School of Entrepreneurship and Management Studies
Research Areas
Marketing
- Consumer Research - Rural Consumers, Young consumers, Online consumers, Impulse Buying, Customer Satisfaction
- Digital Marketing - Online Retailing, Online Banking, Digital Payments, Social media Marketing
- Sustainability - Preventive Healthcare, Sustainable and Responsible Consumption, Marketing for Social Goods, Sharing Economy
- Branding - Brand Management, Private Label Brands, Branding in the Indian context
- Others - Systematic Literature Reviews, Gamification, CRM
Finance
- Accounting - Advanced Accounting, Integrated Reporting
- Corporate Governance - Capital Structure and Earnings, Corporate Restructuring
- Digital Finance - Fintech, Digital Currency, Circular Economy
- Entrepreneurship - Start-up Financing
- Financial Economics - Asset Pricing, Stock market performance, Mutual Funds, Behavioral Finance, Commodities Trading
- Financial Institutions - Banking, Governance and Banking, Fintech and Banking, Financial Development, Emerging Financial Instruments
- Financial Risk Management - Credit Risk, Risk Management
- Sustainable Finance - Green bonds, ESG
Human Resource Management and Organisational Behaviour
- Leadership - Leadership in Organisations; Gender, leadership, and Work; Crisis Leadership; Entrepreneurial leadership; Destructive leadership
- Analytics & Technology - Performance Analytics; Technology and Human Side of HRM
- Ethics in Organisation - Unethical Behaviour at the Workplace; Employee Incivility, Abusive Supervision; Workplace Bullying
- Wellbeing & Wellness - Workplace Well-being; Work Stress; Employee Experience and Hybrid Work
- Others - Personality and Work; Organisational Behaviour; Behaviour and Entrepreneurship, Team Development; Crisis and HRM
Business Analytics
- Social media analytics - Text Analytics, Predictive Analytics, News Analytics, Twitter Analytics
- Marketing analytics - Customer Experience, Service Failure, Clustering, Segmentation
- Predictive analytics - Firm performance, Impact of Customer Experience, Stock Market Analytics, Churn Prediction, Fraud Detection
- HR analytics - Employee Experience, Employee Satisfaction & Dissatisfaction, Employee Attrition
- Deep learning - Artificial neural network, Convolutional Neural Network, Recurrent neural networks, Long short-term memory, Deep Auto Regressive, NBeats
- Classification model - Support Vector Machine, K-Nearest Neighbour, Artificial Neural Networks, Naive Bayes
