M.B.A (Executive) DM

With over 560 million internet users and 1.2 billion mobile phone users, India is one of the largest and fastest-growing markets for digital consumers, heading towards a digital economy of US$1 Trillion by 2025*.

SRM University AP - Andhra Pradesh's MBA (Executive) Specialisation in Digital Marketing will help you gain career-defining skills and ability to increase lead generation, improve conversions and optimise campaigns with analytics to become an industry-ready digital marketer.

*Source: India's Trillion-Dollar Digital Opportunity, Ministry of Electronics & Information Technology and McKinsey & Company, 2019

  • 600+ hours of interactive hybrid classes spread across 15 months
  • Three-month industrial project guided by leading industry experts
  • Two five-day on-campus immersions at SRM University AP - Andhra Pradesh
  • High-impact learning via lectures and Harvard Business School case studies and simulations
  • Master in-demand tools and techniques in Digital Marketing and analytics to scale ROI and growth
  • Receive an industry-recognised MBA (Executive) Degree certificate in Digital Marketing

Degree Certificate:

You will be awarded an MBA (Executive) from SRM University AP - Andhra Pradesh on successfully completing the credit criteria, assessment and maintaining a minimum attendance of 75%.


Learn more about our Curriculum structure and the Syllabus.


Know more about the Admission procedure.