CURRICULUM for 2020-2023 BBA (Honors) PROGRAM SRM UNIVERSITY- AP

(For the students during AY 2020-23) Credits (140)

Semester – I

Sub.Code Subject name FC/DC Credits
L T P C
BBA 101 Principles of Management DC 4 0 0 4
BBA 102 Introduction to Finance DC 4 0 0 4
BBA 103 Microeconomics DC 4 0 0 4
BBA 104 Business Statistics DC 4 0 0 4
Organisational Behavior 4 0 0 4
Eng. Dept. Business Communications FC 4 0 0 4
24

Semester – II

Sub.Code Subject name FC/DC Credits
L T P C
BBA 201 Financial Accounting DC 4 0 0 4
BBA 202 Introduction to Product Marketing DC 4 0 0 4
BBA 203 Business Research Methods DC 4 0 0 4
BBA 204 Business Data Analytics & Applications DC 4 0 0 4
Macro Economics in Business 4 0 0 4
BBA 205 Production & Operations Management FC 4 0 0 4
24

Semester – III

Sub.Code Subject name FC/DC Credits
L T P C
BBA 301 Cost & Management Accounting DC 4 0 0 4
BBA 302 Corporate Finance DC 4 0 0 4
BBA 303 Supply Chain Management DC 4 0 0 4
Services Marketing DC 4 0 0 4
BBA 304 Human Resources Management DC 4 0 0 4
BBA H01 /
BBA F01/
BBA M01
1.Specialisation (HRM) HR Analytics ,(FIN) Project Finance , (MKT) Retail Marketing DC (Elective) 4 0 0 4
24

Semester – IV

Sub.Code Subject name FC/DC Credits
L T P C
BBA 401 Environmental Studies DC 4 0 0 4
BBA 402 Big Data Management & Machine Learning Techniques Analysis DC 4 0 0 4
BBA H02/
BBA H03/
BBA H04
3 HRM Specialisations # 2, 3, & 4,
Leadership & Team Management, HR Development,
Managing Diversity (or)
DC (Elective) 12 0 0 12
BBA F02/
BBA F03/
BBA F04
3 Finance Specialisations # 2,3 &,4,
Financial Modeling, Investment Management,
Financial Derivatives & Risk Management (or)
DC (Elective) 12 0 0 12
BBA M02/
BBA M03/
BBA M04
3 Marketing Specializations # 2,3, & 4
Sales & Distribution Management, Consumer
Behaviour, & Brand Management
DC (Elective) 12 0 0 12
BBA P01 2022 SUMMER PROJECT BREAK Action Learning Team Project (Include 2 credit summer break ) DC 0 0 4 4
24

Semester – V

Sub.Code Subject name FC/DC Credits
L T P C
BBA 501 Strategic Planning DC 4 0 0 4
BBA 502 Consumer Services and Operations Management DC 4 0 0 4
BBA 503 Waste and Water Management DC 4 0 0 4
BBA H05/
BBA F05/
BBA M05
Specialisation 5: (HRM) Industrial Relations OR (FIN) Strategic Financial Management OR (MKT) Digital Marketing DC (Elective) 4 0 0 4
Action Learning Team Project ( Part 2) 4 0 0 4
24

Semester – VI

Sub.Code Subject name FC/DC Credits
L T P C
BBA 601 Global Business & Foreign Trade Administration DC 4 0 0 4
BBA 602 Entrepreneurship and Family Business DC 4 0 0 4
BBA 603 Business Law & Taxation DC 4 0 0 4
BBA 604 Business Ethics and Corporate Governance DC 4 0 0 4
Dissertation DC 4 0 0 4
20
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