• Utilising Social Media Platforms for Crisis Management November 29, 2023

    vimal-babu-book chapter

    Dr Vimal Babu, Associate Professor and Mr Selvakumar R, Research Scholar from the Department of Management, Paari School of Business has published a fascinating book chapter titled “Crisis Management and Social Media Platforms: A Review and Future Research Agenda” in the book Social Capital in the Age of Online Networking: Genesis, Manifestations, and Implications examining their perspectives on the ever-changing digital ecosystem and its repercussions.

    In this chapter, we research duo has made a concerted effort to advance the understanding of crisis management using social media platforms (Social networking sites). Crisis management encompasses a broader spectrum of crisis leadership, and utilising social media platforms (SMPs) for crisis management (CM) has become the modern approach to handling crisis events. Recognising the importance of exploring and advancing crisis leadership concepts to enhance the existing body of knowledge, his work is the first to employ a bibliometric approach to investigate this area, contributing to the nascent literature on the subject. The unique insights garnered from this analysis are expected to provide valuable guidance to researchers and scholars interested in this emerging field.

    The book “Social Capital in the Age of Online Networking” digs into the fascinating growth of relationships and connections in the virtual sphere in a digital era when clicks matter as much as handshakes. This edited volume reveals the pattern of our modern networked society, linking theoretical ideas and real-world implementations. The book’s objective is to provide a comprehensive understanding of the current and prospective state of theory and applications of this phenomenon, and it will benefit researchers, government and private research institutions, business corporations, and students in various fields such as business, economics, information technology, psychology, medicine, and humanities.

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  • Exhibition on Design Thinking Projects November 28, 2023


    The Paari School of Business organised an exhibition on projects developed by students of the BBA (Hons) programme on the concepts of Design Thinking as a part of their course curriculum. Students exhibited their work to Dr Premkumar R, Registrar; Prof. Bharadhwaj Sivakumaran Dean; Dr Vimal Babu Ph.D. and Mr ARUN PRASAD GS, Faculty of Paari School of Business and students of the varsity.

    The exhibition was a successful platform for students to display their knowledge and understanding of Design Thinking and have constructive discourse on this novel and innovative topic!

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