Assistant Professor

Dr Mohd Danish Kirmani

Department of Management


  1. Research Methodology
  2. Consumer Behaviour
  3. Marketing Management



Aligarh Muslim University


Aligarh Muslim University
MBA (Agribusiness)


Aligarh Muslim University
PhD (Management)


  • 2018- 2022– Assistant Professor– Galgotias College of Engineering and Technology, Greater Noida, UP.
  • 2017- 2018- Assistant Professor- Al-Barkaat Institute of Management Studies, Aligarh, UP
  • 2016- 2017- Assistant Professor- Galgotias University, Greater Noida, UP
  • 2011- 2012- Lecturer- Aligarh College of Education and Management, Aligarh, UP

Research Interest

  • Sustainable and Responsible Consumption
  • Young Consumers
  • Online Consumer Behaviour

Awards & Fellowships

  • 2019 – A research paper Decoding willingness of Indian consumers to pay a premium on green products published in the  South Asian Journal of Business Studies was selected by the editorial team as Highly Commended in the 2019 Emerald Literati Awards.– Emerald Publishing
  • 2014- UGC SRF
  • 2012- UGC JRF


  • Socio-environmental considerations and organic food consumption: An empirical investigation of the attitude of Indian consumers - M.-D. Kirmani, N. Shehzad, A. Ahmad, S.M.-F Uddin, S. Ayyub, M. Adil. Food Quality and Preference 100, (2022)
  • Cashless preferences during the COVID-19 pandemic: investigating user intentions to continue UPI-based payment systems in India. Kirmani, M. D., Haque, M. A., Sadiq, M. A., & Hasan, F. Journal of Science and Technology Policy Management, (ahead-of- print). (2022).
  • The role of food eating values and exploratory behaviour traits in predicting intention to consume organic foods: An extended planned behaviour approach. Sadiq, M. A., Rajeswari, B., Ansari, L., & Kirmani, M. D. Journal of Retailing and Consumer Services, 59, 102352. (2021).
  • Scale for measuring political sensitivity: An empirical investigation on young Indian voters. Kirmani, M. D., Hasan, F., & Haque, A. Journal of Political Marketing, 1-20. (2020).
  • Investigating factors affecting intention to use government websites for COVID-19- related information: an empirical study. Ahmad, A., & Kirmani, M. D. International Journal of Electronic Government Research (IJEGR), 16(2), 60-74. (2020).
  • Scale Development for M-Commerce Acceptance vis-à-vis Young, Educated, Non- Metropolitan Small Town Consumers in India. Bin Sabir, L., & Danish Kirmani, M. Colombo Business Journal: International Journal of Theory and Practice, 11(1), 105- 131. (2020).
  • Dynamics of Voter Satisfaction: Empirical Investigation of Young Indian Voters. Kirmani, M. D., Lakshmi, N., Hasan, F., & Bhardwaj, Y. P. Colombo Business Journal, 10(2). (2019).
  • Decoding willingness of Indian consumers to pay a premium on green products. Kirmani, M. D., & Khan, M. N. South Asian Journal of Business Studies. 7(1), 73-90. (2018).

Contact Details