The art of writing can be branched out into different types depending upon the purpose of each piece of writing. You might have come across varied styles of writing such as creative writing, academic writing, technical writing and many more. Have you ever tried to deduce the difference between all these writing styles? Well, we offer you an informative session that will help you gather a better understanding of different styles of writing.

The Department of English has scheduled a webinar on the topic “Academic Writing & Creative Writing” under the theme “Language and Society” with Prof Vanessa Sasson as the keynote speaker.

Date: May 05, 2022

Time: 6.30 PM IST

Academic writing and creative writing seem to be pulling the act of writing and the writers in two different directions. A lot of writers, especially aspiring writers, tend to think of both genres as catering to very different audiences and fulfilling very different needs in very different contexts. Does that mean you can be only one and not the other? Do you have to choose? And how do you decide what to commit to? In this talk, Prof Vanessa Sasson will share her experience of writing in both capacities and discuss the joys and challenges of both.

About the Speaker

Vanessa R Sasson is a professor of Religious Studies in the Liberal Arts Department of Marianopolis College where she has been teaching since 1999. She is also a Research Fellow at the University of the Free State and a Research Member for CERIAS at UQAM. She has published widely as a scholar, with a number of academic books to her credit. Her most recent book was published by the University of Hawaii Press (2021) and is entitled, Jewels, Jewelry, and Other Shiny Things in the Buddhist Imaginary. Yasodhara and the Buddha (Bloomsbury, 2021) is her first novel. She is currently completing the sequel.

Join the Webinar to master the art of writing!

“Social media reality may be seen as a magical realm where we belong. That’s where the tribes gather, and that’s the place to be – on top of the world. Social relations in “real life” have lost their importance”– David Brooks

Technological sadness has become the default mental state of the online billions. The Department of English at SRM University-AP organises a guest lecture titled “Programmed Sadness” on April 11, 2022, to discuss the emotional analytics of network cultures. Prof Geert Lovink, Amsterdam University of Applied Sciences, will engage the participants at 3.30 pm on that day.

What happens when nothing can motivate you anymore, when all the self-optimisation techniques fail, and you begin to carefully avoid these forms of emotional analytics? Compared to others, your ranking is low – and this makes you sad. In this presentation, Dutch media theorist, internet critic and founder of the Institute of Network Cultures will discuss the dark side of the net. The mental state of internet users is tragic. Instead of empowerment and self-organisation, what we mostly see around is anger and despair. How did we end up like this? The lecture will zoom in on the widespread techno-sadness that is produced by dominant social media platforms through ‘behavioural modification’ (also known as ‘nudging’) with the aim to keep users coming back to the app, exposing them to even more personalised ads. Instead of empowerment and diversity, we witness a ‘chilling effect’ of hyper conformism, resulting in anger, sadness, depression and loneliness. This is the social reality today.

About the speaker

Geert Lovink is a Dutch media theorist, internet critic and author of Uncanny Networks (2002), Dark Fiber (2002), My First Recession (2003), Zero Comments (2007), Networks Without a Cause (2012), Social Media Abyss (2016), Organization after Social Media (with Ned Rossiter, 2018), Sad by Design (2019) and Stuck on the Platform (2022). He studied political science at the University of Amsterdam (UvA) and received his PhD from the University of Melbourne. In 2004, he founded the Institute of Network Cultures (www.networkcultures.org) at the Amsterdam University of Applied Sciences (HvA). His centre organises conferences, publications and research networks such as Video Vortex (online video), The Future of Art Criticism, and MoneyLab (internet-based revenue models in the arts). Recent projects deal with digital publishing experiments, critical meme research, participatory hybrid events and precarity in the arts. From 2007-to 2018, he was a Media Theory professor at the European Graduate School. In December 2021, he was appointed Professor of Art and Network Cultures at the UvA Art History Department.

All students and faculty members are invited to join this illuminating session on April 11, 2022, at 03.30 pm via the zoom platform.