of consumer data. Additionally, the system can be customized to meet the specific needs of various industries, by analysing sector-specific consumer behaviour and trends, which ensures tailored and effective advertising strategies.

Social Implications

The social implications of implementing the new advertising system are multifaceted. Firstly, it enhances consumer awareness by enabling brands to create more relevant and personalized advertisements, thus improving consumer experience and engagement. However, there is a potential risk of market saturation, where the overuse of similar strategies by multiple brands could overwhelm consumers with excessive ads. Privacy concerns are also significant, as increased data collection necessitates a careful balance between effective targeting and respecting consumer privacy. Additionally, automation and advanced analytics may shift job roles within marketing teams, prompting the need for reskilling towards more strategic, creative, and analytical tasks. The system promotes ethical marketing practices by leveraging data-driven insights to prevent misleading advertisements and ensure truthful marketing messages. Lastly, by understanding consumer sentiment, brands can influence societal trends and public perceptions, particularly through socially responsible marketing efforts.

Future Research Plans

• Exploration of Data Privacy Solutions- Investigate methods to enhance data privacy and security while still leveraging consumer data for effective advertising.

• Longitudinal Studies on Consumer Behaviour- Conduct longitudinal studies to understand how consumer behaviour changes over time in response to targeted advertising.

AMEYA 2025, the annual flagship event of SRM University-AP’s management precinct, concluded with great success. The two-day event brought together a vibrant mix of entrepreneurial spirit, formal business interactions, and engaging cultural activities, creating an amalgamation of spirit, strategy and synergy. With Business Standard as its media partner and Board Infinity, IDP International Education Specialist, Unstop, Simple, and Dream Abroad as its other collaborative partners, AMEYA 2025 provided a platform for innovative ideas and networking opportunities.

The B-Fest was officially launched by Vice-Chancellor Prof. Manoj K Arora, Registrar Prof. R Prem Kumar, and Dean-Paari School of Business, Prof. Bharadhwaj Sivakumaran The highlight of the inauguration was the unveiling of the AMEYA flag through a drone, symbolising the limitless potential the fest aimed to unlock. The event also attracted more than 600 external participants from various educational institutions such as VIT University, Amrita Vishwa Vidyapeetham, Andhra Loyola College, Nalanda Degree College, Loyola Public School, Vignan, KL University and Siddhartha College among many others.

Some of the highlights of AMEYA ’25 were Business Quiz – The Auctor Inquirer, which challenged participants’ knowledge of business concepts and current affairs. The highlight of the formal events was Magistrus – The Skill Manager, a Best Manager event that assessed participants’ leadership, decision-making, and multitasking abilities. Among the many informal events were the IPL Auction, Reel, Open Mic / Stand-Up Comedy, Biz Hunt, the Mr & Ms Ameya competition and lastly the awe-inspiring Chenda Melam.

With 28 winners emerging victorious across a range of competitions, the event showcased exceptional talent. Mr Dishi Jain and Ms Octavio \were crowned Mr & Ms AMEYA’25; Mr Vignesh and his team triumphed in the Biz Hunt alongside Shashank and his team as the runner ups. Shaleem Raju, John Hamsa and Kannam Naidu won the B-Quiz. The fest proved that success knows no bounds when passion and talent unite. AMEYA’25 truly lived up to its name: boundless in spirit, competition, and celebration.