Current Happenings

Centre for Consumer Research in India, under the aegis of Paari School of Business, recently organised a dynamic and contemporary five-day Faculty Development Program. This innovative program delved into cutting-edge topics, showcasing the forefront of consumer research.

The hybrid-mode FDP witnessed enthusiastic participation from all PhD students and faculty members of PSB, fostering a vibrant environment of knowledge exchange. What added to the richness of this academic endeavor was the inclusion of 20 participants from various other prestigious B-schools.

Distinguished anchors for the FDP included luminaries in the field like Prof. Raj Sethuraman from Cox School of Business, Southern Methodist University; Prof. Ramkumar Janakiraman from Darla Moore School of Business, University of South Carolina; Prof. Piyush Sharma from the School of Management and Marketing, Curtin University, Australia; Prof. Tak Yan Leung, Associate Professor, School of Business and Creative Industries, University of the Sunshine Coast, Australia; Prof. Bharadhwaj Sivakumaran, Dean, Paari School of Business.

Speakers talked about new technologies in omni channel retail and big data in retailing, empirical models in Marketing. Then, Professors Piyush Sharma and Tak Yan Leung gave individual and personalized feedback to all participants on their research. Finally, Prof. Bharadhwaj Sivakumaran gave tips on how to publish papers on systematic literature reviews. All in all, it was a dream come true for participants; they soaked in a rich treasure trove of information from a globally acclaimed panel.

This collaborative initiative aimed to explore the evolving landscape of consumer research, bridging academic insights with real-world applications. The FDP not only enhanced the knowledge base of participants but also fostered a global network of scholars dedicated to advancing consumer research in India and beyond.

The Centre for Consumer Research in India (CCRI) has secured its first industry-funded project. Afterthought Feedback Services, a leading and eminent Marketing Research (MR) company in Hyderabad, funded a project titled “Awareness of Unhealthy Food Consumed by Indian Consumers: An Empirical Analysis” to the tune of Rs 1.5 lakhs. The project will be executed by Prof. Bharadhwaj Sivakumaran, Dr Mohd Danish Kirmani and Dr Vimal Babu. More than ten students from the BBA and MBA programmes would help in doing the project as well. The project would study the extent to which employees consume unhealthy food and suggest ways of making employees eat healthy food. Mr Rahul Pulupudi, CEO of Afterthought Feedback Services, handed over the cheque to Prof. Bharadhwaj Sivakumaran, Dean-Paari School of Business. CCRI thanks Afterthought Feedback Services for its kind gesture!

The project would be of help to the Paari School of Business in general and its students in particular; and also be of help to society at large.